Developing a brand concept, new business model and coherent marketing strategy can be a daunting experience that takes time, thought and precision. But when an unprecedented global pandemic strikes, throwing ideas and plans into oblivion, how do you react from a strategic business perspective? Richard Ardis, MD at CCM Group, discusses how innovation, passion and customer insight are the real driving forces behind the success of a business strategy. Learn how Richard and his dedicated team built a fully functioning brand, strategy, product range and e-commerce platform in less than three weeks time as he (truthfully) delves into the art of brand conception and business strategy in unprecedented times. What exactly is covered? Building a business model during a total business and supplier shutdown. Evolving a brand through direct consumer interaction. Working without any digital capabilities. Fighting the good fight, in a slightly distrustful, mercenary marketplace. Predicting the unpredictable - what exactly does the future look like?

2. THE SET UP

9. THE IDEA

12. THE ACCIDENT

19. BUILDING A TEAM

23. BUILDING AWARENESS

30. THE CUSTOMERS

37. THE TIMING

43. WHAT ARE THE
SHAREABLE LESSONS?

45. AND… WHAT DOES
THE FUTURE
LOOK LIKE?