Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Photo: Steve Rhodes (ari)                                          Martin Kuplens-Ewart                           Being Mo...
Hi, I’m MartinSaturday, 3 November, 12
In the next forty-five minutes…           Why Mobile                           10 Rules   Tactics   Questions            Ma...
Photo: clarkmaxwell             Why Mobile               Matters          • Reputation          • Sales          • It’s no...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
10 Rules            • Be Quick                   • Streamline Conversion            • Simplify Navigation        • Make it...
Photo: Steve Rhodes (ari)                   Tactics          • Responsive Theme          • Separate Mobile Site          •...
Tactics          • Responsive Theme          • Separate Mobile Site          • Server-Side Optimization /            Dynam...
Tactics          • Responsive Theme          • Separate Mobile Site          • Server-Side Optimization /            Dynam...
Tactics          • Responsive Theme          • Separate Mobile Site          • Server-Side Optimization /            Dynam...
Comparing Options                                Responsive   Separate Mobile   Server-Side                               ...
Photo: Jason Cosper (boogah)           Bonus:           M obile ROI          Count all conversions!          • Mobile Sale...
In Review…           Why Mobile                           10 Rules   Tactics   Mobile ROI            MattersSaturday, 3 No...
Questions?Saturday, 3 November, 12
Thank you.       Martin Kuplens-Ewart       BraveNewCode Inc.       @bravenewcode | @mkuplens | bravenewcode.comSaturday, ...
Nächste SlideShare
Wird geladen in …5
×

Being Mobile: Mobile Web Development with WordPress

4.120 Aufrufe

Veröffentlicht am

In “Being Mobile”, Martin explores a variety of strategies for mobile web development including responsive design, dedicated mobile sites, and server-side adaptive sites.

Sharing anecdotes from his experience on both the client and agency sides, he will help bridge the gap between developers and stakeholders, preparing participants for critical conversations about the mobile web.

  • Als Erste(r) kommentieren

Being Mobile: Mobile Web Development with WordPress

  1. 1. Photo: Steve Rhodes (ari) Martin Kuplens-Ewart Being Mobile Product Designer, BraveNewCodeSaturday, 3 November, 12
  2. 2. Hi, I’m MartinSaturday, 3 November, 12
  3. 3. In the next forty-five minutes… Why Mobile 10 Rules Tactics Questions MattersSaturday, 3 November, 12
  4. 4. Photo: clarkmaxwell Why Mobile Matters • Reputation • Sales • It’s not going to stop…Saturday, 3 November, 12
  5. 5. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  6. 6. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  7. 7. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  8. 8. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  9. 9. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  10. 10. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  11. 11. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  12. 12. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  13. 13. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  14. 14. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  15. 15. 10 Rules • Be Quick • Streamline Conversion • Simplify Navigation • Make it Local • Make it Thumb-Friendly • Join the Dots • Design for Comprehension • Give Choice • Keep it Accessible • Listen, Learn, IterateSaturday, 3 November, 12
  16. 16. Photo: Steve Rhodes (ari) Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  17. 17. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  18. 18. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  19. 19. Tactics • Responsive Theme • Separate Mobile Site • Server-Side Optimization / Dynamic ServingSaturday, 3 November, 12
  20. 20. Comparing Options Responsive Separate Mobile Server-Side Theme Site Optimization Ten Rules 6.5 / 10 8 / 10 9 / 10 Initial Investment $ - $$$ $$$ $ - $$ Content Maintenance $ $$$ $ - $$ Layout Iteration $$ $ - $$ $Saturday, 3 November, 12
  21. 21. Photo: Jason Cosper (boogah) Bonus: M obile ROI Count all conversions! • Mobile Sales • Phone Calls • Store Locator Clicks • Store Sales …Saturday, 3 November, 12
  22. 22. In Review… Why Mobile 10 Rules Tactics Mobile ROI MattersSaturday, 3 November, 12
  23. 23. Questions?Saturday, 3 November, 12
  24. 24. Thank you. Martin Kuplens-Ewart BraveNewCode Inc. @bravenewcode | @mkuplens | bravenewcode.comSaturday, 3 November, 12

×