4. Building a
Social Recruiting Strategy
choose the right plays for your team
Steve Boese | Susan Strayer
Oracle Fusion HCM brand. talent. careers.
www.oracle.com/hcm www.exaqueo.com
@SteveBoese @SusanStrayer
5. On the Agenda
1 Defining Objectives
2 The Two-Part Solution
3 Looking Inward
4 Solve With Strategy
5 Solve With Technology
6 Bringing It Together
7. The Two Part Solution
Strategy is the defense: you can‘t win without it
Need a foundation
Pay attention to competitors
Technology is the offense: when it works--scores points
Multiple plays you can make
Can rely on one star or many
New wrinkles can help score points
Can ‗steal‘ and adapt from competition
8. Looking Inward
Solve with
strategy &
technology.
Need offense and defense
on the field at the same
time.
9. Defense: Solve With Strategy
Why strategy is a part of the solution
• Current state
Business • Business strategy
• Brand pillars/values
Master Brand • Core customer
Employer
• Employees
Brand • Employment experience
10. Solve With Strategy
Mistakes
3) 4)
1) No 2) Push
Working Resource
Strategy strategy
in a silo blinders
1) ―Social Media looks cool—let‘s try it and see what happens.‖
2) ―Let‘s push all our jobs and content out with social media.‖
3) ―Our recruiting team is equipped to do it on our own.‖
4) ―Social media is basically free so we can start doing it whenever.‖
11. Solve With Strategy
Right steps to take
Legal,
Brand? Hiring? marketing,
All markets & technology, HR
disciplines? Leadership
PARTNERSHIP
GOAL
S
STRATEGY
RESOURCES ENGAGEMENT
Content,
Dollars, time,
messaging, risk
people, platforms
management
13. Solve With Strategy
Evaluation and making choices
• Followers
Volume • Likes
• Sentiment
Engagement • Connectivity
• Value per dollar
Resources • Value per hour
14. Offense: Solve With Technology
Engage- Measure-
Reach Scale Resonance
ment ment
Impacts of Technology Solutions for Social Recruiting
15. Solve With Technology
Common Mistakes
Not Aligned Not
Tools First
Connected
Inconsistent Tools Do
No Tools
Matter
―Tools aren‘t everything, but just try to build a house without any.‖
16. Solve With Technology
Right steps to take
What can we
support? HR,
What tools do
Recruiting, IT,
we own?
marketing, etc.
ASSESS CAPACITY
TECHNOLOGY
OBJECTIVES DEVELOP
What is the Tech strategy –
connection tools, integration,
between strategy deployment,
and technology? support
17. Solve With Technology
Tool Capability
Problem
Culture Stakeholders
Statement
Landscape
18. Solve With Technology
Right steps to take
Assess
Tools
Review and Evaluate
Refine Partners
Launch and Design
Measure Solutions
19. Bringing it Together
Be honest about what you Use strategy as your
can achieve at this time—no defense—you can‘t play to
one starts out a champion. win without it
Use technology Huddle your team around
as your offense--use it to the goal—everyone has to
make the right plays and the want it. This is not a solo
big plays. sport.
20. Building a
Social Recruiting Strategy
choose the right plays for your team
QUESTIONS
?
Oracle Fusion HCM brand. talent. careers.
www.oracle.com/hcm www.exaqueo.com
@SteveBoese @SusanStrayer
Editor's Notes
Steve kickoff and introPass to Susan to intro, pass back to Steve for next slide
Assess available tools – Tools assessment comes down to a realistic evaluation of capability vs. requirement, overlaid with org’s ability to embrace change. Look for similar enough success stories. Look for advice and assistance from all parties.2. Evaluate partners – Can or will you need to engage outside or internal partners? What do they bring to the table? Can you implement and maintain the solutions going forward without them?3. Design solution(s) – Build the future state vision, don’t forget to include change management, training, communications, and measurement as part of your plans. Get buy-in before build.4. Launch – Monitor – Measure – Refine – Don’t get into ‘analysis paralysis’. Social solutions are designed to be malleable. Think of the project as a constant iterative cycle.5. Conduct after action reviews and apply lessons learned – Do some periodic check-ins. 30, 60, 90 days. Whatever makes sense. Ask constituents their opinion.