Masterclass NY: Social Network Analysis

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Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.

Social Media

Paul Siegel | paul@brandwatch.com | @brandwatch | #brandwatchtips
Social Network Analysis

#brandwatchtips
Current social analytics tools are inherently global: they identify
topics and individuals but miss the relationships between them.
This leads to “one size fits all” marketing strategies which can’t
adapt to complex, dynamic conversations.
The problem/

#brandwatchtips
Brandwatch
social network
analysis

#brandwatchtips
Step 1/ Identify the broader conversation

#brandwatchtips
Step 2/ Segment the audience

#brandwatchtips
Step 3/ Map content to communities
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#brandwatchtips
Step 4/ Identify contextual influencers

#brandwatchtips
Step 5/ Highlight employees, advocates, etc.

#brandwatchtips
Step 6/ Filter by content (V2)

#brandwatchtips
Real time/ Brandwatch social network analytics
updates every 20 minutes

#brandwatchtips
Use Case/ Content Strategy

#brandwatchtips
Use Case/ Influencer Marketing

#brandwatchtips
Use Case/ Audience Analysis

#brandwatchtips
Availability/ As a report based service and via Vizia

#brandwatchtips
● Richer content analysis: interests, demographics,
sentiment, etc
● Search functionality: find influencers for specific topics
● Updating and tracking in real time
In the pipeline/

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1. Paul Siegel | paul@brandwatch.com | @brandwatch | #brandwatchtips Social Network Analysis

2. #brandwatchtips The problem

3. #brandwatchtips Current social analytics tools are inherently global: they identify topics and individuals but miss the relationships between them. This leads to “one size fits all” marketing strategies which can’t adapt to complex, dynamic conversations. The problem/

4. #brandwatchtips Brandwatch social network analysis

5. #brandwatchtips Step 1/ Identify the broader conversation

6. #brandwatchtips Step 2/ Segment the audience

7. #brandwatchtips Step 3/ Map content to communities Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi molestie dapibus lectus.

8. #brandwatchtips Step 4/ Identify contextual influencers

9. #brandwatchtips Step 5/ Highlight employees, advocates, etc.

10. #brandwatchtips Step 6/ Filter by content (V2)

11. #brandwatchtips Real time/ Brandwatch social network analytics updates every 20 minutes

12. #brandwatchtips Demo

13. #brandwatchtips Use cases

14. #brandwatchtips Use Case/ Content Strategy

15. #brandwatchtips Use Case/ Influencer Marketing

16. #brandwatchtips Use Case/ Audience Analysis

17. #brandwatchtips Availability/ As a report based service and via Vizia

18. #brandwatchtips V2

19. #brandwatchtips ● Richer content analysis: interests, demographics, sentiment, etc ● Search functionality: find influencers for specific topics ● Updating and tracking in real time In the pipeline/

20. #brandwatchtips now you know

Masterclass NY: Social Network Analysis

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