1. help buuteeq
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2. help buuteeq
COPYRIGHT 2012, BUUTEEQ INC.

3. During his first ever keynote
address at the 2010 Mobile
World Congress
tradeshow, Google CEO Eric
Schmidt announced that more of
his company's focus is now on
smartphones than on desktops.
He summed this up with a new
motto: “Mobile first".
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4. 63% growth in 2011 alone
• 118 smartphones sold in Q3, 2011
• 43% of U.S. mobile phones are
smartphones 2009
• 35% of all U.S. adults own 2010
smartphones 2011
2015
Smartphones Sold
Worldwide
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5. Image & Stats
Courtesy of Google
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6. Image & Stats
Courtesy of Google
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7. You Are Here
2000
1800
1600
1400
1200 Mobile
Units in millions
(smart & 1000 Internet Users
feature phones) 800 Desktop
600 Internet Users
400
200
0
7 9 11 13 14
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8. help buuteeq

9. Image & Stats
Courtesy of Google
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10. Image & Stats
Courtesy of Google
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11. help buuteeq
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12. Super-fast mobile
optimized browsing
Perfectly Formatted Unified Domain
Your beautiful, large photography is Your mobile optimized website lives
still the first thing guests at the same URL as your
see, perfectly formatted for smaller website, making it easier for guests
screen sizes. Navigation buttons to remember you and find you, and
are large with appropriate fonts and helping to keep your web authority
sizes, using simple colors better under one domain.
suited for mobile browsing.
Mobile Reservations The Mobile Choice
Guests can easily make a If they choose, guests can switch to
reservation no matter what page of your regular website, which also
your mobile optimized site they are works perfectly on mobile devices.
browsing. The dynamic reservation
button is impossible to miss.
Your Same Great Content Harness the Power of Mobile
The same great content you Your mobile website fully utilizes
created for your online marketing is the power of mobile operating
on your mobile website, adjusted to systems to load incredibly fast and
fit on smaller screens. Any change aid in blink-of-the-eye mobile
you make in the BackOffice is consumption.
instantly pushed to your mobile
optimized template.
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13. Easy Access
Users gain access to all
your property’s content
in a format optimized
for their screen.
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14. help buuteeq
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15. Mobile Directories
• Don’t offer true mobile optimization. -
• The only people who find your mobile
optimized site are those who habitually
browse the directory already. -
• They cause you to compete with
yourself on search engines. -
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16. help buuteeq

17. help buuteeq

18. help buuteeq
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19. Mobile Subdomain
• Hosted on your true domain. +
• Gains little-to-no benefit from
your domain’s SEO -
• Requires a redirect to function
properly °
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20. help buuteeq
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21. www.root.com
Mobile Subdomain root.com/folder-1 root.com/folder-2
• Hosted on your true domain. +
• Gains benefit from your root.com/folder-1/
domain’s SEO + sub-folder
• Requires a redirect to function
properly ° Page Page Page
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22. help buuteeq
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23. • Mobile redirects detects
mobile users and sends
them to the mobile
optimized template ° www.domain.com
• Without a mobile
redirect, followed links www.domain.com/mb
and bookmarks don’t
direct to the right content
-
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24. Sources:
Forrester Research
Google:
http://services.google.com/fh/files/blogs/final_glo
bal_smartphone_user_study_2012.pdf
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