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Conclusions 42 Generally people write Most Popular Smartwatches on Social media - Report 2014

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Conclusions
42
Generally people write positively about Smartwatches
Social media authors generally have positive attitude towards smartwatches. 48% contents of all user-generated contents are positive
and only 13% negative. Withings Smartwatch and Moto 360 have the best sentiment structure.
t
Twitter as the most popular source of mentions
The majority of mentions comes from Twitter (69%). News websites are the second most popular platforms which include contents about
smartwatches.
t
Buzz increase during the special events
The number of mentions and social media reach increased shortly before and during the developers’ conferences (WWDC 2014 and Google
I/O 2014), which took place in June.
t
Number of mentions at a very high level
In the analyzed period, the number of mentions which included contents about smartwatches remained on the very high level.
t

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