Author: Ann Stanley (Founder & Managing Director - Anicca Digital) The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets. In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns. After this session, you'll be able to: - Find new customers through niche audience identification, audience amplification & filtration - Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals - Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences - Use video and images to create lower cost awareness campaigns

1. May2020
Getting the most out of your
audiences for sequential and
remarketing campaigns
Ann Stanley
(Founder & Managing Director)

2. A bit about me

3. Contents
1. Fundamentals of creating audiences
• Paid search and display
• Paid social
• Creating your own audiences and remarketing strategies
2. Advanced Audience strategies
• Audience Niches
• Audience Amplification
• Audience Reduction
• Audience Retention and Renewal
• Audience Filtration (within Channel and Cross-channel)
• Audience Priming and Cross-channel Strategies
3. Use of video campaigns
4. Case study
5. Insights

4. Fundamentals of
creating audiences

5. Paid Search &
Display

6. Creating audiences for search and display
Automatically
generated
User-based
(interest,
behavior &
demographic)
Web or App
visitors (based
on pixel and/or
Analytics)
Uploaded lists
Similar Audiences (or Lookalike audiences)
Other channels
& Linked
properties
e.g. YouTube
Audiences
automatically
created by platform
e.g. all visitors,
converters or
purchasers
Audiences based on
user data or actions
on other sites. Can
be data added by
user or inferred – see
next slide
Combinations of tagged
web-pages, Product
pages visited (for
dynamic remarketing) or
Google Analytics lists
(combinations of metrics
& dimensions)
Customer
match/Custom
audiences - based
on uploaded lists
(restrictions apply)
Traffic from other
channels (identified
via UTM codes or
vanity URL, or liked
properties like
YouTube viewers
Audiences who are “similar to” those in specific audiences e.g. uploaded list of clients, or
converters based on web visits to a thank you page (Microsoft Ads are gradually introducing this)

7. User-based audiences
Demographic
Targeting for age,
gender, parental
status & income.
(and other life events)
Affinity
Audiences
People who have
shown an affinity for
your product or
service in their internet
behavior
In-market
audience
People who are
already actively
shopping or searching
for a product or
service
Remarketing
Visitors who have been
active on your site (based on
combinations of tagged
pages) or from your uploaded
lists (Customer Match)
Custom-Intent
Define your own display
audience from
keywords, URLs and
apps related to relevant
products and services

8. Business and Industry targeting
Chemicals Industry Agrochemicals
Cleaning Agents
Coatings & Adhesives
Dyes & Pigments
Plastics & Polymers
Construction &
Maintenance
Building Materials & Supplies
Civil Engineering
Construction Consulting &
Contracting
Urban & Regional Planning
Energy & Utilities Electricity
Nuclear Energy
Oil & Gas
Renewable & Alternative
Energy
Waste Management
Water Supply & Treatment
Hospitality Industry Event Planning
Food Service
Industrial Materials &
Equipment
Fluid Handling
Generators
Heavy Machinery
Industrial Handling &
Processing Equipment
Industrial Measurement &
Control Equipment
Work Safety Protective Gear
Manufacturing Factory Automation
Metals & Mining Precious Metals
Pharmaceuticals & Biotech Pharmaceuticals & Biotech
Printing & Publishing Document & Printing
Services
Advertising & Marketing Brand Management
Marketing
Promotional Products &
Corporate Gifts
Public Relations
Sales
Telemarketing
Aerospace & Defence Defence Industry
Space Technology
Agriculture & Forestry Agricultural Equipment
Aquaculture
Crops & Seed
Farms & Ranches
Food Production
Forestry
Horticulture
Livestock
Business Finance Commercial Lending
Investment Banking
Risk Management
Venture Capital
Business Operations Business Plans & Presentations
Human Resources
Management
Business Services Consulting
Corporate Events
E-commerce Services
Fire & Security Services
Knowledge Management
Office Services
Outsourcing
Physical Asset Management
Quality Control & Tracking
Signage
Writing & Editing Services
Professional & Trade
Associations
Professional & Trade
Associations
Retail Trade Retail Equipment &
Technology
Shipping & Logistics Aviation Industry
Commercial Distribution
Freight Transport
Import & Export
Maritime Transport
Moving & Relocation
Packaging
Parking
Post & Package Delivery
Rail Freight
Self Storage
Urban Public Transport
Warehousing
Small Business Business Formation
Home Office
MLM & Business
Opportunities
Textiles & Nonwovens Textiles & Nonwovens

