London Brandwatch Masterclass Session, 3 October 2014

1. Using Brandwatch for Campaign Tracking
Michael Brackpool / Enterprise Sales
Jonny Sawyer / Enterprise Sales

2. CAMPAIGNS IN
THE SOCIAL
MEDIA AGE

3. What is a Campaign?

4. Hashtags, emails, competitions etc.
H&M USA @hmusa
“All smiles from the first in line!
We open our #HMTSQ store in
less than 3 hours!”

5. HOW DO YOU
KNOW IF IT WAS
SUCCESSFUL
OR NOT?

6. Conversation about H&M online
1
2

7. MAKING SENSE
OF YOUR DATA

8. 1 2
Topic Analysis reveals Celebrity peaks
1
2

9. But which (expensive) endorsement performed best?

10. CATEGORISATION

11. What are Categories?
Categories provide a structured way
to segment your data by customer
profile, emotion, conversation type
or anything you want.
Categories allow you to group
related data attributes (i.e. a
Category "Color" with
Subcategories "Red", "Green", and
"White").
This allows for easier classification
along defined dimensions and more
powerful charting options.
They can be used together
with Rules to have your data sorted
automatically.

12. Automated by Rules

13. Easily chart your Subcategories

14. Compare subcategory volumes

15. Analyse by region

16. Sentiment analysis

17. Demographic Analysis

18. PURCHASE
INTENT

19. Intent to Purchase Rule

20. Which endorsement drives purchase intent?

21. Who’s buying?

22. So which endorsement really performed best?

23. A FEW
EXTRA TIPS:

24. Date Range Comparison

25. Hashtag Operator

26. Twitter Hindsight

27. 27

28. Email contact@brandwatch.com
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
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Brandwatch
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