Got Blog?
Business Blogging Tips – Top 10
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@ssiBrian
brianbluff@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.

For for the complete blog posts, see:
• Business Blogging Tips (part 1 blogging tips 1-3)
• Business Blogging TipsTips (part 2 blogging tips 4-6)
• Corporate Blogging Tips – (part 3 7-10)
www.site-seeker.com © 2010 Site-Seeker, Inc.

www.site-seeker.com Who has time to blog?
© 2010 Site-Seeker, Inc.

Business Blogging is great for SEO!
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What has blogging meant to Site-
Seeker’s business?
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A Tale of Two Blog Posts
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Blog Post 1: Flash in the pan
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This blog post generated a
lot of interest from LinkedIn
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Blog Post 2: Slow but steady blog post
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This blog post generate most
of its traffic from Google
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Twitter is a Great Way to Drive Traffic to Your Blog Post
• Influenced by:
• Quality of content
• Number of followers
• Tweet volume
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LinkedIn discussions drive a lot of traffic,
but the impact is short lived.
• Influenced by:
• Number of connections
• Profile updates
• Discussions created
• Popularity of discussions
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Google (data only for blog pages)
• Influenced by:
• Understanding of SEO principles
• Frequency of business blog posts
• Attention to detail
www.site-seeker.com © 2010 Site-Seeker, Inc.

Twitter
SlideShare
YouTube
LinkedIn
Published
Print
Facebook
Social
Media
Tech
Media
Paper
Email
Campaign
Published
Online
Website
Media
Re/Multi-Purpose
Blog
Content Post
Market
Conference
Engage: Sheet
Presentation
• Fans
White
Intranet/
• Markets Paper
eLiterature
• Customers Press
Application
Release
Note
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Blogs establish you as the expert and support a strong
search engine marketing plan
Website
Search
(blog)
Rank
Engines
Content
Distribute
Need
Social
Interaction
Prospects
Properties
Branding
www.site-seeker.com © 2010 Site-Seeker, Inc.

Business Blogging Tips – Top 10
What every company should know about blogging.
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Business Blogging Tip 1: Finding Subjects to Blog About
Find the conversation
• Google alerts
• Google reader
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Business Blogging Tip 2: Stay Organized
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Business Blogging Tip 3: Use Your Todo List to Collect Blog Post Ideas
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Business Blogging Tip 4: Select Great Keywords
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Business Blogging Tip 4: Select Great Keywords
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Business Blogging Tip 4: Select Great Keywords
Business Blogging is a better choice than
Corporate Blogging:
• 50% greater local search volume (2,400 for
business blogging, vs. 1,600 for corporate
blogging)
• Only 467,000 pages in Google’s index for
Business Blogging. Experience tell me I have a
decent chance of ranking for this term.
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Business Blogging Tip 4
Google Insights for the term green beer.
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Business Blogging Tip 5: Write Compelling Blog Post Titles
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Business Blogging Tip 6: Write Some Great, But Many Good Blog Posts
• Short Posts (readable in 3 to 5 minutes)
• Break long entries into multiple posts
• Add images, video to clarify points
• Use H1 and H2 tags as they were intended to be used
• Divide posts into sections
• Improves appearance and makes it easier to scan/read
• Improve your SEO efforts
• Stay on theme
www.site-seeker.com © 2010 Site-Seeker, Inc.

Business Blogging Tip 7: Use the Advanced
Features of Your Blogging Platform
Wordpress has plugins
• Pretty permalinks
• All in one SEO pack
What does your tool offer?
www.site-seeker.com © 2010 Site-Seeker, Inc.

Business Blogging Tip 8: Publish Frequently
• Publish at least once per week
• Create multiple author accounts
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The Art of the Short Blog Post
…good title for a new post
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Business Blogging Tip 9: Distribute/Re-Purpose
Repurpose
Blog Content
• Whitepapers
• Presentations
Distribute
• Twitter – Tweet title and link back to post
• LinkedIn
• Integrate into your profile
• Start meaningful discussions within groups
• Facebook – Similar to LinkedIn
• Other
• YouTube
• Podcasts
• Social bookmarking
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Business Blogging Tip 10: Create Buzz By Participating in
the Blogosphere
• Read other blogs
• Cite the work of other bloggers within your post
• Tell people about your posts
• Leave Comments
• Don’t spam
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Learn the tools of the trade
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Business Blogging Tip 11: Measure, Measure, Measure
Web Analytics Is...
the measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.
- Wikipedia
www.site-seeker.com © 2010 Site-Seeker, Inc.

• Free
• Vast amount of easy to understand data
• Integration with other Google services
• Google AdWords
• Google Site Optimizer
• Custom automated reporting
www.site-seeker.com © 2010 Site-Seeker, Inc.

Summary – Business Blogging Tips
• Become the expert
• Strengthen your brand
• Better search engine optimization
• Develop a system to simplify the creative
process
• Technology is your friend
www.site-seeker.com © 2010 Site-Seeker, Inc.

Thank you and get blogging!
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@ssiBrian
brianbluff@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.

For for the complete blog posts, see:
• Business Blogging Tips (part 1 blogging tips 1-3)
• Business Blogging TipsTips (part 2 blogging tips 4-6)
• Corporate Blogging Tips – (part 3 7-10)
www.site-seeker.com © 2010 Site-Seeker, Inc.