This presentation gives a breakdown on the free and paid tools available to you to amp up your social networking and selling results.

1. Social Selling
LinkedIn Tools
Brenda Clevenger
PR Consultant
Feb. 6, 2015

2. What is Social Selling?
• Social selling is when you use social media to
interact directly with your prospects. Interacting
on social allows you to build a relationship and to
provide info up until the time they’re ready to
buy.
SOURCE: Hubspot

3. Boosting Sales thru LinkedIn

4. Rapportive
• Great for Gmail users

5. Newsle

6. Premium Subscriptions for Individuals
• Job Seeker = $29.99
• Pro = $59.99
• Navigator = $79.99
• HR = $119.99

7. What Can You Do w/ Free Version
1. Follow companies (Gallagher)
2. Research prospects (Sperling/Birkulcius/Foley of Aon)
3. Track who has been promoted or replaced
4. Find applicable content (Pulse)
5. Share with your point of view
6. Repeat

8. What Do You Say
• If LinkedIn suggests someone you don’t yet know
LinkedIn suggested you as a person I might know. Even
though we don’t know each other I read your profile
and LinkedIn is correct. You are someone I would like to
know and invite to my network.
Source: LinkedIn Marketing by
Viveka von Rosen

9. When Asking to be Introduced
Hi [Name]
I noticed you just got promoted or (make some personal comment).
I see that you are connected to Jane Doe. I have a need to visit with
some benefits brokers in Texas about (joining our MVP group/dental
network, sharing their PPACA challenges, comparing commission
schedules. (Why are you reaching out).
Do you know her well? Do you think this is a good time to reach out? I’d
like to chat you about Jane, but if you don’t have the time, could you
pass along this message? If you are uncomfortable forwarding this
introduction, no worries. There are a few other people I could ask, but
I thought of you first.
Thanks in advance,
Your Name Source: LinkedIn Marketing by
Viveka von Rosen

10. Sending a Personal Invitation
• Through People You May Know Page
Hi [Name],
LinkedIn suggested I connect with you. I see you [work at, attend,
teach at] Company/College. I’ve [gone there, spoken there,
worked there] too. Would you like to connect on LinkedIn?
Your name, credentials
Source: LinkedIn Marketing by
Viveka von Rosen

11. Thank You for Connecting
Dear [Name]
Great to be connected and thank you for trusting me with your
network.
What do you use LinkedIn for? With so many valuable people on
here, I’m always open to exploring new synergies to help one
another out.
In that vein, my company just completed this
[study/whitepaper/infographic] and I’d like you to have it to learn
from or share with anyone who might find it useful.
Your name/credentials
Source: LinkedIn Marketing by
Viveka von Rosen

12. Asking for a Recommendation
SUBJ: Can you endorse me for (blank)?
Hi [Name]
I hope things are going well at your company. Did your employees [make it
through the merger, enjoy the holidays, have a stellar enrollment season]?
I was hoping you would take a few minutes to write me a recommendation
for LinkedIn. You can write whatever you like or if this helps, pull from
these bullets:
•Industry knowledge
•Experience in my industry
•Ability to listen
•Ability to see both from a bird’s eye and micro business view
Your name/credentials
Source: LinkedIn Marketing by
Viveka von Rosen

13. Go Forth a Network on LinkedIn
Brenda Clevenger
816-474-2625
@BrendaClev
Brenda.clevenger@assurant.com