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Leading the Product - Georgos Papanastasiou -

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Leading the Product speaker Georgos Papanastasiou spoke about Product Management for the Greater Good. Georgos is Director, Product Management for 'Easy to Do Business' at Service NSW.

For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/

Veröffentlicht in: Business
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Leading the Product - Georgos Papanastasiou -

  1. 1. Product management for the greater good Georgos Papanastasiou Director, Product Management ‘Easy to do Business’ Service NSW Leading the Product Melbourne 18 Oct 2018
  2. 2. Imagine...
  3. 3. You don’t need to sell your product.
  4. 4. 100% target market share
  5. 5. Meaningful. Challenging. Topical.
  6. 6. Work on problems that matter. For the greater good.
  7. 7. So, what is product management in government like? Similarities & differences Similarities&differences
  8. 8. Differences 1. Our customers are also citizens
  9. 9. Differences 1. Our customers are also citizens 2. Complicated institutional environment
  10. 10. Differences 1. Our customers are also citizens 2. Complicated institutional environment 3. Legally or formally defined scope
  11. 11. Why should you consider product management in government? #3 Do really meaningful work #1 Your skills are in demand #2 Unique context & challenges
  12. 12. Constrained budgets & efficiency Growing expectations of (digital) government Empathetic designers ‘Wicked’ problems Service disappointments & failures Delivery & prioritisation specialists Hypothesis-driven product/ service development Data-driven technology innovators #1 Government needs product managers’ skills #1 Your skills are in demand
  13. 13. Characteristics of wicked problems Source: www.apsc.gov.au/tackling-wicked-problems-public-policy-perspective Difficult to clearly define Interdependencies & multi-causal Unforeseen consequences Involve changing behaviour No clear solution & doesn’t sit within responsibility of any one organisation Unstable
  14. 14. #2 Unique context & challenges Challenging problems to solve #2 Unique context & challenges Work at real scale and reach
  15. 15. #3 Do really meaningful work Increase confidence & trust in government Work on stuff that matters. Make people’s lives better #3 Do really meaningful work
  16. 16. Hang on...
  17. 17. Yes, government can be hard
  18. 18. Product management for the greater good Your skills are in demand Unique context and challenges Contribute to the greater good
  19. 19. Georgos Papanastasiou Director, Product Management Service NSW Thank you Leading the Product Melbourne 18 Oct 2018

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