Board Members and Administrators are recognizing the important role that public relations can play to create a positive buzz in their community. Many districts operate a PR office with a limited staff or maybe no staff at all. How does your district survive? What techniques can be used? A veteran school PR professional will share his secrets of success in a session that will let you relax, laugh, interact, and learn.

1. ©2016 Brad Domitrovich ▴ PR Zealot, Speaker, Strategist

2. Where did
these
PR tips
come
from?

3. Experience.
Observation.
Practice.
Mistakes.

4. Communication Tips Media Tips
Crisis Tips Personal Tips

5. Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations
and their publics.
(Public Relations Society of America)

6. Communication Tips

7. It’s important to define
your communication goals.
1

8. Listening is the key to
great communication.
2

9. Employees are the best
sales people you can have.
3

10. Keep the story
focused on your students.
4

11. You don’t always need the press
to get your message out.
5

12. Media Tips

13. Never lie to the media.
6

14. Help reporters out.
7

15. Never say “No comment”.
8

16. Keep some quotes on file.
9

17. Always prepare before
being interviewed.
10

18. Crisis Tips

19. Stay calm:
before, during, and after.
11

20. Designate one spokesperson.
12

21. It’s OK to stall the media,
but only for a little.
13

22. If you make a mistake, communicate
your corrective action immediately.
14

23. Bleed for a day,
not a week.
15

24. Personal Tips

25. Know what it takes
to communicate well.
16

26. Discover the art
of public speaking.
17

27. Communicate with your heart,
explain with your brain.
18

28. Everything you write is a permanent
record of your professionalism.
19

29. The more enthusiastic you are,
the more enthusiastic
your patrons will be .
20

30. Communication Tips Media Tips
Crisis Tips Personal Tips

31. Some Bonus Tips

32. Integrity and credibility are the two
basic aspects of good PR.
21

33. Use all possible communication tools
to reach your audience with good news.
22

34. In order for communication to be
successful, it must be two-way.
23

35. Never let the headlines
influence your decisions.
24

36. Some days you win, some days you lose.
Some days you win and lose.
25

37. Brad Domitrovich
(830) 688-9912・brad@przealot.com
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38. ©2016 Brad Domitrovich ▴ PR Zealot, Speaker, Strategist