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Leveraging Cloud Technologies to Boost Your Start Up

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Leveraging Cloud Technologies to Boost Your Start Up

  1. 1. Leveraging Cloud Technologies To Boost Your Startup Brian Pichman Evolve Project
  2. 2. Thinking Like A Startup This session will drive into the methods and tools to use to help limit or eliminate residual costs on software and hardware to help your patrons or your library operate like a lean startup. Using startup centric business practices and six sigma principles you will learn how to analyze your implementation and continually monitor you bottom line. At the end of the session you will be able to make an immediate financial impact upon your library or develop a program to help your patrons launch their ideas.
  3. 3. Evolve Project | Brian Pichman 3 What’s the impact? Why is this important? Growth Being able to scale is always a startup challenge – so we will focus on the proper way to plan your business, the processes and tools used in management of projects, and tools to be successful to scale rapidly without hurting the bank.
  4. 4. Evolve Project | Brian Pichman 4 What would you DO IF YOU HAD….
  5. 5. Evolve Project | Brian Pichman 5 The Art of Asking “Don't make people pay for music, says Amanda Palmer: Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.” – TED Talks Amanda Palmer – The Art of Asking
  6. 6. 6 The Start Up Model Brainstorming to Branding to Marketing to Social Media to Funding
  7. 7. Evolve Project | Brian Pichman 9 Branding What “value add” do you provide?
  8. 8. Evolve Project | Brian Pichman 11 A brand is the essence of one’s own unique story. This is true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique you. Otherwise, your band will just be a façade. - Paul Biedermann Think of your brand as a person Branding
  9. 9. Evolve Project | Brian Pichman 12 Brand as a Personality “Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.” - Investopedia There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own
  10. 10. Evolve Project | Brian Pichman 13 Building Relationships with Your Brand Consistent tone of voice | Strong customer service is key.
  11. 11. Evolve Project | Brian Pichman 14 Brands should be Experiences
  12. 12. Evolve Project | Brian Pichman 15 Implementing This In Library Space Putting It To Practice • Patrons want space to work on ideas (whiteboards) • -Bonus - Smartboards • Access to different pieces of software to document out their ideas • Telepresence – able to video chat with people from anywhere in the world • Host workshops on Business Models, Branding, and Marketing. Ask local community members to run the workshops Brainstorming and Branding
  13. 13. Evolve Project | Brian Pichman 16 Marketing is About Building Relationships • Meet vendors/companies for breakfast/lunch/dinner. Talk to them about your Brand and Pitch • Share ideas and visions • Brainstorm and collaborate • Become friends (with set boundries) with your vendors/companies.
  14. 14. Evolve Project | Brian Pichman 17 Expanding Your Circle of Influence We all have a circle of influence My friends / colleagues who like the work I do They have a circle of influence Those people are the ones who like the work my colleague does Chances are, I don’t know most of them That group of people also has a circle of influence of people who trust them Chances are, I don’t know any of them ^--This is your audience, the people you need to introduce your BRAND too.
  15. 15. https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  16. 16. https://www.lyfemarketing.com/blog/what-is-social-media-management/
  17. 17. Evolve Project | Brian Pichman 24 Analytics You should schedule updates and posts about you/library/project so your followers may remain informed, and share those updates with others. Use graphics and videos! Commun.it is recommended – free limited, but worth paying for the plan. HootSuite is good – but they have been limiting the free version more and more.
  18. 18. Evolve Project | Brian Pichman 25 Implementing This In Library Space Putting It To Practice • Access to software such as Adobe Creative Suite to create multimedia. • Rooms to film and record content • Equipment that can be checked out to create content (cameras, video cameras, lighting etc.) • Host workshops on Marketing, Social Media, Photography/Video/Editing Marketing and Social Media
  19. 19. Evolve Project | Brian Pichman 26 Project Management
  20. 20. What Projects Are You Working On?
  21. 21. What If You Are A ”One Man Band” • Keeping yourself on task is important regardless of if it’s a personal project for yourself or you are working on the project solo • Keeping yourself (or others) accountable is crucial to successful project management • Creating a schedule and sticking to it
  22. 22. Definitions • Project • Sequence of tasks that lead toward a singular goal; requires time, people and resources. • Deliverables • Results or the outcomes of parts of the projects (plans, documents, etc.) • Deadlines • Each task and phase of the project has a due date. Deadlines keep a project on task and focused • Scope • Involves determining and documenting a list of specific project goals, deliverables, features, functions, tasks, deadlines, and ultimately costs. In other words, it is what needs to be achieved and the work that must be done to deliver a project • Scope Creep is when during a project new “ideas” or deliverables are suggested
  23. 23. https://medium.com/@nishagashmeer/project-scope-management-111b334a53a4
  24. 24. Resource Determination • Scheduling Phase • Managers decide on • How much time each activities takes • How many people / material required • The order in which these activities need to take place • Assign Resources to the specific activities • Add “Buffer” Time • Document actual hours spent on the project while running – this can help you benchmark for accuracy for future projects • Also useful when you believe one resource can do a task in X amount of time, but all the tasks are 2X amounts of time, you can quickly work to adjust the project timeline/resources
  25. 25. Estimating Time Accurately • Understand Requirements • Business Requirement Analysis – Process in which you interview steak holders document their priorities and estimate based on what they find important • Work Break Down Structures – Hierarchy of how parts of the project are split down into work buckets and how they funnel to the solve of the project • GAP Analysis – Comparing actual performance with potential performance and the needs to get to the final future state. • Drill Down – Writing Down the problem on one side of the page and then its components of the issue to the right of that. Other variations is the funnel where you break the project down in stages to the smallest parts.
