Importance of Social Media Policies - Critical Components
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Crystal Smith presented on the importance of social media policies for organizations. She explained that as social media evolves rapidly, it is critical for companies of any size with employees to have guidelines for appropriate social media use. Policies should address legal issues, protecting organizational reputation, and monitoring online conversations regarding the brand. It is important that policies are updated regularly as laws and platforms change to ensure proper direction for employees on social media.
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Importance of Social Media Policies - Critical Components
- 1. Importance of Social Media Policies Understanding the Cri8cal Components Presented by: Crystal Smith Senior Consultant – Integrated Media for Public Rela8ons January 11, 2012
- 2. Social Media Opportuni8es • Social media is evolving fast – from features and opportuni8es to privacy concerns. – Gain insight and communicate with current and poten8al employees , industry peers, resources – Network with otherwise unknown professionals Copyright 2012
- 3. Social Media Concerns • Legal issues surrounding most social media ac8vity are not yet clear. How will you protect your organiza2on’s reputa2on? • Cri8cal to have an official social media policy as well as a social media plan. Copyright 2012
- 4. How Social Media Affects HR • Many companies use social media for business purposes. • Employees need direc8on on how to best use social media. • Ability to communicate with internal and external audiences, as well as finding new employees and business opportuni8es. Copyright 2012
- 5. How Social Media Affects HR • Informa8on (whether it’s true or false) can spread world-‐wide in an instant. • It is absolutely crucial for any size business with employees to have a social media policy. • Being prepared is essen8al to protec8ng your organiza8on and its reputa8on. Copyright 2012
- 6. How Social Media Affects HR • Need to manage informa8on and messages from employees which can reach the media, your customers, and other key audiences. • But it’s not that simple – your employees have certain rights, too. • Having a policy already in place will help your organiza8on if it needs to defend its decisions. Copyright 2012
- 7. Social Media Policies • Policies and procedures regarding the use of social media sites by staff: – Include specific guidelines for online ac8vi8es, par8cularly between staff and current or poten8al clients – Be consistent with any other policies/procedures already in-‐place within the organiza8on Copyright 2012
- 8. Social Media Policies • Guidelines for your organiza8on and employees’ use of social media that upholds the values and reputa8on of the organiza8on. THINK TWICE. POST ONCE. • Set forth how the organiza8on will respond to online conversa8ons. Copyright 2012
- 9. Social Media Policies • Need to address and reinforce: – You can only control what YOU post. – Once you post, its available to everyone. Forever. – Nothing is private. Copyright 2012
- 10. Social Media Monitoring • SCLLC begins every social media engagement with a social media audit. – Iden8fy the people who are already discussing your brand and social media outlets where your brand is being discussed. • Ongoing monitoring allows real 8me, immediate response to online ac8vity. – Social media plan helps iden8fy when and how you should respond. Copyright 2012
- 11. Social Media is Changing • What you know today may not be what you need to know tomorrow. – Pla]orms are evolving – Laws and regula8ons will con8nue to adapt • Important to con8nue learning and upda8ng policies and procedures. Copyright 2012
- 12. Crystal Smith Senior Consultant – Integrated Media for Public Rela8ons