1. Credentials Presentation English Version March 22, 2010

4. Peak Performance A Unique Approach to Management and Organization Our Inspirational Dream To be the world leader in sustainable value creation through imaginative ideas and connections that build business with empowered people everywhere Our Spirit Viva La Difference! Our Focus Montez plus haut / Climb Higher Our Common Beliefs A driving passion to create greater value for clients Nous croyons en l’Homme / We believe in Mankind In living the True Blue way Communication can empower people and change the world That respect for our heritage and values frames our futures In inspiring good people to do great things That growth and profit secure our future

5. P12 Board Executive Committee Maurice Lévy Chairman & CEO Publicis Groupe Kevin Roberts CEO Saatchi & Saatchi Worldwide Jack Klues Managing Partner VivaKi Jean-Yves Naouri EVP Group Operations Publicis Groupe David Kenny Managing Partner VivaKi Jean-Michel Etienne EVP/CFO Publicis Groupe Members of the Management Board Other Members of the P12 Laura Lang CEO Digitas Tom Bernardin Chairman & CEO Leo Burnett Worldwide Richard Pinder COO Publicis Steve King CEO Worldwide ZenithOptimedia Laura Desmond Global CEO Starcom MediaVest Group Olivier Fleurot CEO MS&L Group MathiasEmmerich Senior Vice President, General Secretary Publicis Groupe

13. Key Figures 2009 Revenue (EUR million) 4,524 Organic Growth -6.5% Operating Margin (EUR million) 680 As a % of revenue 15.0%

17. Revenue By Sector Portfolio structure mostly in line with global ad spending Global Advertising Investments* Publicis Groupe Finance TMT Healthcare Auto FMCG Others Retail 3% 18% 47% 9% 16% 6% 1% 12% 9% 14% 13% 5% 39% Finance TMT Auto FMCG Retail Leisure 3% Others Energy 1% Luxury 1% *Source: Deutsche Bank 3% 5% Healthcare

18. Our Clients Business Leaders Across All Sectors

19. Family Map 49% Advertising Brands Specialized Entities Production Platforms

20. www.leoburnett.com Founded in Chicago, Illinois World’s eighth largest agency network 7400 employees in 95 full-service advertising agencies in 83 countries Creates ideas for many of the world’s most valuable brands and successful marketers Spirit Reaching for the stars Inspirational Dream To be the world’s best creator of ideas that truly move people – bar none Focus Win through HumanKind Acts Chicago headquarters. 36 offices, 31 countries. From interactive games to personalized content delivery, explores new technologies to create communications with measurable impact. www.arcww.com Born of the merger of Leo Burnett and D’Arcy in Tokyo, in 2000, with Dentsu. Creates communications for brands expanding into Japan, the world’s second largest market for advertising and marketing services. www.beaconcom.co.jp Full service unit that excels in challenging projects with absurdly urgent deadlines in the sell-now world of retail. Offices in Detroit, Birmingham, New York, Atlanta, Dallas, Los Angeles and Chicago. A global community of communication specialists dedicated to beauty, fashion and luxury brands. Style with substance. Located in London (flagship), NY, Tokyo, Hong Kong, Beirut, and Buenos Aires. www.atelier-lb.com “ Pencil” in Spanish. Has been delivering the best results in US Hispanic ad industry since 1987. www.lapizusa.com Launched 1987 in New York. Full service agency with in-house studio, strategic and creative. Targets urban-minded consumers. www.vigilantenyc.com Examples of Leo Burnett creative

21. Watch a few Publicis spots www.publicis.com Founded in 1926 in Paris, France Focused on changing the conversation about brands to give them sustainable growth in an era of empowered consumers Local strength and global collaboration with over 8,000 employees across the globe Specialized disciplines working together to provide one brand experience around the world Spirit Lionhearted Inspirational Dream To be the communications agency that leads the industry conversation Focus Contagious Ideas that Change the Conversation Marketing Services & Digital Networks within Publicis Leading global digital marketing network. In over 40 countries, with over 1000 employees. Offers integrated marketing services, including strategy and planning; award winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing and technology enablement. www.publicismodem.com Leading international marketing services network in over 40 countries. Offers CRM, traditional direct marketing, sales promotion and shopper marketing. Over 1500 specialist employees provide the expertise to turn conversation into measurable action in a single discipline or as part of a multi touch-point holistic program. www.publicis-dialog.com Founded in 2009. Based in London, this unit is de dicated to bridge the gap between advertising, content creation and distribution. Creates branded entertainment solutions for television content, gaming and motion pictures integration. Boutiques Agency Brands Media-neutral agency in the heart of Europe. Where Euro Effie meets Cannes Titanium. Growing brands through the power of entertainment. Over 220 skilled professionals working for clients in Europe, Asia and US. www.duvalguillaume.com Founded in 2005, named for the founder of Publicis. Dedicated to the development of communications content: ideas, concepts and major applications with the power to add new value to brands. Close to 50 employees. www.marcelparis.com Founded in 1986. A storied history of helping clients challenge the dominant thinking in their categories. Focus on developing stories that bring drama to what is authentic about a brand and sharing through advertising, design and interactive. www.hrp.com

