1. BRENDA K. KELLER
3320 Utah Ave So. (H) 952.932.9483 (C) 612.710.2845
St. Louis Park, MN 55426 Email:brenkeller2@msn.com
PROFESSIONAL PROFILE
High energy Sales Executive with an extensive history of achieving record setting sales goals. Strategic
thinker known for outside the box problem solving and executing game changing retail programs across
multiple market segments - exceeding company objectives. Innate ability to build rapport and develop
trust quickly. Skillful negotiator with exceptional presentation and closing skills. Inspirational leader and
mentor, driving a culture of success organization-wide consistently exceeding objectives with enthusiasm,
compassion, and clear communication.
Key Areas of Expertise
• Business Development • Negotiations
• Product Launch • Trade Spend Budget Management
• IRI and Neilson Report Analysis • Broker/Distributor Management
• Business and Strategic Planning • Customer Service
• Relationship Management • P&L Management
• Sales Forecasting • Team Leadership and Development
• Networking / Web 2.0 • Presentations
• Microsoft Office Suite • Market Analysis and Target Marketing
PROFESSIONAL EXPERIENCE
Matrixx Initiatives, Inc., Minneapolis, MN Oct 2007 – Feb 2011
Region Sales Manager (October 2008 – February 2011)
Achieved company objectives and sales goals annually while managing Midwest territory in food, drug,
mass, all Military channels, new business development and alternative channels. Managed teams of up to
30 broker sales agents across 4 Broker firms including Acosta, DMI, Pankow, and Salvatori Scott.
Exceeded sales goals at national accounts including Meijer, HyVee and Cardinal Health in addition to
multiple tier 2 accounts across the US. Supervalu team; new item presentations, retail work, community
events. Track and forecast POS sales and shipments. Participated in trade shows, ECRM, GMDC, and
special events. Developed high impact presentations for category and business reviews. Executed retail
programs strategically planned to exceed sales goals.
Selected Accomplishments:
• Sales Person of the Year 2011
• Exceeded by 5% territory net sales goal
• Achieved P&L Net Sales Rate 6% above goal
Sales Business Manager (October 2007 – October 2008)
Achieved sales goals and company objectives of 45 tier 2 and tier 3 accounts across all channels
including all Military channels. Increased revenue through new business development and strategic retail
program execution across all segments of business. Acted as Project Lead, co-developed, coordinated,
installed and executed retail trade promotion planning system for all accounts. Co-developed
convenience pack for c-stores and alternative channels.
Selected Accomplishments:
• Exceeded by 50% territory net sales goal of $900k for plan year.
• Consistently exceeded company goals and increased revenue through new business acquisition
• Developed “FAST” – Effective management tool for sales and forecast tracker and early warning
system to exceeding goals

2. Brenda Keller Page 2 of 2
612.710.2845
CNS, Inc., Minneapolis, MN 2001 – 2007
Broker Manager (October 2004 – May 2007)
Planned, executed, and expanded sales volume through 188 points of new distribution and new items in
food and drug channels of tier 2 and tier 3 accounts, Including Cardinal Health and Roundy’s. Developed
and presented sales presentations for Category Reviews and Business Reviews of territory accounts.
Developed and managed client relationships with key decision makers. Performed critical analysis for
problem-solving to develop plans for sales growth of targeted accounts. Shared product expertise,
competitive intelligence and advised on strategic initiatives to gain market share.
Selected Accomplishments:
• Increased sales by 30% over prior year for assigned territory.
• Exceeded by 14% territory sales goal of $1.0MM for current plan year.
• Participated in tradeshows effectively increasing distribution and revenue in assigned territories.
Market Development Fund Administrator (October 2001 – May 2007)
Conducted monthly and quarterly trade spends account reviews with 26 broker offices to review and
update plans for 100+ key accounts. Developed training manuals and trained sales force on reporting
accuracy of “Roadmap” tool and promotion activities. Supported unique account needs and developed
processes improvements for internal system. Trained sales teams on promotional planning systems use
including Webinar presentations and large group presentations. Created and managed custom reporting
tools.
Selected Accomplishments:
• Designed, developed, implemented and managed new innovative Roadmap system to be used by
internal sales staff and broker partners.
• Streamlined the trade promotion tracking process and passed KPMG auditing requirements with
zero issues three years running.
• Decreased outstanding trade funds by 50%.
Rosemount Inc., Chanhassen, MN 1997 –
2001
Engineering Tech II
Acted as Team Leader for the recognition team representing 3500 employees, and 3 engineering and
production floor process improvement teams. Collaborated with Engineering to design, develop and
facilitate one of manufacturing’s first electronic kanban systems in the U.S. Scheduled and conducted
international video and teleconferences. Acted as communication liaison between engineering groups in
the US and Mexico.
Selected Accomplishments:
 Set-up new items in Oracle engineering system.
 Developed online ECO (Engineering Change Order) approval form in Excel.
 Successfully audited domestic and international sister plants as member of audit team.
Career Note:
Previous Career Experience with Rosemount Inc. includes:
Financial International Collector
Division Trainer ISO Certified/Production
EDUCATION
Bachelor of Arts in Organizational Management and Communication
Concordia University, St. Paul, MN.
PROFESSIONAL DEVELOPMENT
Leading and Coaching Teams, Creating Efficiencies, Principles of Professional Selling, Sales Training
Seminars, Books, and Webinars, Monitor Industry Updates.