This interview on the Go For Launch podcast features Clay Hebert of Crowdfunding Hacks. As one of the world’s leading crowdfunding experts, Clay has helped more than 150 entrepreneurs raise over $50 million on popular crowdfunding platforms Kickstarter and Indiegogo.

2. An Interview with
Clay Hebert
Founder
Crowdfunding Hacks

3. Thinking about raising money
through crowdfunding?
Then you need the wisdom of crowdfunding expert Clay Hebert.
Clay is a marketing strategist and the founder of Crowdfunding
Hacks, where he helps entrepreneurs and creatives fund their
dreams. As one of the world’s leading crowdfunding experts, Clay
has helped more than 150 entrepreneurs raise over $50 million on
popular crowdfunding platforms Kickstarter and Indiegogo.
He joins Brandon Uttley on the Go For Launch podcast to share
advice on how to crowdfund successfully.
www.goforlaunch.io/show51

4. The show is packed with crowdfunding wisdom from
Clay. Important tips include:
• The four main types of crowdfunding (and key distinctions of each)
• The critical steps you must take before you launch a crowdfunding campaign
• Why you should not hire an agency to promote your Kickstarter or Indiegogo project
• The “ice cream sundae” problem (what it is and how to avoid it)
• The basic psychology of reward levels
• Examples of some of the most successful crowdfunding campaigns and lessons learned
(including Coolest Cooler and Kittyo)
• When campaigns really get funded
• Why crowdfunding is like a party (and what you need to bring)
• Why stealth is b.s. (and no one is going to steal your idea)
• Advanced signals that indicate whether your crowdfunding campaign will succeed or fail
• Why media coverage may not bring a flood of backers to your campaign (but how you
can leverage placements regardless)

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