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design thinking
eurib design management in 4 dagen
29 november 2013
!

erik roscam abbing | zilver innovation | TU delft
design thinking
what is it?
what designers solve
how designers think
how designers act
cases with tools
sources
what is
design thinking?
and what is it not?
Design thinking is a mindset and an approach to solve problems.
A certain mindset and a certain approach to solve certain ...
when we talk about

design
we mean:

© 2011 Proto Partners. Confidential & Proprietary.
1
design as
object

© 2011 Proto Partners. Confidential & Proprietary.

2
design as
approach

3
design as
mindset
© 2011 Proto Partners. Confidential & Proprietary.
Design thinking is not a methodology
it’s the mindset and approach to problem solving that underlie many design methodolog...
Design thinking is not a creativity technique
it’s a mindset and approach to problem solving that may include creativity t...
Design thinking is not user centered design
it’s a mindset and approach to problem solving that has user centeredness as o...
what designers
solve
the problems
some problems are:
!
!
open
they have fuzzy or no boundaries
!
!
complex
many elements that are related to each other
!
!
...
wicked problems
“These are the kinds of problems you can’t manage your way out of;
you have to design your way out of them.”

Marty Neumei...
Marty Neumeier - the Designful Company
assignment 1

wicked problems
Think of the problems and challenges you encounter every day in your organisation.
Choose on...
how designers
think
the mindset
design thinking is a way of thinking
that is very suitable for solving wicked problems.
!

some designers are good at it, ...
Design thinkers are comfortable with uncertainty and complexity
this allows for the problem and solution to co-evolve
it a...
car2go: a real solution to a very complex problem

http://www.youtube.com/watch?v=vEmYbjFNekU
Design thinkers have the ability to switch beween thinking modes
holistic vs detailed (zooming in and out)
analysis vs syn...
google loon: a very wild idea, made real through a very scientific approach

http://www.google.com/loon/how/
Design thinkers are empathic
they can adopt someone else’s point of view
to an extent where they can actually feel that ot...
empathy means seeing the world through many different eyes

http://designthinking.ideo.com/?p=1008
Design thinkers always come with solutions
they are optimistic
solutions are practical and scaleable
they always create a ...
thinking in small realizable and scalable steps

http://vimeo.com/29602888
and just do it!

http://www.youtube.com/watch?v=ZosBOC0fh2w
Design thinkers have the ability to reframe problems
working on the problem is as important as working on the solution
the...
assignment 2

reframing
Go back to the wicked problem you chose. What kind of metaphor could you use to
describe that prob...
how designers
act
the approach
the design thinking mindset supports an approach to problem solving
that is very suitable to work on wicked problems
Design thinkers work in teams
co-creation = making the most of human resources
the ‘friction’ between stakeholders provide...
the highline, NYC

http://www.youtube.com/watch?v=F1tVsezifw4
Design thinkers prototype
trial and error to let problem and solution co-evolve
prototypes are not answers but reframed qu...
de nationale donor show: one big prototype with huge impact

http://www.youtube.com/watch?v=JAzQYbQlp1Y
Design thinkers visualize
the ability to model, capture in a sketch, or a visual
not only as communication, also as protot...
Design thinkers can adopt different roles
representing innovation
representing the user
representing marketing/communicatio...
role playing at Virgin Mobile’s Manilla call center. Proto Partners / Zilver project
assignment 3

role playing
Choose some of the key stakeholders in the wicked problem you chose. Appoint people
in the grou...
sources
!

of endless wisdom
www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com
erik@zilverinnov...
www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnov...
www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnov...
www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnov...
www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnov...
www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnov...
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Veröffentlicht in: Business, Technologie, Bildung
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