  26. 26. Gap Analysis Drill Down Work Break Down Structures
  27. 27. Making Estimates • Once you’ve broken down the project a bit more, estimate the time for each of the tasks and not the project as a whole • List all of the assumptions, exclusions and constraints that are relevant – and note the sources (people/process/things) that you will rely on • This is important when estimates are questioned and risk areas for project delays • People are often over optimistic when giving you timelines, and may underestimate the time needed • Assume that your resources will only be productive for 80 percent of the time. • Build in time for unexpected events such as sickness, supply problems, equipment failure, accidents and emergencies, problem solving, and meetings.
  28. 28. Project Methodologies • Agile • Allows you to break projects down into separate manageable tasks, which can be tackled in short iterations or sprints (hour or two segments) • Agile is much more fluid and collaborative with quick production cycles and lots of feedback and iteration • Waterfall • a hierarchy of sequential tasks that ends with a big product launch – works well when all tasks are predetermined and there isn’t a lot of need of discussion throughout the project • Six Sigma • Is business methodology that aims to improve processes, reduce waste and errors, and increase customer satisfaction throughout an organization. Driven by data and statistical analysis, Six Sigma provides a way to minimize mistakes and maximize value in any business process • You can get certified in this process – highly recommended. Really good toolset to master if working with a team that is more about data and ROI
  29. 29. Not All Projects Obtain The Goal
  30. 30. Project Focuses • For Projects Impacting Patrons or Employees • Put an emphasis on the the entire experience • This can include training, on-boarding, announcement of the project, and so forth • No one likes a surprise – overcommunication to end users or impacted parties is crucial. • Allows you to get in front of issues or the rumor mill. • Central Location For Information • Don’t have some files on OneDrive/Google Drive, others on a shared drive, and others buried in an email thread.
  31. 31. A Good Project Plan • Answers  Project Goals and Outcomes • SMART (Specific, Measurable, Attainable, Relevant, Time Based) • Identify Risks and Potential Problem Areas
  32. 32. Setting Expectations (And Sharing Them) • Clarity of Risk and Expectations avoids disappointment • Example: If the vendor doesn’t mean the deadline by DATE we will be delayed by X many days.
  33. 33. Collaboration Documents – Google Drive
  34. 34. Collaboration Documents - OneDrive
  35. 35. Meeting Tips n Tricks • “Parking Lots” – don’t get stuck in the weeds, schedule a sticky topic between individuals outside of the meeting • Meetings are not for communicating updates (do that in an email) • Meetings are Discuss and Decide • Everyone who leaves a meeting should have action items • If they don’t – then this shouldn’t have been a meeting • Designate a note taker and stick to an agenda • Put these in the same location as all the other project deliverables Says no one ever 
  36. 36. StartUpTool Kit
  37. 37. Starting aStart Up
  38. 38. Team  A strong team should be well educated  Medium  Blinkist
  39. 39. Team  A team should be encouraged and rewarded.You want to build passion for the work they do.  http://kudosnow.com  https://www.growbot.io/ (works withTeams and Slack)  OfficeVibe.Com - Employee Feedback
  40. 40. Eliminate  Not all ideas are good  Run Surveys to find what ideas work / what doesn’t.  https://www.typeform.com/
  41. 41. TakingAction onSurveys  If an idea is bad….scrap it  If a process fails, remove or fix it  If you’re spending money on something that isn’t be used, then stop it.
  42. 42. Schedule Efficiency  Scheduling the correct amount of resources is difficult.  Multiple Hats  Identify the minimum resource for optimum efficiency.  Humanity App (ShiftPlanning)
  43. 43. Calculations  How many patrons do you see a day?  How many people check out materials?  You can pull this through a report  Break out interaction volume by hour for each day.  How long does it take per interaction (average).
  44. 44. Outsourcing  Using outsourced resources to get things done faster / efficiently.  Fiverr  HiByron
  45. 45. Tool Box Communication  Communication is crucial to the success of a start-up (and a library). Being able to provide timely and sortable information, conversations, and embodying team work is important.  Facebook at Work  Excellent internal social network for work use  Price: Free  Slack  My personal favorite  Price: Free and paid plan starts at $6.67 per user/per month  Discounts for education/non-profits/more
  46. 46. Slack Features • Channels and Direct Messages • Allow for Organization of Conversation Threads • Keep Individual & Restricted Group Messages Private
  47. 47. Integrations Galore!
