Creation Healthcare distills groundbreaking social insights to inform strategy development. Read the case study to learn how Creation Healthcare created a groundbreaking healthcare analysis product using the Brandwatch API.

1. Case Study/
Creation Healthcare
Creation Healthcare
distills groundbreaking
social insights to inform
strategy development

2. Headquarters: London, UK
Industry: Healthcare, Medical Devices
and Pharmaceuticals
Website: www.creationhealthcare.com
Services: Online market research,
training and strategic
consultancy services
Brandwatch services: White-label social media
monitoring platform,
API integration
Building an Index of
Influential Medics
Creation Healthcare partners with pharmaceutical and
healthcare companies to improve stakeholder communications
by helping them to engage with the needs of their
target audience.
Creation Healthcare’s founder and CEO, Daniel Ghinn, devised
a revolutionary methodology, called Creation Pinpoint®, a
first-of-its-kind offering for the healthcare and pharmaceutical
industry. It unearths insights and analyzes the perspectives of
the increasing number of healthcare professionals (HCPs) who
have moved clinical discussions into online forums and other
public social networks.
“With Creation Pinpoint we are able to isolate the rapidly
increasing number of HCP conversations in public social media
from other discussions taking place about health,” said Ghinn.
“By analyzing these insights, companies can understand what is
important to professionals working in these fields. This information
can then be used to inform strategic decisions on services and
products which can maximize brand value and ultimately benefit
the patient.”
To turn his vision into reality, Ghinn needed to find a social
media monitoring and analytics platform that would enable
Creation Healthcare to do three things:
1.Understand how treatments and products are perceived by
HCPs who may prescribe them every day.
2.Develop an index and network analysis service that enables
identification and mapping of HCPs, based on their influence
among other HCPs.
3.Investigate the volume and qualitative impact of content from
every HCP with an interest in the same therapy area.
Finding a Comprehensive Tool for
Obtaining Social Insights
To deliver such a groundbreaking service, Creation
Healthcare needed to find a social media and analytics
platform that was simple to use, yet powerful enough to
glean meaningful and actionable insights rapidly, among
millions of non-relevant online discussions. The team set
three prerequisites for their ideal platform:
• Provide access to the Twitter ‘Firehose’, so that the analyst
team could draw observations and make recommendations
based on a complete view of public online conversations.
• Supply an Application Programming Interface (API), providing
a means of integrating other Creation Healthcare tools and
services to share and collate data.
• Permit a ‘white label’ implementation so Creation Healthcare
could develop a new brand with an emphasis on the bespoke
nature of the ‘healthcare-specific’ offering.
“By setting the bar high, we narrowed the field of social media
monitoring platforms pretty fast,” said Ghinn. “Not many social
analytics companies can provide the functional power we
require, with the business flexibility we needed for a white-
label product.”
Key
Results/
At a Glance/
Creation Healthcare
Goal/ Challenge/
• Provided international health
organizations with therapy-specific
social media insights from healthcare
professionals (HCPs) in multiple
languages and territories.
• Uncovered the influence of individual
HCPs and the impact of their opinions
in public online communities.
• Established an index of more than
360,000 HCP influencers for distilled
market analysis.
360,000
“By setting the bar high, we
narrowed the field of social
media monitoring platforms
pretty fast,”
Case Study/ Creation Healthcare
Established an
index of more than
HCPs

3. Isolating and Understanding The
Organic Healthcare Discussion
After working with several tools, the Creation Healthcare
leadership team chose the Brandwatch social monitoring
and analytics platform to identify and glean the insights
they were looking for. Brandwatch completely satisfied
Creation Healthcare’s stringent criteria and in many ways
delivered beyond Ghinn’s original aspiration.
“The Brandwatch platform processes custom queries so
fast that our team was very impressed with how quickly
meaningful results could be delivered to our clients,” said
Ghinn. “The flexible implementation allows us to scale and
innovate accurately, according to the client budget.”
Through the resulting partnership with Brandwatch, a
groundbreaking healthcare analysis product was born.
Creation Pinpoint enables users to work with a clean and
intuitive reporting interface which displays cutting edge
insights and is the most plugged-in social media database
in the world. For the first time, it is possible to see individual
and aggregated HCP opinion on treatments, conditions and
medicines, as well as their influence on each other.
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sit amet, consecte/
Solution/ Results/
“...innovation combined with
their focus on producing the
best possible product for
clients means that their goals
are completely aligned with
Creation Healthcare’s aims.”
“...displays cutting edge
insights and is the most
plugged-in social media
database in the world.”
“Customers are amazed when they can visualize and
understand HCP clusters and the ways information is shared
through social channels,” explained Ghinn. “Then they get that
‘lightbulb’ moment when they see how relevant HCPs link up,
especially key opinion leaders.”
Creation Pinpoint achieves never-before-seen insights by
allowing deep investigation of conversations that are something
of a ‘needle in a haystack’ compared with the global volume of
online conversation. Clients using the Creation Pinpoint service
are also provided with access to real-time dashboards built
using the Brandwatch platform, from which they can make
strategic decisions about how and when they will proactively
engage with key influencers.
Creation Pinpoint & Brandwatch
Combine to Develop New Market
Creation Healthcare understood the value of Brandwatch as
a ‘white label’ partner, noting the rapid rise of their platform
throughout the world.
Brandwatch’s reputation for delivering advanced social insights
and analytics only continues to grow so Creation Healthcare is
pleased to promote the association between the two companies.
This partnership enables Creation Healthcare to deliver a tool
and service unlike any other.
Through this new service, Creation Healthcare has led many
new international online market research projects, significantly
increased company growth and is rapidly scaling to meet the
demand from healthcare clients all over the world.
“There is strong interest from healthcare and pharmaceutical
companies for innovative, yet compliant ways of understanding
the opinions of HCPs,” said Ghinn.
“Brandwatch’s focus on innovation combined with their focus
on producing the best possible product for clients means that
their goals are completely aligned with Creation Healthcare’s aims.”
Creation Healthcare and Brandwatch continue to collaborate to
present insightful data from Creation Pinpoint in new ways.
Together they are working to deliver custom visualizations that
will help further transform how healthcare and pharmaceutical
clients can understand and respond to the opinions and
interests of HCPs online.
Case Study/ Creation Healthcare

4. About/
Creation Healthcare
Creation Healthcare is the research
and training consultancy to the
healthcare industry for the digital
age, advising the world’s largest
pharmaceutical and healthcare
organizations.
Established in 1998, the company has
been at the forefront of innovation in
healthcare engagement for sixteen years
with a global consultant team spanning
20 countries. Creation Healthcare’s
services include Creation Pinpoint®, the
world’s most comprehensive resource
for studying the social media behavior of
healthcare professionals.
To find out more about
Creation Pinpoint, please visit
www.creationhealthcare.com.
Creation Healthcare’s headquarters
are in London, United Kingdom.
Brandwatch
Brandwatch is a leading provider
of social media monitoring and
analytics solutions.
Its technology gathers millions of online
conversations every day and provides
clients with the tools to analyze them,
enabling brands and agencies to make
smarter, data-driven business decisions.
The company has won awards for its
technology and renowned corporate
culture, and regularly wins accolades for
its impressive growth. The Brandwatch
platform is used by over 900 brands
and agencies, including organizations
such as Dell, PepsiCo, Whirlpool,
Kellogg’s and British Airways.
For more information, please visit
www.brandwatch.com
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