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Product Talks Meetup (16 April 2019) Sponsored by BCG DV

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Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.

Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/

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Product Talks Meetup (16 April 2019) Sponsored by BCG DV

  1. 1. What happens when new tech meets Product Product Talks 1 April 2019
  2. 2. Welcome to Product Talks 2
  3. 3. Thanks to our host & sponsor! 3
  4. 4. Leading The Product 2019 EARLY BIRD Tickets on sale on www.leadingtheproduct.com 4
  5. 5. Today’s Speakers 5 Scott Middleton CEO, Terem Technologies Phil Laufenberg Chief Product Officer, Practera
  6. 6. Future of Product Tools When New Technology Meets Product Management Scott Middleton, CEO Terem Technologies
  7. 7. Scott Middleton Founder & CEO of Terem Technologies, a tech product development firm, building products for enterprise, tech companies and Government. Australian Financial Review Fast 100 company for two years running based solely on delivering outcomes for clients. Involved in over 61+ tech product launches.
  8. 8. User Research Technology Crowd Sourcing Computer Vision
  9. 9. Feature & Experience Design Spreadsheet to App No Code App/Backend
  10. 10. Project Management Tools Chat Assistants
  11. 11. Project Management Tools Voice Assistants
  12. 12. User Communication
  13. 13. A/B Testing is dead
  14. 14. Product Analytics Tools Pattern Detection Narrow, Automatic Action
  15. 15. Product Roadmap Tools Identify relationships
  16. 16. Roadmap AI is hard. AI isn’t that smart yet...
  17. 17. Thanks More Product Insights at terem.com.au/blog Get a Team Assistant at stratejos.ai
  18. 18. Today’s Speakers 20 Scott Middleton CEO, Terem Technologies Phil Laufenberg Chief Product Officer, Practera
  19. 19. GOING BEYOND THE HYPEHow Product Managers can navigate the hype around new technologies
  20. 20. Phil Laufenberg Chief Product Officer Background in Software Engineering and Management Crypto-Startup Founder - 2012 (failed!) Guest Lecturer “Teamwork and Innovation” - University of Sydney, UTS, Macquarie University 2013-2015 Currently: CPO @ Practera - AI-based experiential learning technology (EdTech)
  21. 21. Today 1. Learn how to quickly explore and follow emerging technologies using Gartner’s Hype Cycle 1. Learn how to decrease the risk of delivering a product that has the latest bells and whistles, but that nobody wants to buy
  22. 22. 1. Explore and follow emerging technologies using Gartner’s Hype Cycle
  23. 23. The Gartner Hype Cycle
  24. 24. Example: Consumer 3D Printing
  25. 25. The Gartner Hype Cycle 2013
  26. 26. The Gartner Hype Cycle 2013
  27. 27. Technology Impact All listed technologies will sooner or later influence the products of the future by changing the solution space
  28. 28. 2. Decrease risk by avoiding bells and whistles
  29. 29. Reminder: Product Management’s Purpose Create customer value and deliver measurable business benefits (not “launch the most hyped new tech as soon as possible because we can and PR you know”)
  30. 30. Companies without mature Product Teams tend to jump to solutions aka. IIH-Framework
  31. 31. Ideate Implement Hope
  32. 32. STEP 1 - Innovate Find ideas that solve underserved needs of your target customer(s)*
  33. 33. PM Tool: Hype Cycle Bingo ● Using deep learning to identify… ● Utilizing blockchain to store... ● Creating conversational AI to help...
  34. 34. Go beyond the hype Understand the fundamental benefits of the technology before creating an initial solution concept
  35. 35. STEP 2 - Design Immerse your team in customer centric market and business requirements
  36. 36. Find a technology solution Work with design and engineering to find a solution that has 1. Customer Desirability 2. Commercial Viability 3. Technical Feasibility
  37. 37. STEP 3 - Implement IF a solution was found, launch the product or feature and iterate quickly to find product market fit
  38. 38. KEY TAKEAWAYS ● Understand the fundamental benefits of the proposed technology before creating an initial solution concept ● Always focus on customer value and business benefits by identifying underserved needs of your target customers.
  39. 39. Today’s Speakers 52 Scott Middleton CEO, Terem Technologies Phil Laufenberg Chief Product Officer, Practera
  40. 40. We’re launching Product Rocket! • Structured learning program • For aspiring Product Managers • Learning material from Brainmates, who are specialists in Product Management, and practical recruitment information Recruiters and Hiring Managers • A coaching program with a real coach who will help you make the challenging transition into Product Management • At your pace, a step-by-step process to get yourself ready to apply for those hard to get Product jobs. 53
  41. 41. Moving into Product? Join Product Rocket! 54 https://brainmates.com.au/product-management-career-pathways/product-rocket/
  42. 42. Brainmates Upcoming courses….. • Essentials of Product Management Auckland April 29- May 2 • Essentials of Product Management Sydney May 6-8 • Moving into Product Sydney May 11 • Essentials of Product Management Melbourne May 20-22 • Essentials of Product Marketing Melbourne May 20-21 • AIPMM Certification Melbourne May 23-24
  43. 43. Product Jobs powered by Brainmates Business Analyst/ Product Owner Plexus have been transforming the legal industry since day one. Through world-leading technology and dynamic legal services, they deliver unprecedented value for their clients and uncharted career paths for lawyers. Legal Gateway are looking for a Business Analyst who loves to break down complex problems into detailed requirements. This is an exciting opportunity to join a dynamic and disruptive force within the Legal Community Product Portfolio Manager Actron Air are an Australian owned company who have been engineering and distributing Air conditioning systems since 1984. The fact that we are Australian owned and operated means we can deliver products that directly meet Australian Conditions whilst being innovative and adaptable to local customer demands. Our reputation as a leader in the sector delivers for staff and customers a professional cutting-edge company in an ever-increasing competitive market. We are now looking for a Product Portfolio Manager to join our team at our new Marsden Park facility. www. Brainmates.com.au Career Hub
  44. 44. 57 A few of the Speakers: Bruce McCarthy - Speaker, Advisor, Teacher, Author – Product Roadmaps relaunched. Jake Knapp - Speaker, Advisor, Teacher, Author – Product Roadmaps relaunched. More to come! Key Topics for 2019: Strategy, Product Development, Product Design, Leadership www.leadingtheproduct.com Sydney – 22 October 2019 Early Bird Prices from $500 per ticket
  45. 45. 58 Full day Workshops held on the day before the conference. Choose from one of the following: 1. Design Sprints with Jake Knapp 2. OKR’s for Product Teams with Bruce McCarthy More to come! Early – Bird pricing until 31 August 2019 To find out more and register, please visit… www.leadingtheproduct.com/workshops/ Sydney – 22 October 2018 Prices from $795 per ticket
  46. 46. Until next time! 59

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