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Short-run Cost Theory
All inputs have a cost
  Premises must be                  Fixed factors of
  rented or purchased,              production have fixed
  often using a mortgage            costs. In other words, the
  which has to be paid              cost does not vary in the
  back.                             short-term as output
                                    changes.

                                    Variable factors of
          Equipment must also be
                                    production have variable
          rented or purchased. It
                                    costs. In other words, the
          also costs money to
                                    cost changes as output
          maintain the equipment
                                    changes.
          and power to run it.
                                    Which of the factors on
                                    the left are fixed and
                Workers must be     which are variable?
                paid a wage..
Total Costs
The total cost of production at a particular level of output can be
  calculated by working out the total fixed costs and adding the
  total variable cost of production.
    Total Cost = Total Fixed Cost + Total Variable Cost

                            TC=FC+VC

To understand the effect of changing levels of output on the
  productivity of the firm we often look at the average cost per
  unit. This can be calculated by dividing the cost by the number
  of units produced.
   Average Total Cost = Average Fixed Cost + Average Variable Cost

                         ATC=AFC+AVC
Fixed Costs
Costs (£)
                         Fixed costs, such as rent payments,
                            are incurred even if a firm
                TFC
                            produces nothing. As production
                            increases, in the short-run these
                            costs remain the same. Shown on
                            a graph (left) the TFC line is
                            horizontal.
            0
                Output   If we consider a firm which produces
Costs (£)                    only one unit in a period of time,
                             this single unit would bear the full
                             fixed cost. As production
                             increases, the fixed costs are
                             shared amongst more units and
                             the AFC falls rapidly at first,
                 AFC
                             reaching and sustaining a very
                             low level at higher levels of
            0
                Output       output (as shown in the lower left-
                             hand graph).
Variable and Marginal Costs
Output                                             Variable costs include factors such as
                 Average and marginal product
                                                     labour which vary as production levels
                                                     change. However, the change is not
                                                     directly proportional to output.
                                                   As production levels rise, increasing
                                                     marginal returns occur due to the
                                                     division of labour. Eventually,
                                   MP        AP
            0
                                                     diminishing marginal returns occur as
Costs (£)
                                        Workers
                                                     the variable factor of production (e.g.
                 Average and marginal cost           labour) increases in relation to the
                                                     fixed factor (e.g. capital). Therefore,
                                   MC                the average and marginal costs
                                             AVC
                                                     incurred as output levels increase
                                                     falls to begin with, before rising as
                                                     marginal returns diminish.
                                                   The average and marginal cost curves
            0          Q1     Q2
                                        Output       therefore mirror the average and
Average Total Costs
                                                         Adding AFC to AVC to obtain the ATC curve
Remember the rule:
                                         Costs (£)
ATC = AFC + AVC
Thus the ATC curve is the total of the
  AFC and AVC curves.                                                              MC    ATC
                                                                                                 AVC


The ATC curve is U-shaped. At first,
  ATC falls due to two effects;
●
    Falling average fixed costs as
    these are shared between more                                                                AFC
    units                                            0              Q1      Q2
                                                                                        Output
●
    Falling marginal costs due to
    division of labour                                   Note that the MC curve
                                                         intersects the AVC and ATC
●
    The ATC curve begins to rise as                      curves at their lowest points.
    diminishing marginal returns
    outweighs the effects of continued
    falls in AFC.
Summary
                                                             A simplified cost diagram for a firm.
●
    TC = TFC + TVC
                                          Costs (£)
●
    ATC = AFC + AVC
●
    AFC falls as fixed costs are shared                                                   MC
    between more units of output                                                                     ATC


●
    Variable, and therefore marginal,
    costs fall due to increasing
    marginal returns then rise due to
    increasing marginal returns
                                                                                                          AFC
●
    The U-shaped ATC curve is the                     0                   Q1        Q2
    sum of the AFC and AVC curves                                                                Output


                                                          It is usual to show only the ATC
●
    ATC falls due to falling AFC and                      and MC curves when constructing
    AVC, then rises as diminishing                        models of firm's revenues and
    marginal returns 'pulls up' costs                     costs. However, it is important to
    despite continued decreases in                        know how the ATC curve is
    AFC                                                   derived.

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Short run cost theory

  • 2. All inputs have a cost Premises must be Fixed factors of rented or purchased, production have fixed often using a mortgage costs. In other words, the which has to be paid cost does not vary in the back. short-term as output changes. Variable factors of Equipment must also be production have variable rented or purchased. It costs. In other words, the also costs money to cost changes as output maintain the equipment changes. and power to run it. Which of the factors on the left are fixed and Workers must be which are variable? paid a wage..
  • 3. Total Costs The total cost of production at a particular level of output can be calculated by working out the total fixed costs and adding the total variable cost of production. Total Cost = Total Fixed Cost + Total Variable Cost TC=FC+VC To understand the effect of changing levels of output on the productivity of the firm we often look at the average cost per unit. This can be calculated by dividing the cost by the number of units produced. Average Total Cost = Average Fixed Cost + Average Variable Cost ATC=AFC+AVC
  • 4. Fixed Costs Costs (£) Fixed costs, such as rent payments, are incurred even if a firm TFC produces nothing. As production increases, in the short-run these costs remain the same. Shown on a graph (left) the TFC line is horizontal. 0 Output If we consider a firm which produces Costs (£) only one unit in a period of time, this single unit would bear the full fixed cost. As production increases, the fixed costs are shared amongst more units and the AFC falls rapidly at first, AFC reaching and sustaining a very low level at higher levels of 0 Output output (as shown in the lower left- hand graph).
  • 5. Variable and Marginal Costs Output Variable costs include factors such as Average and marginal product labour which vary as production levels change. However, the change is not directly proportional to output. As production levels rise, increasing marginal returns occur due to the division of labour. Eventually, MP AP 0 diminishing marginal returns occur as Costs (£) Workers the variable factor of production (e.g. Average and marginal cost labour) increases in relation to the fixed factor (e.g. capital). Therefore, MC the average and marginal costs AVC incurred as output levels increase falls to begin with, before rising as marginal returns diminish. The average and marginal cost curves 0 Q1 Q2 Output therefore mirror the average and
  • 6. Average Total Costs Adding AFC to AVC to obtain the ATC curve Remember the rule: Costs (£) ATC = AFC + AVC Thus the ATC curve is the total of the AFC and AVC curves. MC ATC AVC The ATC curve is U-shaped. At first, ATC falls due to two effects; ● Falling average fixed costs as these are shared between more AFC units 0 Q1 Q2 Output ● Falling marginal costs due to division of labour Note that the MC curve intersects the AVC and ATC ● The ATC curve begins to rise as curves at their lowest points. diminishing marginal returns outweighs the effects of continued falls in AFC.
  • 7. Summary A simplified cost diagram for a firm. ● TC = TFC + TVC Costs (£) ● ATC = AFC + AVC ● AFC falls as fixed costs are shared MC between more units of output ATC ● Variable, and therefore marginal, costs fall due to increasing marginal returns then rise due to increasing marginal returns AFC ● The U-shaped ATC curve is the 0 Q1 Q2 sum of the AFC and AVC curves Output It is usual to show only the ATC ● ATC falls due to falling AFC and and MC curves when constructing AVC, then rises as diminishing models of firm's revenues and marginal returns 'pulls up' costs costs. However, it is important to despite continued decreases in know how the ATC curve is AFC derived.