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The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
17. Act  Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Follow hyperlocal TMG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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The hyperlocal attitude

  • 1. The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 2. Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 3. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 4. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 5. 2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 6. 3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 7. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 8. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 9. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 10. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 11. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 12. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 13. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 14. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 15. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 16. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 17. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 18. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 19. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 20. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 21. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 22. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 23. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 24. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  • 25.