1. Brandon Fry
Music video market research
To find out information on the gender of people I have surveyed, I have used a very simple method
which is quantitative market research. This is a closed question which is very simply asking to state
the gender they are.
The results show that the ratio of men to women I surveyed were 6:4. This means that there are
slightly more males so the final results can be slightly more male related.
To find out what age group and what generation of people I have surveyed I again used quantitative
market research, asking the people I surveyed to mark what age group they are based in. This is not
a specific age but an age group.
Gender
Male
Female
Age Group
15-20
21-30
30-40
40+

2. Brandon Fry
Due to the area I completed my survey in the results are very one sided to the teenage age group. All
the people I surveyed are part of my college which reflects the final results.
To find out what the favourite genre of music was from the public I used a quantitative market
research question to make it simple for the public to answer. However I used a qualitative technique
because if any of the people chosen other they could state what genre they preferred.
Half of the people I asked preferred the dance genre which I will take into consideration when
completing my own music video. However the second highest genre of music video was rap so I
could take that into consideration when creating my own video.
Within my survey I asked whether they were employment status. This can come in useful as it could
link into the amount they would be willing to pay for the music videos.
Favourite Genre of Music
pop
rap
rock
jazz
dance
other
Occupation
employed
unemployed
retired

3. Brandon Fry
Taking into consideration the age group of the people I surveyed, there are slightly more people are
unemployed rather than unemployed. Also because of the age group, none of the people I have
asked are retired.
Following on from the previous question I have asked people what there monthly income is, this
links into their employment and can play a factor in how much they will be willing to pay for music
videos.
The results show a mixture of monthly income. The majority do get an income of £251-£500 this
income could be spent on music videos. However based around the majority a few numbers get
slightly less and slightly more than this average figure.
I also asked the people I surveyed where they watched their music videos, the information below
will help me decide where I will produce my music video as I will know the prime areas of where
people view them.
What is your monthly income?
£0-£100
£101-£250
£251-£500
£501-£1000
£1000+

4. Brandon Fry
The survey shows that the results are quite split evenly. Slightly more people view their music videos
on tv which could be quite typical. However the increase of the use of the internet is shown as the
use of videos on the internet is quite high and most likely rising. Also a fair few people don’t watch
music videos and a small fraction use social websites.
I also asked how much people would be willing to pay for their music videos. This could also tie in
without the amount of income they receive, for example people with no income are most likely to
not pay for music videos.
The results are quite one sided as only 2 people would pay over £5.00. Its evenly split between
people who would pay between £0.00-£1.00 and £1.01-£5.00. From this information I can gather
that the majority of people would rather find their music videos for free.
Where do you watch music videos
tv
I don’t
social websites
other
internet
How much would you pay to buy a
music video
£0.00-£1.00
£1.01-£5.00
£5.01-£10.00
£10.01 +

5. Brandon Fry
In my survey I asked whether they would like a hybrid genre. For those who didn’t understand I
explained what a hybrid genre is, which is where features from two or more different genres are
included in one video.
My results show that over three quarters of the people would prefer to have a hybrid genre when
watching a music video. Meaning that the majority will most likely prefer to see a mixture of
features from different genres which could suggest that they are not completely dedicated to one
genre of music.
I also asked what type of music video would be preferred. Again I explained the different types of
music video to anyone who didn’t understand the media terminology. This helped the public answer
the question in a simpler form.
The results show that the majority of the people I surveyed preferred a performance type of video
which includes the action type of scenes in a video. Two people said they preferred a conceptual
type of video which is when a video has no storyline or purpose and is filmed at random. Lastly one
person said they prefer a narrative storyline which has a storyline and a meaning behind it.
Do you prefer a hybrid genre?
yes
no
Favourite type of music video?
performance
narrative
conceptual

6. Brandon Fry
The last question I asked had a different approach. I used a qualitative market question which is an
open question allowing the people to express their opinions and views. I asked the people to see if
they knew a screen shot from 3 different music videos in a mass audience. The results shown that
only 3 people could get the 3 screenshots correct.
Conclusion
From the information I have gathered from my results I have made judgements on what sort of
music video I will be creating. Firstly I will be creating a music video suitable for both genders and
generally at a young adult age group as my survey was based around a similar age to this. Also the
results of the favourite genre was pop which is very mainstream with quite a few of the people
preferring rap. From these results I think the most successful genre of music for my music video
most likely will be a mainstream genre. I also asked people of their employment status and their
monthly income. These figures may play a part in how much they will be willing to pay for a music
video. The results show just over half are unemployed with the majority earning from £0-£500. This
is hard to predict how much they will be willing to pay and could be something I could go into
further detail to find more precise figures. However the increase of the use of internet facilities
doesn’t seem to play a huge factor in where people watch their music videos. The majority said they
still watch music videos on TV with a split amount between using the internet or social websites, or
not watching them a tall. This to me seems like I should focus more on producing them at TV. Also
the majority of people said they would pay up to £5.00 for a music video, this means I will not go
over £5.00 and I will produce a rather cheap music video for the public. Another factor is the high
amount of people preferring a hybrid genre, this means I may include different elements from
different genres in my music video. Lastly the high amount of people preferring a performance type
video also means I will most likely make my music video a performances based video.