  48. 48. Integrations! • If integrations or plug- ins don’t exist, leverage custom programming to build your own integrations from your work apps. • Open API & Email to Channel Integrations allow for many apps to be connected to Slack.
  49. 49. Collaborate With Outside People • Guests can: • View message history and access files shared in the channel(s) they can access • See and direct message or group message team members who are in the same channel(s)* • See other team members and their profile information
  50. 50. Drop some more knowledge about SLACK. • Things you can do with Slack: • Setup notifications based on departments • Setup alerts according to channel importance • Have patrons email brookrequest@yourlibrary.com email will go to Slack channel to notify staff of need.
  51. 51. Using Slack to Keep Track • Emojis!
  52. 52. Tool Box Email  Having email is usually a costly service. Considering hosting with Google or Office 365.  Google Apps  Gmail and has more products within.  Price: Starts at $5 to $25 per user per month  Office 365  Microsoft products integrate easily, expensive minimum price.  Price: Starts at $4 per user per month without apps, and 12.50 per user per month with the Office Suite included.
  53. 53. Tool Box Email -Apps  Use apps to make emails better!  Google Apps  Boomerang – Schedule Emails / Return Emails / Keep Inbox Clean  Assistant.to– Schedule Meetings with Ease  Calendar.help - AI Schedule
  54. 54. Boomerang
  55. 55. Calendly – Schedule Meetings Based On Your Availability
  56. 56. Tool Box Project Management  Keeping track of ideas, suggestions, projects, timelines, and updates is tiresome. Use some of the apps below to keep things in line.  Asana  Exceptional UI, solid for large teams.  Price: Starts free up to 15 members  Trello  Great for those who like the idea of separated projects and action items for each project.  Price: Starts free and ProVersions  Wunderlist  Good for small teams, fastest among the three, best for individual to do lists  Price: Free and ProVersions
  57. 57. Trello
  58. 58. Kanban is a concept related to lean and just-in-time (JIT) production, where it is used as a scheduling system that tells you what to produce, when to produce it, and how much to produce.
  59. 59. Asana
  60. 60. Tool Box Site Hosting  Host services/servers/apps off site. This could help save money and is easier to scale on demand when needed  Google Cloud  AWS Web Services  BlueHost for websites *  There are some issues with reliability
  61. 61. Cost Saving Factors
  62. 62. Comparisons https://www.cloudorado.com/cloud_server_comparison.jsp
  63. 63. Tool Box Monitoring and Reporting  You will want to ensure uptime of your various services (servers, websites ,etc. )You can receive outage alerts before your users are aware in some cases, and prepare and mitigate an outage because of a better response time.  Pingdom  Pings different websites by checking to see if it is available on the world wide web.  Nagios  For internal checking of services. Open Source and does require some technical know-how to get set up.  Google Analytics  Monitor site activity and traffic flow to and from your website.
  64. 64. Tool Box Patron Interactions  By keeping track of patrons comments/questions/concerns allows us to better serve our community. Have you thought of creating tickets? At the same time, how about tickets for internal staff use?  Freshdesk  Competitor to Zendesk  Price: Free for up to three “agents”  Useresponse  Affordable and used for smaller support teams  Price: Starts at $10 per agent per month  Zendesk  The most common ticketing system of choice.  Price: Starts at $5 per agent per month
  65. 65. Other Resources  Angel.Co – find jobs with start-ups, investor options, etc.  LinkedIn – Leverage your network, share connections, get introductions.  Kickstarter/Indiegogo -> Usually requires having a strong network, substantial money is needed to launch a Kickstarter. It’s usually used to drive pre-orders or test market viability.  Seedinvest,WeFunder, and others offers opportunities for funding or investment options.
  66. 66. Co-Working Spaces  WeWork, and many others offer shared desks, private spaces, open conference rooms, small meeting rooms, food/snacks, etc. for the users.  Through this, interact with other start-ups to share resources, ideas, challenges, and solutions.
  67. 67. Staying On Task • Status Email (or if you REALLY need to, a meeting during tighter timelines) • Shift resources where they are needed such as a critical task needing to be completed • Understanding KPIs (Key Performance Indicators)
  68. 68. Building Dashboards
  69. 69. Hope is NOT a Strategy Hope Means • I hope we can get the website done by the weekend. • I hope our 3D Printer works for the 3D Printing Program A Plan Means • If we have to launch by the weekend, feature A, B, and Z may not be included. • If our printer doesn’t work, we can borrow one from someone. Every project needs a plan. - Every Plan-A needs a Plan-B, with the resources ready if needed. Hoping you will not need a Plan-B is not the same as having a Plan-B
  70. 70. Evolve Project | Brian Pichman 111 Implementing This In Library Space Putting It To Practice • Teach patrons and users the different tools and software that is available and how to use it • Set up Project Management, Employee Management, Survey, and other classes so patrons can learn the skills they need. Tools
  71. 71. Evolve Project | Brian Pichman 112 Always Have Fun
  72. 72. CONTACT ME lets continue the conversation Brian Pichman bpichman@evolveproject.org @BPichman