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Zilver on design thinking

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our take on design thinking: a specific mindset and a specific approach to contribute to solving wicked problems problems

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Zilver on design thinking

  1. design thinking eurib design management in 4 dagen 29 november 2013 ! erik roscam abbing | zilver innovation | TU delft
  2. design thinking what is it? what designers solve how designers think how designers act cases with tools sources
  3. what is design thinking? and what is it not?
  4. Design thinking is a mindset and an approach to solve problems. A certain mindset and a certain approach to solve certain problems.
  5. when we talk about design we mean: © 2011 Proto Partners. Confidential & Proprietary.
  6. 1 design as object © 2011 Proto Partners. Confidential & Proprietary. 2 design as approach 3 design as mindset
  7. © 2011 Proto Partners. Confidential & Proprietary.
  8. Design thinking is not a methodology it’s the mindset and approach to problem solving that underlie many design methodologies Stanford D-school design process
  9. Design thinking is not a creativity technique it’s a mindset and approach to problem solving that may include creativity techniques along the line image Stanford D-school
  10. Design thinking is not user centered design it’s a mindset and approach to problem solving that has user centeredness as one of many traits http://thepu.sh/
  11. what designers solve the problems
  12. some problems are: ! ! open they have fuzzy or no boundaries ! ! complex many elements that are related to each other ! ! dynamic constantly! changing ! networked many interdependencies between stakeholders after Kees Dorst
  13. wicked problems
  14. “These are the kinds of problems you can’t manage your way out of; you have to design your way out of them.” Marty Neumeier - the Designful Company
  15. Marty Neumeier - the Designful Company
  16. assignment 1 wicked problems Think of the problems and challenges you encounter every day in your organisation. Choose one that is really wicked : open, complex, dynamic and networked.
  17. how designers think the mindset
  18. design thinking is a way of thinking that is very suitable for solving wicked problems. ! some designers are good at it, some not
  19. Design thinkers are comfortable with uncertainty and complexity this allows for the problem and solution to co-evolve it allows for trial and error: mistakes are learning leaps thinking in paradoxes, not dilemmas
  20. car2go: a real solution to a very complex problem http://www.youtube.com/watch?v=vEmYbjFNekU
  21. Design thinkers have the ability to switch beween thinking modes holistic vs detailed (zooming in and out) analysis vs synthesis diverging vs converging out of the box vs inside the box Mercedes Benz
  22. google loon: a very wild idea, made real through a very scientific approach http://www.google.com/loon/how/
  23. Design thinkers are empathic they can adopt someone else’s point of view to an extent where they can actually feel that other person’s needs and use that perspective in problem solving
  24. empathy means seeing the world through many different eyes http://designthinking.ideo.com/?p=1008
  25. Design thinkers always come with solutions they are optimistic solutions are practical and scaleable they always create a way out of the problem
  26. thinking in small realizable and scalable steps http://vimeo.com/29602888
  27. and just do it! http://www.youtube.com/watch?v=ZosBOC0fh2w
  28. Design thinkers have the ability to reframe problems working on the problem is as important as working on the solution the use of metaphors, narratives, role playing etc the way you look at a problem defines its solution scope Reframe / Paul Scales and Atelier Kit
  29. assignment 2 reframing Go back to the wicked problem you chose. What kind of metaphor could you use to describe that problem? what kind of solutions emerge when you explore that metaphor? Reframe / Paul Scales and Atelier Kit
  30. how designers act the approach
  31. the design thinking mindset supports an approach to problem solving that is very suitable to work on wicked problems
  32. Design thinkers work in teams co-creation = making the most of human resources the ‘friction’ between stakeholders provides energy and inspiration workshops are condensed & lean innovation processes !
  33. the highline, NYC http://www.youtube.com/watch?v=F1tVsezifw4
  34. Design thinkers prototype trial and error to let problem and solution co-evolve prototypes are not answers but reframed questions you can prototype products, campaigns, business models, services etc etc
  35. de nationale donor show: one big prototype with huge impact http://www.youtube.com/watch?v=JAzQYbQlp1Y
  36. Design thinkers visualize the ability to model, capture in a sketch, or a visual not only as communication, also as prototype or reframing of the question http://www.thegraphicrecorder.com/
  37. Design thinkers can adopt different roles representing innovation representing the user representing marketing/communication or being the interface between all of the above Guido Stompff, http://designinteams.com/
  38. role playing at Virgin Mobile’s Manilla call center. Proto Partners / Zilver project
  39. assignment 3 role playing Choose some of the key stakeholders in the wicked problem you chose. Appoint people in the group to play that stakeholder. Now act out some situations. You’re the director. Keep in mind the metaphor and the ‘ways out’ that you encountered. Reframe / Paul Scales and Atelier Kit
  40. sources ! of endless wisdom
  41. www.zilverinnovation.com www.branddriveninnovation.com www.7daysinmylife.com www.designthenewbusiness.com erik@zilverinnovation.com @roscamabbing

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