The document lists 10 seductive energy nudges as part of the Seduction Project by Hivos, a Dutch organization. The nudges include pre-paying for electricity, making turning off lights fun by shooting them with a light gun, and showing lifetime energy costs on price tags of appliances. Other nudges involve displaying a virtual garden that grows with energy savings, guiding people to take stairs with stickers, urban gardening in unused city space, and promoting slow driving. The list also includes comparing energy bills to averages, solving problems of driving electric and parking for free, and making sustainable bars attractive.

1. TOP 10
SEDUCTIVE ENERGY NUDGES
AS PART OF THE SEDUCTION PROJECT.
BY HIVOS.
WWW.SEDUCTIONPROJECT.NL

2. 1.
PRE-PAY FOR YOUR ELEKTRICITY
RORY SUTHERLAND - VICE-CHAIRMAN OGILVY UK
Watch Ror y’s
video message on
the power of seduction.
www.youtube.com/watch?v=C34N9MnPeeM

3. 2.
MAKE IT FUN TO TURN OF
LIGHTS BY SHOOTING THEM.
THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB
Watch video’s,
playtests, proto-
types and sketches
mashlab.hku.nl

4. 3.
SHOW LIFETIME-ENERGYCOSTS
ON PRICETAGS.
WASHING MACHINE EXPERIMENT - SEDUCTION PROJECT, BY HIVOS
www.seductionproject.nl

5. 4.
DISPLAY A VIRTUAL GARDEN
IN HOUSEHOLDS THAT BLOSSOMS
WHEN THEY SAVE ENERGY.
VIRTUAL GARDEN - DEVELOPED FOR HIVOS BY HKU MASHLAB
mashlab.hku.nl

6. 5.
MAKE STAIRS THE DEFAULT
CHOICE BY GUIDING PEOPLE
WITH SIMPLE STICKERS.
TAPE VS. LIFT - SEDUCTION PROJECT, BY HIVOS
Watch our
exper iment
www.hivos.nl/seductionproject/Trap-erin-laat-de-lift

7. 6.
URBAN GARDENING:
GROW YOUR OWN FOOD
IN UNUSED CITY SPACE.
BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS

8. 7.
MAKE IT A COOL THING
TO DRIVE SLOWLY:
“REAL GANGSTERS DON’T HURRY”.
CLUB VAN 90 - MATTHIJS LIEVAART
Make it visible and
sharable: order the
bumper sticker here
www.clubvan90.org

9. 8.
INCLUDE A COMPARISON
WITH AVERAGE AND SIMILAR
HOUSEHOLDS ON ENERGYBILLS.
BEHAVIORAL INSIGHTS TEAM - BRITISH GOVERNMENT
Cameron is
a nudge fan
www.cabinetoffice.gov.uk/resource-library/behaviour-change-and-energy-use

10. 9.
SOLVE TWO PROBLEMS
AT ONCE: DRIVE ELECTRIC.
PARK FOR FREE.
INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO
And have a
par ty at the
charging spot
www.plugnparty.nl

11. 10.
MAKE YOUR BAR SUSTAINABLE,
GET A YOUNG AND PRETTY CROWD.
METTE & IKENNA - STRAWBERRY EARTH
“Don’t just
be green,
be awesome”
www.strawberryearth.com

12. WWW.SEDUCTIONPROJECT.NL