1. Enrich Media
Presents
Tennis Passport NYC
A Creative Platform
For Putting Your Tennis Club Center Stage

2. Enrich Marketing introduced

3. Enrich Media
is a company
built on a simple
idea

4. We live in a digital world....

5. Our approach to digital marketing

6. Multiple-media tactics that lead toward
one outcome: marketing that drives
loyalty and purchase
Paid Media
Engagement
with your brand
Earned Media Ongoing
sustained
Owned Media
relationship

7. We explored 3 areas:
1. Your Business Objective
2. Consumer mindset
3. Consumer online behavior
• what are they searching for
• what are they experiencing
• how does the competition stack-up
What we found

9. Fanatic Tennis Junky, knows more than the
basic detail, seeking something
special
Grooved Tennis Patrons that have a fair
understanding and familiarity
Consumer Seeking clear and direct answers
Very inexperienced and
impressionable
Reaction and experience in mind

10. Enrich Primary Research
Online Behavior:
Search

11. Enrich
What is your audience searching for?
Tennis lessons
Tennis Leagues
Tennis adults
Indoor Tennis
kids tennis The top 20 Tennis Club-relevant search terms drive
Tennis lesson Queens
Tennis lessons nyc
Tennis passport will appear in search results
for the top 10 search terms After school
Tennis Camp
Tennis clinics Tennis clubs
Clay courts

12. Enrich
What is your audience searching for?
The top 20 Tennis Club-relevant search terms drive
1,000,000

13. Enrich
Easy Club navigation with
flash created slide. Linking each
club profile to its official homepage
Personalized club
descriptions and programs
-Pro shop
-Gyms
- Surface

14. Through our Passport we drive quality traffic to your
Beautiful
Product Driven
Information

15. velocidi / Strategic Creative Platform in Digital / Dolby
Search: an unprecedented opportunity

16. Tennis Passport collective marketing will improve
overall search visibility and positioning for targeted
search terms and display ads
Reduce wasteful spending by clubs
competing for the best search positions
with little targeting of the audience.
Google and Bing increases revenue as
tennis clubs compete for top ad space

18. Through our keyword research we determined the average cost-per-click
for Search ads and display ads is $2.30 and the cost of actual conversions were a lot higher. If a
web surfer clicks on an ad there is no guarantee that the tennis club will be relevant to their
geographic location. Our network of affiliated tennis clubs reduces the cost of conversions as these
potential customers choose the clubs that actually best suit them, we call this market ranging.

19. Enrich

20. Enrich
Our Digital Marketing Strategy
Digital Display Marketing
Social Media
Search Engine Marketing

21. Enrich
Our Digital Marketing Strategy
Digital Display Marketing
Social Media
Search Engine Marketing
Digital Marketing + Traditional Marketing = Unified Marketing
The metrics for traditional marketing have to do with the size of the audience to whom the ad was shown. It is
usually impossible to draw a“straight line” between investment and return on investment. Digital Marketing
metrics-display, search, social etc all have to do with actions that users take-like clicking an ad or typing in a
search. Our goal is to offer digital solutions to compliment your existing marketing

22. Measurement

23. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing

24. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing

25. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
•Finding and engaging the audience
•Locating and driving online traffic to
your website

26. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
•Finding and engaging the audience •Stay ahead the competition
•Locating and driving online traffic to •Harness the search opportunity
your website

27. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
Our unified platform and tactics solve for your challenges by:
•Finding and engaging the audience •Stay ahead the competition
•Locating and driving online traffic to •Harness the search opportunity
your website

28. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs