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Is the Future of Direct Social?

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Tracy Tuten
Tracy Tuten

Presentation delivered to the Leadership Circle of the DMAWEF

Business
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Is The future of direct social?Tracy Tuten, Ph.D.
Social Commerce Has Arrived ‘Social commerce is a subset of electronic commerce that involves using social media to assist in the online buying and selling of products and services’
Social Commerce Brings sharing and collaborating to the online shopping experience Ratings & Reviews Recommendations & Referrals Social Shopping Social Shopping Applications
Crowdsourced Consumer Decisions using Ratings and Reviews
Recommendations and Referrals (aka “Like-minded shopping”)
Social Shopping Power
Sites & Applications Social bookmarks for shopping Snipi Social recommendations Kaboodle Communities MyItThings Social malls ShopStyle
Or … Is the Future of Direct facebook? Over 500 million Facebook members Over 100 million access fb with mobile phones 60 million status updates are made daily 50% of users log in daily; 75% log in once a week More than 25 billion pieces of content shared monthly More than 1 million integrated external websites
f-commerce Adding e-commerce functionality to Facebook pages Integrating Facebook functionality and connectivity to ecommerce sites
Permission Marketing Facebook Style
Direct offer to Facebook fans
Direct response functionality
ShopFans, Payvment, Allurent and other Apps seamlessly integrate
Recommendation agents, friend referrals, and shop and pay --- all in fb
The Future is Now Reaching people where they are (home, work, on Facebook) With permission Shopping with our purchase pals Simplified process Liking “Registration” POS integrated into the social experience
Questions
Dr. Tracy Tuten tutent@ecu.edu brandacity.blogspot.com www.twitter.com/brandacity www.linkedin.com/in/tracytuten skype: tracy.tuten facebook: tracy.tuten

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