9. Paid social

10. Traditional view of which social platforms should be used
for different business outcomes
Sector Objective Facebook Instagram Twitter LinkedIn
Business to
Consumer
(B2C)
Communicate with existing fans Organic or
Paid
Organic or
Paid
Organic or
Paid
n/a
Awareness and visibility to new
users
Paid Paid Paid
Generate leads or sales Paid Paid n/a
Business to
Business
(B2B)
Communicate with existing fans Organic or
Paid
n/a? Organic or
Paid
Organic
or Paid
Awareness and visibility to new
users
Paid Paid Paid
Generate leads or sales Paid n/a Paid

11. Choosing the right platform(s)
When thinking about what platform
you are going to use, there are a few
initial questions to think about;
1. Who do you want to target?
2. Should this be work or lifestyle
focused?
3. What is the response/action we
want to the campaign?
4. Which platforms can you afford?
Targeting
Attribute
Age ✅ ✅ ✅ ✅ ✅ ✅
Gender ✅ ✅ ✅ ✅ ✅ ✅
Relationship status ✅ ✅ ✅
Household income ✅ ✅
Location ✅ ✅ ✅ ✅ ✅ ✅
Language ✅ ✅ ✅ ✅ ✅ ✅
Job Title ✅ ✅ ✅
Seniority ✅
Education ✅ ✅ ✅ ✅
Place of work ✅ ✅ ✅
Professional skills ✅
Company size ✅
Interests ✅ ✅ ✅ ✅ ✅ ✅
Interests in brands ✅ ✅ ✅ ✅
Behaviours ✅ ✅ ✅ ✅
Device behaviour ✅ ✅ ✅ ✅ ✅
Keywords ✅ ✅ ✅
Life Stage ✅ ✅

12. Targeting on LinkedIn
Job Experience
• Job function
• Job seniority
• Job title
• Skills
• Years of
experience
Education
• Degrees
• Fields of study
• Member schools
Demographics
• Age
• Gender
• Location
Company
• Company name
• Company size
• Company industry
• Company
connections
• Company followers
• Company staff
growth (new)
Interests
• Member interests
• Member groups
• Members traits
(new)

13. Targeting on Facebook
Demographic
Facebook has a
variety of
demographic
information such
as age, location,
relationship status
and job title etc.
Behavioral
Facebook also
allows us to target
based on people’s
behavioral traits
including things like
propensity for
online shopping.
Interest
We can also target
people based on
online behavior and
what users have
engaged with or
expressed interest in
previously.

14. Targeting on Twitter
Demographic
Demographics,
such as age,
gender, and
location and
device usage
information
Audience Features
Behaviours, including business
habits, lifestyle choices & travel.
Follower lookalikes, such as fans
of other Twitter users
Conversation topics, Keywords
Movies and TV shows

15. Targeting on Pinterest
Demographic
Demographics,
such as age,
gender, and
location and
device usage
information
Audience Interests
Interests such as home
décor, fashion, travel,
weddings etc. all of
which then have sub
interests to allow you
get more niche and
targeted to find exactly
what you want
Key Words
Exact match, broad
match and phrase
match keywords can all
be used as well as
negative phrase and
negative exact to take
out any specifically
unwanted keywords

16. Targeting on Snapchat
Demographic
Snapchat has the
basic targeting of
age, gender and
location as well as
some advanced
demographics
from Experian and
Datalogix
Lifestyle
Predefined
lifestyle-related
targeting, for
example:
Coffee Lovers
Movie Fans
Beer Drinkers
Connections
Connection-related
targeting, for
example:
iOS
Android
Connection Type
(Wi-Fi Cell) Carrier

17. Creating your own audiences
and remarketing strategies

18. Methods to create your own audience
In addition to creating a new audiences, you can also create
your own audience, using one of the following techniques:
• Previous visitors to your website, tagged using a platform
specific tag or pixel. This is part of a remarketing or
retargeting strategy
• Uploaded contact details, using email address, other
personal data, (such as address and phone number), or
account/company details; via a CSV file – called customer
match in Google
• Activity on the platform – based on behaviour, which is often
used for sequential advertising (not yet available on LinkedIn)
• Once an audience is created, the platforms offer the ability
to create a Lookalike audience of similar users

19. Website retargeting
People visit your website from
all different traffic sources
Google Ads, Email, Direct,
Social Media etc.
By having our tracking on the website
we can track their behaviour and
make remarketing audience lists
based on things such as non
converters, what pages they visit,
what searches they make etc.
Now we know more about their online
behaviour on your website we can
serve them more tailored ad
experiences. For example ads that
feature the specific venues they have
previously viewed.
We can also create more exclusion lists
to make sure we are excluding people
who have already converted.

