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25 things we learned analyzing billions of tweets

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25 Things We Learned
Analyzing Billions of Tweets
SPECIAL REPORT IN PARTNERSHIP WITH TWITTER
10 Minute Read
6,000 Tweets are posted every second. That’s 6,000 views, opinions,
ideas, complaints, stories, compliments. It's live hum...
The % of people who follow both a fast food brand and a news outlet
Q3: What words do we associate with car brands?
For BM...
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25 things we learned analyzing billions of tweets

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6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.

From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.

"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data

6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.

From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.

"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data

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25 things we learned analyzing billions of tweets

  1. 1. 25 Things We Learned Analyzing Billions of Tweets SPECIAL REPORT IN PARTNERSHIP WITH TWITTER 10 Minute Read
  2. 2. 6,000 Tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories, compliments. It's live human thought. And we can use it to try and answer any question. Lifestyle Q1: Does Starbucks spell your name wrong on purpose? Probably not, but it’s not a bad idea. The brand generates far more high quality engagement because of it. ( ) % of Starbucks Tweets that contain an image Q2: Where do fast food fans get their news? All over the place, although Chick- l-A customers seem to really like FOX News. ( ) Full analysis Full analysis
  3. 3. The % of people who follow both a fast food brand and a news outlet Q3: What words do we associate with car brands? For BMW it’s luxury, for Mercedes-Benz it’s comfort and for Ford it’s speed. ( ) Conversations about car brands Q4: Does your state prefer beer, liquor or wine? Full analysis
  4. 4. People in California are wine drinkers, people in Illinois are beer fans and people in Colorado are liquor lovers. ( ) How alcohol is discussed across the USA Q5: What do consumers want from their nancial services? Convenience trumps security almost 9 to 1. ( ) Full analysis Full analysis
  5. 5. Conversation surrounding nancial services: Convenience vs. Security Q6: What’s the most popular body part workout “day” to talk about online? Leg day is talked about the most. When gym-goers successfully hit the squat rack, they tell people about it. ( ) Mentions of particular workout days on social media Full analysis
  6. 6. Q7: Which cleaning products dominate conversation in each state? Take a look at the map to see which parent companies’ products are discussed most online in each state. ( ) Cleaning products being discussed across the USA Entertainment Q8: Who was the top-mentioned character during Game of Thrones Season 7? Daenerys Targaryen got more mentions than any other character this season. ( ) Full analysis Full analysis
  7. 7. The top-discussed characters during Game of Thrones Season 7 Q9: Who was the biggest act at Glastonbury 2017? Jeremy Corbyn, by a wide margin. ( ) % of Jeremy Corbyn mentions against the headliners in the Glastonbury conversation Full analysis
  8. 8. Q10: What was the most popular video game at E3 2017? Assassin’s Creed: Origins was the top mentioned game announced at one of the major conferences in the E3 conversation. ( ) The most talked about games at E3 Q11: Which Stranger Things character is the most hyped on Twitter? We found that Will Byers was the top-mentioned of the main characters. Eleven came in second. ( ) Full analysis Full analysis ASK US A QUESTION
  9. 9. Tweets about the main characters from Stranger Things in the lead up to the new season Q12: What impact did the casting of Harry Styles have on Dunkirk’s audience? A very big one. ( ) Followers of @DunkirkMovie on Twitter Culture Full analysis
  10. 10. Q13: Who are the most in uential men and women on Twitter? Brandwatch Audiences, which looks beyond follower count to other in uence metrics, gives the top spots to Justin Bieber and Katy Perry. The most in uential men and women on Twitter Q14: What are Millennials killing now? They’re out for blood, and chain restaurants are apparently next. ( ) Find out more about Audiences Full analysis
  11. 11. Mentions of "Millennials are killing..." on Twitter Q15: Do men and women use emojis differently? Boys don’t cry. ( ) The gender breakdown of authors who use emojis with tears Q16: What day are people most hungover? Full analysis
  12. 12. Posts about being hungover spike dramatically on Sundays. ( ) Mentions of being hungover on Twitter Q17: Are dog people and cat people really that different? Dog people care more about their families, among other things. ( ) Popularity of interests in people who say they like cats or dogs in their Twitter pro les Full analysis Full analysis
  13. 13. Q18: How many people tweeted about this year’s solar eclipse? A LOT. ( ) We found 9,496,813 social media mentions of the solar eclipse on the 21st of August across social media (and Twitter made up a huge chunk) Q19: When do New Yorkers crave pizza the most? 10pm is the most common time to vent about their cravings – make sure you order in advance! ( ) Full analysis Full analysis ASK US A QUESTION
  14. 14. Mentions of people saying "I want pizza" in NYC Q20: How popular am I? If you’ve got more than 500 followers and you’re based in the US, you’re in the top 15% most followed Tweeters. ( ) There are more than 13 million Tweeters in the US with fewer than 100 followers Full analysis
  15. 15. Technology Q21: How safe are our smartphones? Broken screens are apparently more common than water damage. ( ) Conversation about screen damage vs. water damage Q22: What diets are food in uencers talking about this year? Veganism is in right now. ( ) Full analysis Full analysis
  16. 16. Mentions of gluten free, veganism and vegetarianism amongst top food bloggers Q23: Which industries respond to your Tweets fastest? The NBA, then the airline industry. ( ) Industry response rates Full analysis
  17. 17. Q24: What was the most popular topic at CES 2017? Smart homes, followed by VR. ( ) Most talked about topics in CES conversation Q25: How many earned visual mentions am I missing without a logo recognition tool? We’ve found up to 92% of a brand’s tweeted visual mentions posted without including the brand name in the accompanying text. ( ) Full analysis Full analysis
  18. 18. Visual mentions of the Heineken logo
  19. 19. Got a question? Get it answered Every great data analysis starts with a question. Here at Brandwatch we solve business problems and follow interesting paths of inquiry each day by taking an inquisitive look at our data to nd the insights that matter. Our partnership with Twitter means we have full coverage of Twitter data and we're able to use it alongside our other data sources to provide answers to any question that gets thrown at us.  ASK US A QUESTION

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