Weitere ähnliche Inhalte Ăhnlich wie The Obama Way: Using Online Social Networks to Promote Your Cause (20) KĂźrzlich hochgeladen (20) The Obama Way: Using Online Social Networks to Promote Your Cause6. HowâŠObamaâŠdidâŠforâŠtheâŠ2008âŠElection
⢠8.5âŠmillionâŠmoreâŠballotsâŠcast;âŠ200âŠmoreâŠ
electoralâŠvotesâŠthanâŠSenatorâŠMcCain
⢠SocialâŠnetworks,âŠe-mailâŠadvocacy,âŠtextâŠ
messaging,âŠonlineâŠvideoâŠ
⢠ConvertedâŠeverydayâŠpeopleâŠintoâŠengagedâŠ
andâŠempoweredâŠvolunteers
⢠ObamaâŠisâŠnowâŠtheâŠfirstâŠpresidentâŠtoâŠ
governâŠwithâŠBlackBerryâŠinâŠhandâŚâŠ
13âŠmillionâŠadvocatesâŠatâŠhisâŠfingertips
âBarackâŠObamaâsâŠSocialâŠMediaâŠToolkitââŠbyâŠMonteâŠLutzâŠ(FebâŠ2009)
http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit
9. InâŠ2004,âŠHowardâŠDeanâsâŠcampaignâŠwasâŠamongâŠtheâŠfirstâŠtoâŠ
harnessâŠtheâŠInternetâŠforâŠpoliticalâŠfundraising.
InternetâŠRevolutionizesâŠCampaignâŠFundraising:âŠSuccessfulâŠfundraisingâŠeffortsâŠappealâŠtoâŠaverageâŠpeopleâŠonlineâŠ(JulyâŠ10,âŠ2008)
http://www.america.gov/st/elections08-english/2008/July/20080710130812mlenuhret0.6269953.html
17. obamaâŠbyâŠBohPhoto ChangeâŠHasâŠComeâŠtoâŠAmericaâŠbyâŠTonyâŠtheâŠMisfit
No.âŠofâŠâObamaââŠphotosâŠonâŠ
Flickr.comâŠ=âŠ660,315
AâŠVisionâŠforâŠAmericaâŠbyâŠTonyâŠtheâŠMisfit Jan08âŠ378âŠbyâŠLordâŠJim
19. 14KâŠgoldâŠObamaâŠYESâŠWEâŠCANâŠ
pendantâŠbyâŠstrandbyme
ObamaâŠRocksâŠprintâŠbyâŠtoastmania
No.âŠofâŠhandmadeâŠâObamaââŠ
itemsâŠonâŠEtsy.comâŠ=âŠ2774
peth
BarackâŠObamaâŠpaintingâŠbyâŠRobinâŠHuds
ObamaâŠInspiredâŠLim
itedâŠEditionâŠ
BATMOBAMAâŠandâŠR
OBIDENâŠGicleeâŠPrin
tsâŠ
byâŠPaulyPants
ObamaâŠNEWâŠERAâŠT-shirt
ObamaâŠNecklaceâŠDESIGNER
byâŠ57thirtythree
byâŠLePhotique
26. ShouldâŠIâŠbeâŠ
blogging,âŠ
tweeting,âŠ
youtubing,
facebooking,âŠ
blah-blah-ing?
30. TiersâŠofâŠSocialâŠMediaâŠEngagement
âŠâŠRecruitâŠothersâŠtoâŠdonate
ADVOCATE âŠCreateâŠaâŠgroup
HostâŠanâŠevent
âŠâŠâŠâŠPostâŠpictures/videos
SOCIAL âŠâŠâŠWriteâŠaâŠblogâŠpost
âŠJoinâŠaâŠgroup
âŠâŠâŠâŠâŠâŠâŠCreateâŠaâŠprofile
âŠâŠâŠâŠâŠâŠPostâŠaâŠcomment
PERSONAL
âŠâŠâŠâŠMakeâŠaâŠdonation
âŠâŠSignâŠupâŠforâŠe-mail/SMS
FriendâŠonâŠsocialâŠnetworks
âBarackâŠObamaâsâŠSocialâŠMediaâŠToolkitââŠbyâŠMonteâŠLutzâŠ(FebâŠ2009)
http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit
35. takeâŠaways
Murph:âŠDoâŠIâŠlookâŠbigâŠinâŠthis?âŠbyâŠMurphâŠ&âŠBilly
http://www.flickr.com/photos/murph_billy/2303750974/