20. Dynamic product remarketing
User visits your website
and browses various
products and might even
add them to basket but
leaves without making a
purchase
The pixel or tag
captures all these
product views or
basket
abandonments
and a data layer
on the page
captures all of the
product details
This user is now
available to
retarget in the
different channels
like Facebook,
Instagram and
Google using
your product
catalogue
The user will
feature the
specific products
that the user was
previously looking
at or considering
purchasing

21. Your own audiences by platform
Targeting Facebook Instagram Messenger Twitter LinkedIn Google Ads Microsoft Ads
Businesses
Yes
Some
times Yes Yes Yes Yes Yes
Consumers Yes Yes Yes Yes No Yes Yes
Retargeting –
website pixel
Custom audiences
Tailored
audiences
Matched
audiences
Remarketing
in display or
search ads
Remarketing
in display or
search ads
Retargeting –
uploaded lists
Customer
match
(limitations
apply)
Custom
match via
DMP
integration
Lookalike
audiences
Lookalike audiences
Expand reach
with Similar
users
“Enable
Audience
Expansion”
Similar
audiences
Similar
audiences
(still rolling out)
Minimum
audience size
20 100 300 1000 (RLSA) 300

22. Useful audiences for lead generation
Audiences based on:
• Converters – uploaded customers or visitors to thank you pages
• Non-converters (started for but did not complete)
• New vs returning users
• Page views – including category or product/service page views,
triggered by
• at url or subdirectory level
• on-page level (using on-page mark-up)
• Time and past behaviours
• Website engagement metrics

23. Audiences based on:
• Converters – uploaded customers or visitors to thank you pages
• Non-converters or cart abandoners
• New vs returning users
• Page views – including category or product page views, triggered by
• at url or subdirectory level
• on-page level (using on-page mark-up)
• Sales value over specific periods
• Time and past behaviours
• Website engagement metrics
• Showcase ads views (Google ads)
Useful audiences for ecommerce marketing

24. • Audiences based on content views:
• Blogs
• Product guides
• On-site video views
• Downloads of other content
• Use Analytics events tracking to set up audiences
based on:
• Scroll tracking
• Watching videos
• Download assets/guides
Audiences based on events and content views

25. Advanced Audience strategies

26. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley
Audiences Niches
Techniques to find individuals with
very specific job titles, interests and skills

27. Finding niche audiences in LinkedIn
• Finding niche B2B audience can be done very
effectively within LinkedIn
• Combine job titles with skills or experience to
take a very broad title and find someone with
with a specific skill set
• Or use specific company sizes with job titles or
skills to find people doing specific jobs in
companies that are a similar sizes to your clients
• Both of these could be layered with industry for
you to be able to target specific industries with
bespoke creative messaging in your ads
• You can also use negative audiences to exclude
your existing clients or unwanted industries

28. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley anicca.co.uk
Identifying B2B audiences and niche audiences
Niche B2B audiences
Use of very specific user-characteristics (skills,
years experience, seniority, group
membership and interests); in combination
with industry and company details to find
highly relevant users. Plus use of lots of
negatives – e.g. existing client companies
and irrelevant industries
General B2B audiences
Facebook can target by location,
job title, demographics, industries
and interests
LinkedIn targeting including
location, plus more options on job
title, company size and sector

29. Example audiences in Facebook and LinkedIn
• Audience in Facebook is based on Industry and job
title and results in an audience of 27k
• Targeting in LinkedIn uses industries, users’ skills and
company size, and results in an audience of 320k
• LinkedIn profiles are more likely to be up to date
and reflect roles within a job
Facebook audience
LinkedIn audience

30. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley
Audience
Amplification
Use of "next-generation" Lookalikes and Similar
audiences to create a larger target
audience from a smaller seed list

31. Audience amplification (advanced Lookalikes)
• This is the creation of Lookalikes or Similar audiences,
which are available across most ad platforms
• However you can go beyond Lookalikes for just
website visitor or converters (based on visits to the
thank you page)
• Facebook allows you to make much more specific
Lookalike groups
• Create your audiences using:
• Value of purchases
• Conversion frequency
• Time spent on site
• % of video watched
• Groups of specific web pages
• Then create Lookalikes of these audiences that have
carried out the more specific actions you want

32. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley
Audience
Reduction
Use of negative audiences to focus budget on a
more targeted group

33. Including new customers and excluding existing or known
audiences
Include Exclude
We identify social media users based on a
variety of suitable demographic, behavioural
or interest attributes available in the platform
At the same time we also exclude matched existing customer
databases of email addresses and also people who are already
visiting your website. You can also exclude company names.
What we are then left with is a prospecting audience of new
customers that we can drive to the website and hopefully we aren’t
using our prospecting ad budget to speak to existing customers.

