1. 360 Analytics
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2. 360 Analytics
In one image, monitor the
performance of all your online
marketing efforts.
• Within each metric, darker colors represent
better performance, lighter colors represent
weaker performance.
• Organic: Shows you the keywords used to find
your marketing and how well each performed.
• Direct: Shows you direct entry points to your
marketing, via a saved bookmark, for example,
and how well each page performs.
• Referral: Shows you how much traffic comes
from which external sites, like an online travel
agency, for example, and how well it performs.
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3. Overview Page
Detailed business intelligence to
refine your marketing strategies.
• Intuitive, powerful data about your
visits, conversions, bookings and social
graph.
• Quick performance overview of all your
marketing channels; web, mobile & social.
• Produce detailed, intuitive charts for any date
range you wish.
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4. Channel Performance
Enjoy detailed performance
reports for all of your Internet
marketing channels—
web, mobile and social.
• Compare conversions and actual revenue by
channel.
• Learn which channels perform well and which
need improvement to better hone your Internet
marketing strategy.
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5. Summary
See up-to-date
visitor, conversion and booking
summaries on your web, mobile
and social marketing channels.
• Usage Summary breaks down user site
navigation behavior including bounce
rate, page views and unique visitors. Compare
conversions to bookings to visitors.
• Chart data over time and compare with previous
date ranges.
• Enjoy detailed information about how guests
use your booking engine and how well your
promotions and add-ons perform.
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6. Sources
Discover where your
traffic, conversions and
bookings come from on each of
your web, mobile and social
marketing channels.
• Discover which keywords lead to more
conversions, more marketing traffic and
more revenue.
• Learn which external websites produce the best
results.
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7. Demographics
Understand the make-up of your
guests and the decisions they
make to learn how to better
target your marketing efforts.
• Learn the exact number and percentage of
guests who visit and convert by language, and
how much revenue each language generates.
• Compare performance between nationalities.
• Break-down visits and conversions by browser
language and content language consumption.
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8. Top Performing Pages
See a list of your top performing
pages in terms of visits and
conversions.
• Learn which pages are visited the most
frequently and compare them with other pages
of your marketing materials.
• Discover which pages best convert lookers to
bookers.
• Compare your page performance among your
web, mobile and social marketing channels.
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9. Room Reports
Compare all your individual
rooms or room types.
• See which rooms get the most reservations
and deliver the most revenue.
• Discover which room rates generate the most
revenue.
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10. Social Analytics
Keep a handle on how your
social graph grows over time.
• Track your cumulative Facebook likes and
compare them with your past social performance
• Track and compare your new likes by day,
week or month.
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