22. How Saatchi creates Lovemarks www.saatchi.com Founded in 1970. Over 6,000 people in 150 offices in 86 countries. Presents the Saatchi & Saatchi New Directors’ Showcase at the Cannes International Advertising Festival. Spirit One Team, One Dream. Nothing Is Impossible. Inspirational Dream To be revered as the hothouse for world-changing ideas that create sustainable growth for our clients. Focus To fill the world with Lovemarks. Over 300 team members committed to creating Ideas Bigger Than Ads for premium clients. Headquartered in Los Angeles with offices in New York, Chicago, Washington DC and Atlanta. Fully-integrated, offering creative, strategic, media, digital, DM/RM, public relations and events under one roof. www.teamone-usa.com Strategic in-store communications and a deep understanding of shoppers’ motivations. Successfully creates intuitive shopping experiences that transform shoppers into buyers. www.saatchix.com Dedicated to building a global movement of happy people living on a healthy planet. S&SS creates sustainable visions for companies around the world and helps them grow by embracing a grassroots approach to sustainability. www.saatchis.com Saatchi & Saatchi’s integrated design network. Inspiring Lovemarks through Idea Visualization and sensorial experience. Youth specialists contribute to insights, briefs, creative work, and innovation for clients in the youth space. Target immersion, psychological underpinnings, spokes character development, pro-social platforms, kid-consultancy youth panels and more. An innovation group of “culturalists”, trendspotters and visionary thinkers. Founded in 2004 as a source for new ideas, new products, adjacencies, and initiatives that fill our clients' new product pipelines and keep them running. Among the most highly awarded multicultural agencies in the U.S. Conill blends consumer revelations and unconventional communications to connect with a rapidly evolving Latino audience. Its vision is to Lead Transformation for its clients’ brands in the Nuevo American cultureplex. www.conill.com

23. Boutique Advertising Agencies One of the world’s most critically acclaimed, creatively driven branding companies. 300 employees worldwide. Full-service offices in Minneapolis, London and Tokyo. www.fallon.com BBH’s objective is effectiveness, its strategy is creativity. The award-winning agency, founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982, has offices in London, Singapore, New York, Sao Paulo, Shanghai and Mumbai. 800 employees worldwide. BBH is 49%-owned. www. bartleboglehegarty.com One of the fastest-growing agencies in the US. Touted for its ”Big Bang” breakthrough creative and immediate results. Takes unknown brands and makes them famous, and takes famous brands and makes them icons. Fully integrated, total communications advertising and marketing agency, providing a wide array of capabilities and services. www.kaplanthaler.com Multicultural Communication Leading US Hispanic agency. 140 people. Creativity and strategic processes that help connect and move consumers. www.bromleyville.com Chicago and Atlanta. Specializes in African American, Yurban® and general audiences. Gets to consumers through traditional media, digital and compelling engagement activities. www.burrell.com BBH, Fallon, Kaplan, Bromley, Burrell, Double Platinum

25. www.digitas.com Spirit Turned on by “What if…” Inspirational Dream To be famous for igniting emotional bonds between people and brands everywhere 3000 employees in 29 offices in 16 countries Helping the world’s biggest brands develop, engage and profit from building profitable relationships with their customers A leader in digital and direct marketing for 30 years and one of the first global digital networks. Works in all channels pairing media, marketing, technology, creativity, imagination and analytics. Next-generation marketing agency for healthcare that provides a complete solution for demand generation, demand servicing, and relationship building across channels and audiences. www.digitashealth.com Examples of Digitas work Brand content platform designed to help clients seize new and emerging opportunities for the creation and distribution of motion media content. Originates, co-creates, curates, or participates in content that drives deep customer engagement and business results. Delivers the greatest impact and value out of marketing technology and the Internet through efficiency and competitive pricing via economies of scale, global collaboration tools, common methodologies, and rigorous project management. www.prodigiousworldwide.com An innovations division. Instigates and invents new forms of creativity to solve the brand challenges of modern marketplaces. Between analog and digital, media and creative, leverages hybrid talent, and maximizes flexibility, collaboration and an intense focus on emerging trends and opportunities. Helps make tomorrow tangible today. www.denuogroup.com

