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Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu
Daily Sunscreen Persuasion Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features/Functionality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Storyboard: Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and texts first thing. 3. Susie gets an email on her BlackBerry/laptop! 4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index. 5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone! 6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail. 7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results. 8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.
Prototype of S3 Sunscreen Reminder Email/Google Form Google Doc with Tracking Results
Results of User Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response breakdown by user: ,[object Object]
Common/Interesting Excuses… weather staying indoors ran out concerned about breakouts pink eye concerned about chemicals
S3 Observation & Analysis ,[object Object],[object Object],[object Object],[object Object]
Improvements for Future Interventions ,[object Object],[object Object],[object Object],[object Object]
Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu

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S3 presentation brian pesin

  • 1. Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu
  • 2.
  • 3.
  • 4. Storyboard: Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and texts first thing. 3. Susie gets an email on her BlackBerry/laptop! 4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index. 5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone! 6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail. 7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results. 8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.
  • 5. Prototype of S3 Sunscreen Reminder Email/Google Form Google Doc with Tracking Results
  • 6.
  • 7. Common/Interesting Excuses… weather staying indoors ran out concerned about breakouts pink eye concerned about chemicals
  • 8.
  • 9.
  • 10. Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu