People Sourcing Tips and Techniquesand Boolean Strings for @Billboorman's #trulondon

1. By Irina Shamaeva

2. 1. What is People Sourcing?
• Boolean Strings
vs. People Sourcing
2. The Main Concept of the Internet Search
3. Sample Techniques/Demo

3.  We search for “target” professionals…
 … to get on the phone with just the right
people at the right numbers
 …and it is nice if we have extra info to
warm up the call

4.  “PeopleSourcing” is finding
information about professionals.
 We do People Sourcing so that (either we
or our business partners) get on the phone
with just the right people and as soon as
possible. People Sourcing makes a cold
call warm.

5.  Boolean means: AND, OR, NOT
 Search Engines use the Boolean logic
 Boolean Search Strings is one of the tools
in People Sourcing

6. 1. (Re) Search
2. Cross-Reference
3. Contact

7.  Where?
• Job Boards/ATS
• Search engines (Google, Bing)
• People search engines, like Jigsaw
• Social Networks, like LinkedIn, Facebook,
Google-Plus, Twitter, and Pinterest

8.  What?
• CVs
• Lists with contact info
• Social profiles
• Posted content (BIG DATA)

9.  Prequalify the person for calling
 Verify the info
 Get extra details for making the call
warm

10.  Call
 Email
 Many ways to interact on Social Networks
• Recruiters can send messages and InMails on
LinkedIn

12.  Google (or any other search engine)
“understands” only:
• A word or several words together
• The Boolean Logic
• Operators, pointing to the pages’ title or URL or
text

13.  URL
 Title
 Words
 Phrases
 Links
 Images

15.  Imagine what you are going to find
 Translate from English into Google’s
Language
 Then, you can modify the search based
on the results
 This is it

17.  (Demos
Follow)

18.  October 24, 2012, 9:30AM-4PM: Live
lectures at Hudson HQ
 Location: Chancery House 53-64 Chancery
Lane, London WC2A 1QS
 Lectures: Search; Social Networks; Tools
 Q&A, support, and tests to follow online
(along with the Global Certification
Program in January).

19.  Co-teaching in London
• Martin Lee, Director, Program Delivery, Europe
and Asia
• Andrea Mitchell, International Sourcing
Consultant

20.  Reach me online
http://www.linkedin.com/in/irinashamaeva
http://twitter.com/braingain
http://bit.ly/gplus-irinashamaeva
Irina@braingainrecruiting.com
 Joinand share tips and technologies at
the Largest Sourcers’ Community
• "Boolean Strings" Group on LinkedIn 17K+
• Boolean Strings Network 5K+