26. www.smvgroup.com Ranks among the world’s largest brand communications groups 6,000 employees in 110 offices, in 66 countries Delivers brand-building, performance-yielding results for the world’s leading marketers Full-service media agency with a digital core, orchestrates dynamic connections that link people to brands. Leverages the vast resources of one of the largest marketing organizations in the world at the speed of today’s digital environment. www.sparksmg.com SMG Performance Marketing (SMG PM) provides performance-based solutions for clients, leveraging all channels as well as business analytics and marketing consultation. Includes business units SMG Search (search marketing), Halogen (direct response), SMG Directory Marketing (local performance marketing) and PM Strategy and Analytics . www.smg-search.com ; www.halogenresponse.com ; www.smgdm.com Creates and combines rich-media, widgets, applications and micro-sites in purposeful ways that align consumer desires with a brand’s business objective. Delivers measurable business results via engaging, immersive brand experiences. www.ippixel.com Launched in March 2007 with oversight of multicultural communication throughout Starcom MediaVest Group’s network, includes Chicago-based Tapestry and Forty Two Degrees at MediaVest (MV42) , based in New York. A few case studies from SMG Spirit We create meaningful Human Experiences that are simple, real-time and memorable. Inspirational Dream To be leaders of the consumer attention economy Focus Advancing a forward view of consumers within the digital landscape, inventing and mastering engaging connections, activating transformative ideas, redefining markets, leveraging the power of scale in unexpected ways, predicting and quantifying consumer outcomes Operating across 89 markets worldwide as one of the largest, most innovative media agency networks in the world. Provides best-in-class planning, buying, research, data & analytics and beyond on a global scale, for proven results in connecting brands with ever more complex consumers. Unique proposition is “Space For Ideas”. www.starcomworldwide.com Global network of 30+ fully operating markets across the Americas, Europe and Asia-Pacific. Provides communications excellence and media innovation for a rich spectrum of clients including beauty care, consumer packaged goods, retail, pharmaceuticals, finance and technology. Unique proposition is “Truth and Design”. www.mediavestww.com

27. www.zenithoptimedia.com One of the world’s leading global media services agencies 218 offices in 72 countries and 5530 people around the world Committed to delivering to clients the best possible return on their communication investments through a unique system for strategy development and implementation The ROI Blueprint Spirit Accountable Pioneers Inspirational Dream To be recognized as the one and only world famous ROI agency Focus Delivering ROI solutions Challenger brand agency. Helps clients that are entrepreneurial, ambitious, re-inventive and close to their customers "do more with less". Investment planning across all media. A specialist unit of non-traditional experts dedicated to developing and executing integrated communications solutions. Sits alongside trading and planning future-proofing the communications planning product. Advises companies on marketing investment strategy by designing and building robust models which identify how investment in marketing affects sales forecasts, market share and long term brand health to encourage decisions based on insight and analysis. www.ninah.com Full-service US-based digital agency, offering digital media expertise and digital creative and technology services including websites, digital signage, audio/video production, blogs and content creation. www.moxieinteractive.com Digital media subsidiary specializing in digital media strategy development, display advertising, search engine marketing, search engine optimization, mobile advertising, e-mail marketing, affiliate marketing, social networking and in-game advertising. www.zeddigital.com ZenithOptimedia’s ROI

