The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers?

1. The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers? Enterprise Webinar Series

2. Vivian Chang Director of Digital Marketing Mada Seghete Co-Founder

3. Consumer holiday shopping behavior Web & mobile commerce trends Tips for the holidays - and beyond

4. Holiday Consumer Trends: Enterprise Webinar Series

5. The holiday season can account for as much as thirty percent of a retailer's annual sales. https://usa.visa.com/dam/VCOM/global/partner-with-us/documents/2016-holiday-insight-web.pdf Holiday retail sales in the United States from 2000 to 2017 (in billion U.S. dollars)

6. https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters

7. Most sought-after items throughout the season For more information on holiday insights, visit www.RetailMeNot.com/corp

8. 37% of consumers plan to make purchases for themselves during the holidays

9. https://www.brightedge.com/blog/brightedge-research-2017-holiday-shopping-report

10. Thanksgiving Day 2017 https://www.recode.net/2017/11/24/16696602/thanksgiving-black-friday-2017-online-retail-sales-3-billion-adobe ● ● ● ●

11. Black Friday 2017 https://techcrunch.com/2017/11/24/black-friday-deals-net-640m-in-sales-so-far-mobile-60-of-all-traffic “Shoppers capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever. Conversion rates across all devices saw double digit growth throughout Black Friday.” ● ● ●

12. Thanksgiving Weekend Roundup 2017 https://www.forbes.com/sites/nikkibaird/2017/11/30/black-friday-weekend-cyber-week-round-up-of-results ● ● the largest US online shopping day in history at $6.59B ● ●

13. Deals are a critical part of holiday shopping

14. Mix promotions to keep shoppers engaged • Good – Expedited free shipping – Discounted gift cards • Better – $ or % off single item – Cash back offers • Best – $ of % off storewide 60 percent of consumers are looking for deals no matter what they’re buying

15. Those last 2 weeks are significant https://usa.visa.com/dam/VCOM/global/partner-with-us/documents/2016-holiday-insight-web.pdf

16. Web & Mobile Commerce: Enterprise Webinar Series

17. Win the holidays across channels https://nrf.com/resources/consumer-research-and-data/holiday-spending/holiday-headquarters -NRF Holiday Planning Playbook 2017

18. The New Consumer Journey Source: Think With Google average 9 apps a day average 10 second attention span 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago. 50%

19. The mobile journey: from browsing to conversion starts on mobile Of shopping research same-day conversion Mobile research leads to of sales on mobile Advertisers see

20. App users are your best mobile shoppers more time in app than mobile web Mobile users spend better than mobile websites Mobile apps convert higher than mobile web visitors AOV from app users is

21. Create pervasive & accessible mobile content Rich Media Push Livestreaming Video Messenger Native Advertising Content Marketing

22. 74% New tactics for Marketers Source: RetailMeNot Back to School Insights Guide – August 2017 Facebook Live 60% Instagram Stories 55% Snapchat 39% Vloggers 34% Influencers

23. Be Consistent

24. Make a List and Check it Twice Enterprise Webinar Series

25. #1 | Do some self-reflection

29. #1 | Do some self-reflection ● ● ●

36. #2 | Focus on Content

41. #2 | Focus on Content ● ●

42. #2 | Focus on Content ● ●

43. #3 | Smooth the Customer Journey

44. #3 | Smooth the Customer Journey

45. APP + thousands of networks WEB BROWSERS

46. Product Marketing PerformanceEngineering

47. Unify the customer journey throughout Marketing Unified User Experience Unified AttributionUsers

48. #3 | Smooth the Customer Journey ●

49. #3 | Smooth the Customer Journey ● ●

50. #3 | Smooth the Customer Journey ● ● ●

51. Deep Linked ContentTargeted Journey for App UserFB Post

52. Deep Linked ContentTargeted Journey for App UserFB Post FB Post

53. Win the holidays across channels

54. Mada Seghete mada@branch.io Vivian Chang vivian@rmn.com Q&A

The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers?

Branch

The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into Year-Round Customers?