5. Workshop Outline
• The Students You Are Recruiting See and
Hear All of Your Communications as One.
• If print looks and says different things than
Facebook, you are diluting your message and
confusing people.
Connecting Digital Workshop
7. Workshop Outline
• Measuring your digital efforts allows you to
make effective changes throughout your
recruiting efforts.
• Facebook Insights
• Hootsuite, Buffer App
• Mailchimp
Connecting Digital Workshop
9. Workshop Outline
• There are distinct groups of students that you
are recruiting.
• Returning Student (Leader)
• Returning Student (Non-Leader)
• New Student (Frosh-Soph)
• New Student (Junior-Senior)
Connecting Digital Workshop
10. Workshop Outline
• Tactics and Questions for Each Channel
• SMS
• Email
• Websites
• Facebook
• Twitter
Connecting Digital Workshop