Title: Achieving a balanced team. Can Service Design and Product Management play nicely? Presented at the Leading the Product conference in Melbourne 2017

1. Leading The Product 2017
Speaker Slides
Melbourne, Australia
Leisa Reichelt
Atlassian
For more information go to
www.leadingtheproduct.com

2. LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced team
Can Service Design and Product Management can play nicely?

3. LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced team
Can Service Design and Product Management can play nicely?

4. You don’t need a product
manager if you’ve got a service
designer
ANONYMOUS EXPERT

6. We work
better
together

7. QUESTION
How many of you
have service
designers in your
team?

8. Service design is the activity of planning and
organizing people, infrastructure, communication
and material components of a service in order to
improve its quality and the interaction between the
service provider and its customers.
WIKIPEDIA SAYS, SO IT MUST BE TRUE…

9. Product or service?
Increasingly not the question we should be asking.

10. An ecosystem,
that we don’t
entirely own
or control

13. Making products more amazing

14. We believe behind every great human
achievement, there is a team.
Our mission is to unleash the potential in
every team.
OUR MISSION

15. Product Management + Service Design
Tricky team
relationships ahead

16. Vision & Strategy
This is where the trouble starts….

17. EVERYONE LOVES STRATEGY
Service designers
and product
managers care
about vision

18. there are lots of these.
Things that are annoying about
designers….

19. *some people say
Slow, complicated, unscientific,
seems unnecessary*….

20. so probably worth it
… but really helpful for imagining
better products and services

21. Whose job is coming up
with the vision?
Obligatory audience participation

22. the ultimate designers answer
it depends

23. Available free at: https://www.atlassian.com/team-playbook

24. Available free at: https://www.atlassian.com/team-playbook

26. NOT A DOCUMENT
A conversation not
a document

27. play as a team
It’s ok not to be 100% the boss of
the product strategy

28. SERVICE DESIGN AND PRODUCT MANAGERS
Balance each
others
strengths and
weaknesses

29. Service designers might be better
suited to creating product
strategy than product
managers….
POSSIBLE DANGEROUS THING TO SAY IN THIS ROOM

30. metrics and roadmaps not typically designers strengths
but don’t worry.
the bosses will still
think you are the
grown ups in the
team.

31. there are lots of these.

32. there are lots of these.

33. there are lots of these.

34. different ways of seeing a city, different views of a product

36. Working
across
product silos

37. there are lots of these.

38. there are lots of these.

39. Product managers
are the
gatekeepers for
service design

40. there are lots of these.

41. LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
thank you