28. www.razorfish.com Spirit Inventing the digital future Inspirational Dream To build the experiences that build businesses 2000 employees in 19 offices worldwide. One of the world’s largest digital agencies, and in the top 10 of agencies in the United States. Helps industry leaders build great brands by creating engaging experiences for consumers wherever they live in the digital world from websites, e-commerce, and rich-media digital advertising to multi-touch screens and digital out of home, to gaming, social media, and mobile applications. We believe that the future of digital marketing is not about recycling TV spots or banner ads on websites. Rather, digital marketing is about harnessing the social and immersive nature of digital to build memorable experiences with consumers and empowering those consumers to share your brand with each other. Razorfish creates captivating digital experiences that forge new relationships between our clients and their customers around the world. Some of Razorfish’s latest and greatest Based in Sydney, Amnesia was founded in 1998 and joined Razorfish in 2007 with offices in Australia and Japan. Amnesia Razorfish provides digital advertising, creative design and web development services throughout Asia Pacific for multinational clients including Disney, Xbox and IKEA. Amnesia Razorfish has won AdNews Interactive Agency of the Year four years running. www.amnesia.com.au Dentsu Razorfish is Japan’s first fully-fledged “interactive agency” and joined Razorfish in 2008. The agency continues to enhance its corporate branding practice, and has won many prestigious global awards for their efforts, recently bringing home the Gold Clio and Grande INNOVA Lotus for their work on Dunlop’s Melody Road. http://dentsu-razorfish.com Neue Digitale/Razorfish is headquartered in Frankfurt and has a reputation as a creative and effective online branding specialist for clients such as Audi, Adidas, Nintendo and McDonald’s. Since joining the Razorfish network in 2006, Neue Digitale has won several prestigious international awards including a One Show Interactive in 2009 for their work with Adidas. http://www.neue-digitale.de Based in Madrid, Wysiwyg, one of Spain’s largest digital advertising agencies joined Razorfish in 2008. Wysiwyg (the name was inspired by the phrase “what you see is what you get”) was founded in 1995. Wysiwyg has won numerous creative awards at shows such as Spain’s El Sol, Argentina’s FIAP, One Show Interactive, and was short-listed several times at the Cannes International Advertising Festival. http://www.wysiwyg.net Duke joined the Razorfish family in March of 2007. Founded in 1999, with offices in Paris and London, Duke's innovative client work has been honored by a host of awards including a Cannes Cyber Lion for the Sony (PSP) PlayStation launch and Best Interactive Agency of the last 20 years by CB News Magazine. Clients include Nissan, McDonald's, and Louis Roederer. http://www.duke-interactive.com

29. www.vivaki.com Operating as a unified “face to market” for the brands, this open-sourced, collaborative unit has already developed partnerships, tools and platforms in the areas of mobile, search and social that are accessible for all VivaKi brands. The VivaKi Nerve Center (VNC) is a core VivaKi resource that leverages the potential of client investment, as well as research and development resources of participating agencies, to build new ad models, marketplaces and pipelines to consumers. Participating agencies include… O ne of the world’s leading search marketing service providers. Proprietary tools improve the performance of investments and maximize campaign effectiveness: tracking and reporting, advanced market expertise and active account management, lead generation from email marketing to social media and reputation management . www.performics.com Premier, full service mobile marketing company that operates in 10 countries across Europe, Asia and the United States. Provides full service expertise: WAP site/mobile internet web site design and production, mobile Java applications, mobile planning and buying (SMS, MMS, video, search, display). www.phonevalley.com Additional products… Audience on Demand (AOD) – a partnership with Google, Yahoo!, MSN and AOL that provides clients access to today’s fragmented audiences through one aperture. Navigator - a central data warehouse that plugs into multiple sources and takes the information and organizes it in a Web-enabled dashboard solution. REAL Social – "Reach, Engage, Amplify and Listen" – a toolkit that provides high ROI social solutions for agency brands to bring to their clients. The Pool – a testing ground for new ad models and message distribution methods. Aggregates client investments and partner resources. VNC work

30. www.publicishealthcare.com Leader in innovative and integrated healthcare communication One of the largest worldwide networks Unique range of capabilities including advertising and medical education, sales and marketing, medical and scientific affairs, healthcare consulting A new integrated approach to medical communications, from research to training, to pathology observatories. www.boz.fr Strong e-health and information technology focus. Develops integrated projects, products and solutions to improve communication on healthcare matters. www.healthwaregroup.com 3D medical imagery experts. Delivers memorable key messages with scientifically accurate, visually impactful solutions. www.imedstudios.com Focus on developing insight-driven multi-media communications to healthcare professionals and their patients. Expertise ranges from high science specialty brands to OTC brands. www.medicuslifebrands.com Offers global clients a full range of marketing services: strategic planning, brand development, database marketing, advertising, direct marketing and interactive communications. www.pharmagistics.com Focused on specialty brands in high-science areas, such as Central Nervous System (CNS), oncology, and cardiovascular medicine. www.medicuslifebrands.com Fully accredited, full service network. Including strategy, opinion leader development, scientific liaison, medical and scientific writing, copy-editing, translation, meetings and events. www.dimeded.com Offers a comprehensive range of selling solutions to pharmaceutical and biotech industries: outsourced sales teams, training and call center solutions. www.psellingsolutions.com International network. Centralized access to rich resources to turn products into brands. www.saatchihealthcare.com Healthcare creative with PHCG Founded in 1997 as the first entity under medical contract of pharmaceutical industry. Offers solutions of strategic and flexible subcontracting. www.medicalaffairs.com

