The document provides information about using SMS marketing for lead generation and direct communication. It discusses the high smartphone penetration rates and the reach of SMS compared to apps. It offers tips for effective inbound and outbound SMS campaigns including using keywords, coupons, contests and segmentation. It also addresses compliance and myths about SMS marketing.

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Please switch your phone ON and silent
TEXT ‘START’ TO
0459 333 444

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Got questions on the fly?
TEXT NAME [FIRSTNAME] [LASTNAME] TO
0457 333 222
TO JOIN OUR WORKSHOP GROUP CHAT

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Why SMS Marketing?
LEAD GENERATION
DIRECT COMMUNICATION
IMMEDIACY

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SMS vs APPS?
DEVICE AGNOSTIC
NO TECHNICAL BARRIERS
SIMPLE MECHANIC

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Australia has the
highest smartphone
penetration in the
world at
50%
Source: Australian Mobile Smartphone Consumer Study 2011

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Of100 people who
find your offer.
50 have a smartphone
21 have Android
18 have iPhone
10 download an app
100 will have SMS
Kantar’s ComTech WorldPanel

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Win an IPAD!
TEXT ‘IPAD’ to
0459 333 444
to enter the draw. Winner will be randomly selected
by our randomiser and given at a later date.
* y entering this draw you agree to receive further messages from Brad Down opt-out at any time by texting STOP to 0459 333 444.
B

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Win an IPAD!
Enter the draw
SCAN THIS
Can my phone scan?
Do I have scanner app?
Which scanner?
Download Install
Scan
Open browser
Load page
Enter entry info

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Lead Generation
KEYWORDS
WEB FORM
IMPLIED CONSENT

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Longcode - $0 setup
0459 333 444
8 digit shortcode - $1500 setup
19 333 444
6 digit shortcode - $15000 setup
13 33 44

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Compliance
Messages cost 55c. Info call 1300 333 444.
By texting in you agree to receive further offers from us.

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Consent
“ ermission is like dating. You don’t start
P
by asking for the sale at first impression.
You earn the right, over time, bit by bit.”
Seth Godin

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Efective Inbound
COUPONS
FORWARDS
LINKS

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Text for coupon
TEXT ‘COUPON’ TO
0459 333 444

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Hi, thanks for texting in
for the Burst SMS coupon.
Use the link to get your
$50 worth of SMS Credit
http://lnks.to/burst20

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Text for instant win
TEXT ‘INSTANT’ TO
0459 333 444

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Congratulations, you are a
Burst SMS instant winner.
You have won $20 worth of
SMS credit. Use the link to
collect your prize.
http://lnks.to/burst50

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Text for info and forward
TEXT ‘INFO’ AND YOUR NAME TO
0459 333 444

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Thanks for enquiring about
Burst SMS. Here is a link
to some more information.
A sales rep will be in touch to
discuss your solution.
http://lnks.to/burstinfo

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Text for rich media
TEXT ‘COOL’ TO
0459 333 444

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Check out these cool ways
to link from SMS to rich media.
http://lnks.to/map
http://lnks.to/video
http://lnks.to/image
http://lnks.to/app

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Efective Outbound
SEGMENTATION
QUALIFICATION
COMPLIANCE

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Messaging types
ALERTS
DEALS/OFFERS
INFORMATION
REMINDERS

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Hi [firstname], you recently enquired
about Burst SMS. How about an
exclusive starter package?
5000 SMS and 3 mths
longcode. $99 Save 80%!
Like us on Facebook to collect.
http://lnks.to/facebook
Opt-out Reply STOP

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Myths
SMS IS DEAD
SMS IS EXPENSIVE
SMS IS UNRELIABLE
SMS IS SPAM

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Brad Down
HEAD OF INNOVATION
BURST SMS
0438 333 061
brad@burstsms.com