SlideShare a Scribd company logo
1 of 26
NOW YOU KNOW | BRANDWATCH.COM #NYKCON
F
When Numbers Fail
Paul Siegel, Data Scientist
#NYKCON
F
The Challenge
#NYKCON
F
??
?
#NYKCON
F
40
%
35
%
25
%
#NYKCON
F
40
%
35
%
25
%
#NYKCON
F
Pluralit
y
40
%
35
%
25
%
Elimination Round-robin
#NYKCON
F
Arrow’s Impossibility Theorem
#NYKCON
F
40
%
35
%
25
%
#NYKCON
F
The truth can’t be measured by numbers
Lessons
Decisions are more than data
#NYKCON
F
The Stakes
#NYKCON
F
The COMPAS Algorithm
#NYKCON
F
#NYKCON
F
#NYKCON
F
The Solution
#NYKCON
F
#NYKCON
F
Reverend Thomas Bayes
Fair coin?
#NYKCON
F
#NYKCON
F
Claude Shannon
#NYKCON
F
#NYKCON
F
#NYKCON
F
#NYKCON
F
#NYKCON
F
Forward
#NYKCON
F
For me:
Learn your domain
Focus on decisions
Homework
For you:
Own your expertise
Stay Informed
#NYKCON
F
#NYKCON
F
Now You Know

More Related Content

More from Brandwatch

More from Brandwatch (20)

Digital transformation in a regulated industry
Digital transformation in a regulated industry Digital transformation in a regulated industry
Digital transformation in a regulated industry
 
Emotional Intelligence
Emotional Intelligence Emotional Intelligence
Emotional Intelligence
 
25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets   25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets
 
PSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We BrandPSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We Brand
 
Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017
 
Telling a story with your social insights
Telling a story with your social insightsTelling a story with your social insights
Telling a story with your social insights
 
Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2
 
How can social listening help to determine ROI?
How can social listening help to determine ROI?How can social listening help to determine ROI?
How can social listening help to determine ROI?
 
One step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their businessOne step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their business
 
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaToday’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
 
Social Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to CustomersSocial Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to Customers
 
Social Maturity
Social MaturitySocial Maturity
Social Maturity
 
Creating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma EnterpriseCreating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma Enterprise
 
Edelman: Trust in Crisis
Edelman: Trust in CrisisEdelman: Trust in Crisis
Edelman: Trust in Crisis
 
What do my Customers want? Lessons from the Quick-Serve Restaurant Industry
What do my Customers want? Lessons from the Quick-Serve Restaurant IndustryWhat do my Customers want? Lessons from the Quick-Serve Restaurant Industry
What do my Customers want? Lessons from the Quick-Serve Restaurant Industry
 
Finding User Engagement in a Sea of Mentions
Finding User Engagement in a Sea of MentionsFinding User Engagement in a Sea of Mentions
Finding User Engagement in a Sea of Mentions
 
Visualizing Insights: Data Storytelling with Dashboards
Visualizing Insights: Data Storytelling with DashboardsVisualizing Insights: Data Storytelling with Dashboards
Visualizing Insights: Data Storytelling with Dashboards
 
Asking More from your Social Research
Asking More from your Social ResearchAsking More from your Social Research
Asking More from your Social Research
 
Know your Audience: Learning Panel Research Techniques with Brandwatch Data
Know your Audience: Learning Panel Research Techniques with Brandwatch DataKnow your Audience: Learning Panel Research Techniques with Brandwatch Data
Know your Audience: Learning Panel Research Techniques with Brandwatch Data
 
The Engaged Leader: A Strategy for Your Digital Transformation
The Engaged Leader: A Strategy for Your Digital TransformationThe Engaged Leader: A Strategy for Your Digital Transformation
The Engaged Leader: A Strategy for Your Digital Transformation
 

Recently uploaded

Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
David Celestin
 
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
ZurliaSoop
 
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
amilabibi1
 
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven CuriosityUnlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Hung Le
 
Uncommon Grace The Autobiography of Isaac Folorunso
Uncommon Grace The Autobiography of Isaac FolorunsoUncommon Grace The Autobiography of Isaac Folorunso
Uncommon Grace The Autobiography of Isaac Folorunso
Kayode Fayemi
 

Recently uploaded (17)

Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
Proofreading- Basics to Artificial Intelligence Integration - Presentation:Sl...
 
in kuwait௹+918133066128....) @abortion pills for sale in Kuwait City
in kuwait௹+918133066128....) @abortion pills for sale in Kuwait Cityin kuwait௹+918133066128....) @abortion pills for sale in Kuwait City
in kuwait௹+918133066128....) @abortion pills for sale in Kuwait City
 
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
Jual obat aborsi Jakarta 085657271886 Cytote pil telat bulan penggugur kandun...
 
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
Bring back lost lover in USA, Canada ,Uk ,Australia ,London Lost Love Spell C...
 
My Presentation "In Your Hands" by Halle Bailey
My Presentation "In Your Hands" by Halle BaileyMy Presentation "In Your Hands" by Halle Bailey
My Presentation "In Your Hands" by Halle Bailey
 
ICT role in 21st century education and it's challenges.pdf
ICT role in 21st century education and it's challenges.pdfICT role in 21st century education and it's challenges.pdf
ICT role in 21st century education and it's challenges.pdf
 
Digital collaboration with Microsoft 365 as extension of Drupal
Digital collaboration with Microsoft 365 as extension of DrupalDigital collaboration with Microsoft 365 as extension of Drupal
Digital collaboration with Microsoft 365 as extension of Drupal
 
AWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdf
AWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdfAWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdf
AWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdf
 
Introduction to Artificial intelligence.
Introduction to Artificial intelligence.Introduction to Artificial intelligence.
Introduction to Artificial intelligence.
 
Zone Chairperson Role and Responsibilities New updated.pptx
Zone Chairperson Role and Responsibilities New updated.pptxZone Chairperson Role and Responsibilities New updated.pptx
Zone Chairperson Role and Responsibilities New updated.pptx
 
Report Writing Webinar Training
Report Writing Webinar TrainingReport Writing Webinar Training
Report Writing Webinar Training
 
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven CuriosityUnlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
Unlocking Exploration: Self-Motivated Agents Thrive on Memory-Driven Curiosity
 
Dreaming Marissa Sánchez Music Video Treatment
Dreaming Marissa Sánchez Music Video TreatmentDreaming Marissa Sánchez Music Video Treatment
Dreaming Marissa Sánchez Music Video Treatment
 
Dreaming Music Video Treatment _ Project & Portfolio III
Dreaming Music Video Treatment _ Project & Portfolio IIIDreaming Music Video Treatment _ Project & Portfolio III
Dreaming Music Video Treatment _ Project & Portfolio III
 
Uncommon Grace The Autobiography of Isaac Folorunso
Uncommon Grace The Autobiography of Isaac FolorunsoUncommon Grace The Autobiography of Isaac Folorunso
Uncommon Grace The Autobiography of Isaac Folorunso
 
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdfSOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
 
lONG QUESTION ANSWER PAKISTAN STUDIES10.
lONG QUESTION ANSWER PAKISTAN STUDIES10.lONG QUESTION ANSWER PAKISTAN STUDIES10.
lONG QUESTION ANSWER PAKISTAN STUDIES10.