Presented at AIGA Portland’s SHIFT: A Green Salon, on November 5, 2009

1. SET MORE TYPE

@
SHIFT:
  

2. 
I’m not just obsessed
about typography.

3. 
Italics were designed for
poor students.

6. 
There are more to
Baskerville than
his mistress.

9. 
For the screen

10. 1.
Negative type keeps
your eye (& energy
bills) in check

11. 2.
Keep the color
contrast in check

12. 3.
You don’t pay for
more space, so why
not use it?

13. 4.
print.css can be
economic, too

14. * {background: #fff; }
.sidebar { display: none; }
p { font: 10px/12px; }

15. 
For the paper

16. Sure, you can go
smaller, but —

17. What to look for
in terms of x-height
and characters

18. Arno, Chaparral,
Garamond, Jenson,
Minion, Warnock
“Opticals”, “caption”

19. Hyphenation
& Justification
is your friend.

20. Thanks.
@