31. One of the Nordic region’s leading strategic communication actors. Builds and preserves an organization’s reputation capital, proposing financial communication, IPOs, crisis management, media relations, public affairs, and lobbying. www.jklgroup.com Founded in 1993. 65 agencies and strategic partners in 35 countries, offering audience-driven communications strategies within 9 areas of expertise: Corporate Identity and Brand Design; Corporate, B2B and Institutional Advertising, HR and Internal Communications; Government Relations and Public Affairs; Financial Communications and Investor Relations; Off- and On-line Content Strategies; Corporate and B2B Public Relations; Consumer Marketing, Product PR and Word of Mouth; Crisis Communications and Issue Management. www.publicis-consultants.com Examples of MS&L Group’s creative work Seeks to 'achieve remarkable things' by providing its unique blend of senior strategic counsel (lead by Matthew Freud and Philip Gould), brand marketing, and corporate and crisis communications. Specialist services including research and insight, political connectivity, sustainability, as well as entertainment publicity & partnerships create a powerful combination of skills and experiences across a range of sectors. www.freud.com Created the philosophy "Essential Design" : a creative, strategic and prospective approach, in global design, to reveal the essence of brands and project them into the future. www.carrenoir.com Leading strategic and financial public relations firm founded in 1970, with headquarters in New York, and approximately 70 employees. Serves a broad array of global publicly-traded and private enterprises in virtually every business sector. www.kekst.com A global network of communications agancies with 54 offices in North America, Latin America, EMEA and Asia, as well as an extensive affiliate network. Specializes in using research, insights and technology to create and execute powerful communications strategies that are critical to client success. Advice, advocacy and action for many of the world’s largest companies and most successful brands. www.mslworldwide.com Behind the world’s most prestigious conferences and corporate events. Designed to meet the increasing demand on the part of governments, institutions and corporations for sophisticated, content-rich live events. www.publicislive.com A design and communications agency, focusing on corporate and employee communications - and business branding - online, and offline. www.sasdesign.co.uk Based in China, Japan, and 4 others Asian countries. Most comprehensive agency for luxury event management in Asia. Experts in three sectors: high-end, multi-brand and corporate events. www.f-emotion.com A total solutions meeting planning company with services ranging from contract negotiation, logistical management, destination management, promotional products and travel services. Innovative ideas and flawless execution bring new energy to events of all sizes, worldwide. www.publicismeetingsusa.com Full-service experiential marketing based in the US, marrying strategy and creative with rock-solid production and execution. Makes brands more meaningful parts of people’s lives. Named one to Event Marketer magazine’s “It List” of top agencies and also SportsBusiness Journal’s top ranked sports marketing agencies . www.relayworldwide.com Premiere research driven consultancy founded on the principle that sports business and sponsorship objectives require full accountability. Clients include the world’s top brands, sports marketing agencies and federations, including FIFA and the International Olympic Committee. www.sponsorshipintelligence.com A next generation data-driven marketing agency that delivers strategic, multi channeled communications solutions designed to cultivate and sustain relationships between brands and their audiences. www.pbjs.com Based in Washington DC. Strategic partner for leading organizations facing reputation challenges. Works for major corporations, nonprofits, universities and governmental agencies, on an array of pressing issues. www.tmgstrategies.com Founded in 1975 and based in Los Angeles, Full-service strategic communications firm that specializes in international issues management, public relations, crisis communications, corporate reputation enhancement, media training, litigation support, and image and issue advertising. www.winnerandassociates.com

32. Production Platforms US and France. Digital Brand Management and Retail Digital Communications Network solutions. Integrates consulting services with innovative technologies to foster creative development, ensure brand consistency, enable collaboration, expedite campaign execution, facilitate global coordination, and deliver engaging brand messages. www.marketforward.com 7 countries. Global multimedia production platform covering the whole image chain from asset creation until diffusion. Delivering innovative, cost efficient and integrated production solutions to advertisers around the globe . www.mundocomww.com Paris. World Advertising Movies. Full-service audiovisual production studio serving all Publicis Groupe members. www.wam.fr Good production is key

33. www.groupemre.com Concentrated on one activity, the sale and marketing of advertising space, across all media: - Press (Monde and Libération) - Magazines (Télé Z) - Radio (Europe 1) - Cinema (Gaumont, Pathé, MK2, Kinépolis) - Outdoor in France, Spain and the US (buildings, way finding kiosks, bus, stations) - Indoor (subways, plasma screens in shopping malls in US and France) - Internet (websites of Monde, Libération) Founded in 1938 in Paris by Marcel Bleustein-Blanchet 510 employees in Europe and in the US Clients include advertising agencies, media agencies and advertisers