We hosted a social media masterclass at the LIT Campus in Clonmel, Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.

1. SOCIAL MEDIA TOOLS
To make your life easier
Edel O’ Gorman

2. SOCIAL MEDIA TOOLS
Free
(Freemium business model
basic services are free and more advanced
features are paid for)

3. SOCIAL MEDIA TOOLS
 Media Content Tools – How to find content
 Dashboards – How to Manage your Accounts
 Visual Content Tools – How to visualise your content
 Social Media Analysis Tools – How to Analyse your
accounts

4. MEDIA CONTENT TOOLS
 Paper.li – An online newspaper you create
 Google Alerts - Are email updates of the latest
relevant Google results (web, news, etc.) based
on your queries.
 Feedly- News aggregator that compiles news
feeds from a variety of online sources

5. MEDIA CONTENT TOOLS
 Enables you to create a daily newspaper of your
favourite stories to share with your followers
online
 Can be used for a source of content
 Select topic areas
 Tweeted out

6. DASHBOARDS
 Hootsuite
 Tweetdeck
 Buffer

7. DASHBOARDS
• Monitor Multiple Streams in
One Place
• Saves Time by allowing cross posting
• App version allows for updating on
the go
• Scheduling of messages

8. VISUAL CONTENT TOOLS
 Piktochart - An infographic design app
 Picmonkey – Photo editor
 Tagxedo - visually stunning word cloud

9. VISUAL CONTENT TOOLS
• Eye catching
• Allows quick
communication
of information
• Shareable
• Engaging
• Can be used for
any business

10. SOCIAL MEDIA ANALYSIS TOOLS
 Tweriod - is a free twitter tool that lets you know the best time
to tweet.
 Likealyzer - helps you to measure and analyze the potential
and success rate of your Facebook Pages
 Twitonmy- Twitter Analytics

11. SOCIAL MEDIA ANALYSIS TOOLS

12. KEY TAKE AWAYS
 Managing your social media doesn’t have to be
difficult
 There are a range of free tools that you can use
 If you want more analysis you can upgrade to paid
versions
 Try them all out and see which one you prefer