1. Get Boested to
breakthrough!

2. Every year only a few companies make it to the top. Why?
That’s where we have been working on, that’s our passion, that’s
our expertise……..

3. ONLY 1 IN 5 BREAKS THROUGH TO FAST GROWTH
• Growing with minimum of 60%
revenue growth in 3 years
• 18,8% of Dutch companies belong to
the top growing class
• But…. 18,8% is not the max.
Rate of fast growers 37,60%
18,80%
12,40%

4. CHARACTERISTICS OF THESE FAST GROWERS ARE KNOWN
Fast growers share:
Characteristics of Fast Growers*
• Explicit ambition
Ambitious growth
• Active market development
targets
• Active innovation
Product innovation
• Social intelligence and
cooperation
Service innovation
• Higher education level
• Strong international orientation Market development
(“Think big”)
Partnerships
Networks
Average
International outlook
Fast growers
0%
20%
40%
60%
80%
100%
*Source: Research ACE / EIM (2009) “Why some companies grow faster than others”

5. IT’S ALL ABOUT CROSSING THE CHASM TO NEXT STAGE
Every company has it’s natural revenue
barriers (e.g. 1 million) that they can’t
grow beyond:
• Serving a new group of users is
required;
• Breakthrough has to come from inside
Well-known thresholds to enter new
market successfully:
• Product vs. market focus;
• Technical functionalities vs. customer
benefits;
• Got to get out of comfort zone again;
• Drive and ambition to do things
differently and improve;

6. PRIMARY CONDITION FOR BREAKTHROUGH:
AIM FOR EXCELLENCE
Attitude of entrepeneur & team
• Think big, Belief in your goal, Be passionate
• Be open, Dare to act, Show stamina.
Insights in market(s)
• Go out, gain insights, Know your (potential)
customers’ issues;
• Pinpoint the market, Sell the problem.
Management of growth process
• Execute first, Incorporate feedback loop,
Stay open for change;
• Empower your team (“you need them”);
• Focus on clear step by step goals.

7. SECONDARY MECHANISM:
GROWTH HAS TO BE MANAGED IN 4 STEPS
1) Short term market 2) & 3) Realisation of the first 4) Continuing fast growth
development, focus growth and creating basics for high and creating mid term
and action
revenue growth, but also with ups company value
and downs, setbacks and failure
THERE IS NO INSTANT SUCCESS

8. SWEETSPOT FOR FAST GROWTH IS IN EXECUTION
DO AND DEVELOP:
Attitude
• Go out and get feedback
• Understand & learn
• Mistakes are OK
• Killer mentality, ready to improve
Insights
• Test and adjust propositions and
market approach
• Prove with facts & figures
• Accelerate when(ever) possible
Management
• Focus and steer on delivery
• Scale activities and results step-
by-step
• Get people out-of-comfort zone

9. RESULTS DELIVERED PRODUCES OUTPERFORMERS
DeBoest
Growth Management Partners
Average Annual
growth 39%
*Inspired by Gold Book of Venture Capital Firms, Bob Zider, “How Venture Capital Works,” Harvard Business Review

10. BUT BEWARE, FOCUS FOR GROWTH DIFFERS PER STAGE
Early Stage
Expansion or Development Stage
Later Stage
Growth
Seed stage
Start-up
First stage
Second stage
Mezzanine
Later stage
Stages
 Validate market  Find launching  Commercial  Market expansion
 Enter new  Boosting
potential
customers
planning
 Upsell to existing markets / revenues
 Feedback from  POC to build BC
 Structured clients
categories
market
 Choose main market approach
 More customers
 Product
Potential market
Professionalize New regions
innovations
Focus for 
customers in
 
 Get expertise on marketing &  Intensify
Growth
pipeline
board
sales
commercial
 Build activities
propositions
 Validate the  Build  Expand  Provide working  Fuel substantial  Prepare for
business concept management production, capital once growth (typically initial public
Focus of the (e.g. build team and marketing, or shipping products provided to offering,
prototype, develop
company
complete sales capabilities
or providing business that are usually in the
business plan,
product services
at least break next 6 months
conduct market
research)
development
even)
to a year
 Entrepeneur
 Entrepeneur
 Entrepeneur
 Entrepreneur
 Entrepeneur
 Entrepeneur
Angel Angel investors
Traditional VC
Banks
Banks
Banks
Type of      
investors
 Traditional VC
 Corporations
 Traditional VC
 Traditional VC
 Traditional VC
stake-  Fools, friends,  Incubators
 Corporations
 Corporations
 Corporations
holders
family
 Buyout firms
 Buyout firms
 Incubators
 Investment  Investment
banks
banks
Inspired by Gold Book of Venture Capital Firms, Bob Zider, “How Venture Capital Works,” Harvard Business Review

11. Every year only a few companies make it to the top.
Is that that your ambition?
Then stop asking why!
JUST START TODAY
Remarks or questions? Want to discuss with us about these findings? Or
looking for practical examples? Please do not hesitate to contact Bram
Hulshof of DeBoest at bramhulshof@deboest.nl or +31 6 5339 0015