1. mpd 2.0
brian barela dan birch
director of new media new staff raising support
strategies

2. dan’s experience

3. past:
multiple touches with text-driven content

4. prayer letter
• mostly text
•1-2 pictures
Email
•as an attachment Facebook Website
•copy and paste •Link to download

5. Problems:
• fails to leverage online platform (text
boring online)
• same content in multiple places
• i like shirts--but i don't wear shirts
on my feet or in place of pants
• no statistics-- “is anyone reading or
downloading this?”

6. solution:
multiple TEXTURED touches

7. mpd content
•text
•pictures
•video
Email Website
•multi-media Facebook •multi-media
•statistically driven •effective distribution •statistically driven
• maximum exposure

12. Solution 1--Beginner
• Home Base--Wordpress.com Blog (not self-hosted)
◦ easy to maintain
◦ provides statistics
◦ average at search engine optimization
◦ cost: Free
• Outposts
◦ Snail Mail Newsletter
◦ Email Newsletter--Mail Chimp
■ Provides statistics
■ Allows for multi-media content
■ Easy to share on Facebook, Email, etc
■ Free
◦ Facebook Group Page
◦ YouTube channel

13. Solution 2--Intermediate/Advanced
• Home Base--Self-Hosted Wordpress Blog
◦ harder to maintain
◦ more customizable
◦ provides statistics
◦ excellent at search engine optimization
◦ cost: $45 a year
• Outposts
◦ Facebook Group
◦ YouTube channel
◦ Email Newsletter
◦ Snail Mail Newsletter
◦ Search Engine Results

14. implementation
•one hour consultation
•2-4 hours follow up