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25 Things We Learned
Analyzing Billions of Tweets
SPECIAL REPORT IN PARTNERSHIP WITH TWITTER
10 Minute Read

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6,000 Tweets are posted every second. That’s 6,000 views, opinions,
ideas, complaints, stories, compliments. It's live human thought. And we
can use it to try and answer any question.
Lifestyle
Q1: Does Starbucks spell your name wrong on purpose?
Probably not, but it’s not a bad idea. The brand generates far more high quality engagement
because of it. ( )
% of Starbucks Tweets that contain an image
Q2: Where do fast food fans get their news?
All over the place, although Chick- l-A customers seem to really like FOX News. ( )
Full analysis
Full analysis

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The % of people who follow both a fast food brand and a news outlet
Q3: What words do we associate with car brands?
For BMW it’s luxury, for Mercedes-Benz it’s comfort and for Ford it’s speed. ( )
Conversations about car brands
Q4: Does your state prefer beer, liquor or wine?
Full analysis

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People in California are wine drinkers, people in Illinois are beer fans and people in Colorado are
liquor lovers. ( )
How alcohol is discussed across the USA
Q5: What do consumers want from their nancial services?
Convenience trumps security almost 9 to 1. ( )
Full analysis
Full analysis

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Conversation surrounding nancial services: Convenience vs. Security
Q6: What’s the most popular body part workout “day” to talk about online?
Leg day is talked about the most. When gym-goers successfully hit the squat rack, they tell
people about it. ( )
Mentions of particular workout days on social media
Full analysis

6.
Q7: Which cleaning products dominate conversation in each state?
Take a look at the map to see which parent companies’ products are discussed most online in
each state. ( )
Cleaning products being discussed across the USA
Entertainment
Q8: Who was the top-mentioned character during Game of Thrones Season 7?
Daenerys Targaryen got more mentions than any other character this season. ( )
Full analysis
Full analysis

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The top-discussed characters during Game of Thrones Season 7
Q9: Who was the biggest act at Glastonbury 2017?
Jeremy Corbyn, by a wide margin. ( )
% of Jeremy Corbyn mentions against the headliners in the Glastonbury conversation
Full analysis

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Q10: What was the most popular video game at E3 2017?
Assassin’s Creed: Origins was the top mentioned game announced at one of the major
conferences in the E3 conversation. ( )
The most talked about games at E3
Q11: Which Stranger Things character is the most hyped on Twitter?
We found that Will Byers was the top-mentioned of the main characters. Eleven came in second.
( )
Full analysis
Full analysis
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Tweets about the main characters from Stranger Things in the lead up to the new season
Q12: What impact did the casting of Harry Styles have on Dunkirk’s audience?
A very big one. ( )
Followers of @DunkirkMovie on Twitter
Culture
Full analysis

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Q13: Who are the most in uential men and women on Twitter?
Brandwatch Audiences, which looks beyond follower count to other in uence metrics, gives the
top spots to Justin Bieber and Katy Perry.
The most in uential men and women on Twitter
Q14: What are Millennials killing now?
They’re out for blood, and chain restaurants are apparently next. ( )
Find out more about Audiences
Full analysis

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Mentions of "Millennials are killing..." on Twitter
Q15: Do men and women use emojis differently?
Boys don’t cry. ( )
The gender breakdown of authors who use emojis with tears
Q16: What day are people most hungover?
Full analysis

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Posts about being hungover spike dramatically on Sundays. ( )
Mentions of being hungover on Twitter
Q17: Are dog people and cat people really that different?
Dog people care more about their families, among other things. ( )
Popularity of interests in people who say they like cats or dogs in their Twitter pro les
Full analysis
Full analysis

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Q18: How many people tweeted about this year’s solar eclipse?
A LOT. ( )
We found 9,496,813 social media mentions of the solar eclipse on the 21st of August
across social media (and Twitter made up a huge chunk)
Q19: When do New Yorkers crave pizza the most?
10pm is the most common time to vent about their cravings – make sure you order in advance!
( )
Full analysis
Full analysis
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Mentions of people saying "I want pizza" in NYC
Q20: How popular am I?
If you’ve got more than 500 followers and you’re based in the US, you’re in the top 15% most
followed Tweeters. ( )
There are more than 13 million Tweeters in the US with fewer than 100 followers
Full analysis

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Technology
Q21: How safe are our smartphones?
Broken screens are apparently more common than water damage. ( )
Conversation about screen damage vs. water damage
Q22: What diets are food in uencers talking about this year?
Veganism is in right now. ( )
Full analysis
Full analysis

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Mentions of gluten free, veganism and vegetarianism amongst top food bloggers
Q23: Which industries respond to your Tweets fastest?
The NBA, then the airline industry. ( )
Industry response rates
Full analysis

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Q24: What was the most popular topic at CES 2017?
Smart homes, followed by VR. ( )
Most talked about topics in CES conversation
Q25: How many earned visual mentions am I missing without a logo recognition tool?
We’ve found up to 92% of a brand’s tweeted visual mentions posted without including the brand
name in the accompanying text. ( )
Full analysis
Full analysis

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Visual mentions of the Heineken logo

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Got a question? Get it answered
Every great data analysis starts with a question. Here at Brandwatch we solve
business problems and follow interesting paths of inquiry each day by taking an
inquisitive look at our data to nd the insights that matter.
Our partnership with Twitter means we have full coverage of Twitter data and
we're able to use it alongside our other data sources to provide answers to any
question that gets thrown at us.
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