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Criação de outdoor

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Slides da aula sobre criação para a mídia Outdoor.
Algumas dicas e informações que envolvem o processo criativo de mensagens publicitárias em outdoor.
Mais aulas em www.brenobrito.com

Veröffentlicht in: Design
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Criação de outdoor

  1. 1. CRIAÇÃO DE OUTDOOR O outdoor é um painel publicitário de 9m de largura x 3m de altura, instalado em locais de grande visibilidade nas principais avenidas da cidades. A palavra outdoor é de origem inglesa e significa literalmente “fora de casa”. Pode-se dizer que o outdoor foi um dos primeiros modos de divulgação de produtos, ideias e serviços.www.brenobrito.com 2
  2. 2. CRIAÇÃO DE OUTDOOR  Veremos a seguir algumas dicas de criação para esse importante meio de comunicação.  A maioria dessas dicas também valem para a criação de placas, painéis, frontlights, backlights e outras mídias exteriores com características semelhantes ao outdoor.www.brenobrito.com 3
  3. 3. OUTDOOR É ASSIM:www.brenobrito.com 4
  4. 4. SOBRE O OUTDOOR...  ...é utilizado principalmente como mídia de apoio em uma campanha.  ...também é muito utilizado em lançamento de produtos ou divulgação de promoções, pois é uma mídia com forte poder de impacto.  ...apesar de fazer parte da mesma campanha, o outdoor tem que ter um apelo diferenciado do anúncio de jornal ou revista.  ...fixa a mensagem perto do ponto-de-venda.  ...tem periodicidade quinzenal.www.brenobrito.com 5
  5. 5. CRIAÇÃO DE OUTDOOR Geralmente após ser definido conceito de criação de uma campanha, o outdoor é a primeira peça a ser desenvolvida. Um outdoor mede 3x9m e é dividido em 32 folhas. O layout é elaborado no computador na proporção de 16x 48cm. Você pode apresentar a arte em um template simulando sua visualização na rua. www.brenobrito.com 6
  6. 6. EXEMPLO DE TEMPLATEwww.brenobrito.com 7
  7. 7. CRIAÇÃO DE OUTDOOR  Quem vê um outdoor, quase sempre está em movimento, de carro ou mesmo a pé.  O tempo de leitura/visibilidade de um outdoor é de 8 segundos em média.  O outdoor é instantâneo!  O título precisa ser rápido e claro. (Recomenda-se até 8 palavras).  E nada de textos explicativos.  Não conte histórias, sintetize ao máximo a ideia!www.brenobrito.com 8
  8. 8. NÃO CONTE HISTÓRIASwww.brenobrito.com 9
  9. 9. SINTETIZE A IDEIAwww.brenobrito.com 10
  10. 10. SINTETIZE A IDEIAwww.brenobrito.com 11
  11. 11. CRIAÇÃO DE OUTDOOR  Não utilize fontes complicadas, de difícil visualização.www.brenobrito.com 12
  12. 12. CRIAÇÃO DE OUTDOOR  Não abuse das informações, logotipos, fotos, ilustrações, splashs, endereços, tarjas etc., só tende a poluir e prejudicar o impacto.www.brenobrito.com 13
  13. 13. CRIAÇÃO DE OUTDOOR  Apresente o cartaz de forma mais limpa, nítida e legível. O layout tem que ser limpo e objetivo.www.brenobrito.com 14
  14. 14. CRIAÇÃO DE OUTDOOR  As cores devem ter contraste entre si, o outdoor está vinte e quatro horas em exibição, portanto, as cores escuras sobre fundo escuro deverão desaparecer a noite.www.brenobrito.com 15
  15. 15. CRIAÇÃO DE OUTDOOR  Monte o layout em um quadriculado de 16cm x 48cm (ou proporcional).  Você pode utilizar o recurso “papel gráfico” do CorelDraw, criando uma grade com 4 linhas e 8 colunas, perfazendo 32 retângulos (4cm x 6cm) que simulam as folhas do outdoor.www.brenobrito.com 16
  16. 16. GRADE SIMULANDO ASFOLHASwww.brenobrito.com 17
  17. 17. ERROS DE COLAGEM Com isso você evita que o texto pegue as emendas, evitando distorções na hora da colagem. VOCÊ CONSEGUE ACHAR O ERRO NO OUTDOOR ABAIXO? www.brenobrito.com 18
  18. 18. ERROS DE COLAGEMwww.brenobrito.com 19
  19. 19. CRIAÇÃO DE OUTDOOR O outdoor permite possibilidades de inovar no formato. Por exemplo: usar apliques, juntar duas ou mais placas (bidoors), etc. IMPORTANTE: apenas use esses recurso com a devida adequação! O recurso deve fazer parte da solução criativa e não ser a “solução criativa”. Portanto evite usar um aplique em outdoor simplesmente por usar. www.brenobrito.com 20
  20. 20. “Vira e mexe, falta uma boa ideia para um outdoor, e alguém coloca um aplique. Na verdade, um aplique no cliente. São aqueles outdoors em que fica claro que o marceneiro é melhor que o redator e o diretor de arte.” Washington Olivettowww.brenobrito.com 21
  21. 21. USO DESNECESSÁRIO DEAPLIQUEwww.brenobrito.com 22
  22. 22. USO DESNECESSÁRIO DEAPLIQUEwww.brenobrito.com 23
  23. 23. USO CRIATIVO DEAPLIQUEwww.brenobrito.com 24
  24. 24. USO CRIATIVO DEAPLIQUEwww.brenobrito.com 25
  25. 25. BI-DOOR SEMNECESSIDADEwww.brenobrito.com 26
  26. 26. BI-DOOR PERTINENTE AIDEIAwww.brenobrito.com 27
  27. 27. CRIAÇÃO DE OUTDOOR Tome cuidados com algumas regras de adequação do formato do outdoor. Uma boa ideia para revista ou jornal, pode não casar bem para um outdoor. www.brenobrito.com 28
  28. 28. IDEIA INADEQUADA PARAOUTDOORwww.brenobrito.com 29
  29. 29. IDEIA INADEQUADA PARAOUTDOORwww.brenobrito.com 30
  30. 30. CRIAÇÃO DE OUTDOOR  Você pode também pode “pensar fora da caixa” e imaginar o outdoor de inúmeras formas.  Abuse da criatividade para atrair atenção.  E nunca esqueça: cuidado com o excesso de informação. Os outdoors mais marcantes utilizam ideias simples!www.brenobrito.com 31
  31. 31. SIMPLES ASSIMwww.brenobrito.com 32
  32. 32. POR FIM, QUEBREREGRAS!www.brenobrito.com 33
  33. 33. BRENO BRITO www.brenobrito.com falecomigo@brenobrito.com @brenobrito

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