34. Audience reduction
• You can reduce the audience, so you don’t waste
money prospecting to people you already know
• For example, if someone has converted in the last 14
days, are they likely to convert again? If not build a list
and exclude previous purchasers
• If you have 1,000’s of customers that you can reach by
email or other channels, then do not use your paid ads
to reach existing clients? If not build a list and exclude
them
• If you want to keep your prospecting campaigns purely
focused on new visitors, then your remarketing should
be in a separate campaign (or even channel). You
should build a list of all site visitors and exclude them
• You can also use the data gathered from your
campaign to exclude the poorest performing segments

35. Using data from your LinkedIn campaign to improve targeting

36. Audience
Retention & Renewal
For targeting utilities, insurance and
other businesses with a fixed contract

37. Retention and renewal strategies e.g. at the end of a
contract
• Ideal for utilities, insurance and other businesses with a fixed
contract
• Approximately 1-month prior to renewal, the contact details of
these users should be loaded into the platforms as a custom or
matched audience
• This will allow current customers to see ads reminding them of the
benefits of renewing rather than defecting to a competitor
• Minimum audience size is 300 in LinkedIn, so you will need approx.
1000 customer records to get a match
• Minimum audience is <100 in Facebook – the cost per landing page
view will also be 10-30% of the cost of LinkedIn

38. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley
Audience Filtration
(within channel and
cross-channel)
Use of two-step campaigns to find the most engaged
and interested individuals

39. Audience filtration
• If your audience is very broad and generic, then
you will want some mechanism of gauging the
most relevant prospects from that audience
• To do this, we can serve a relatively broad
campaign (i.e. a broadcast and awareness
piece), using campaigns with an awareness or
video views as your objective
• We can then make audiences from those, that
show engagement such as:
• % of video watched audiences
• Previously engaged with ads or content
• We then use these audiences in our traffic and
conversion campaigns; as we know they
potentially have a higher propensity to act,
based on their positive engagement with other
content

40. Using 2-step campaign –
Engagement / video campaigns followed by Conversion campaigns
Visit website to download content –
tagged with multiple pixels
from other channels
Watch video or engage with
content on the platform
Completes form on
Lead generation ads
Complete sale or form on the site, or other
action e.g. call or drive user to store
Step 1 -
Engagement or Video Campaign
Step 2 -
Conversion Campaign

41. LinkedIn linkedin.com/in/annstanley/ Twitter @AnnStanley
Audience Priming
Using cheaper or broadcast channels
to drive users to your site,
so you can retarget them when they are ready to buy

42. Audience priming using paid social or display advertising
as the source (aka “Honeypots”)
• This could be used if your key search terms
have a lot of competition and are very
expensive (and you know that you might not
convert people on the first visit)
• Drive traffic to (Honeypot) content on your site,
from low-cost channels, such as Facebook,
Instagram, Pinterest, display ads
• Use this traffic and content views to build RLSA
lists for Google Ads
• This way, users come in from potentially
cheaper sources, allowing them to do their
learning/evaluation on your site more cost
effectively
• Then when they are back in market to buy,
they are likely to use platforms such as search;
so, you can bid knowing that they have
already had some interaction with your brand
Identify channels that have
cheaper CPC’s to drive
cost effective volume of
traffic to you site.
Create retargeting/remarketing
lists to target in other more
expensive but higher converting
channels
Build your lists based on
specific content or product
pages or actions to segment
your retargeting audiences

43. Cross-channel remarketing strategies
• Audiences in search ads based on video views on YouTube
• Use of cross-channel remarketing e.g. target audience from Facebook
traffic ads, then use RLSA with Analytics audiences, based on utm codes
• Audiences based on vanity pages (with specific url) used in offline
marketing e.g. radio, TV or out-of-home ads
• Facebook custom audience based on an uploaded lists; have less
restrictions e.g. you only requires name and address, and a minimum
audience of 30:
• Use existing customers lists from other channels e.g. Amazon
• Use clients that are about to renew their contract (for retention strategies)
• Use for lapsed or dormant customers (for win-back strategies)

44. Anicca’s Integrated (Multi-phased) Approach
AwarenessAwareness ConsiderationConsideration ConversionConversion
Digital TV would drive searches which
could direct to either product landing
pages or content pages depending on
search via paid ads or organic search
results. Other awareness channels such
as display, YouTube and paid social
can direct users into product category
or product landing pages.
PR, organic social and email can all
be traffic drivers for new blog content
and articles to drive readership and
engagement with brand content.
Content Pages
Product Pages
We can use the traffic from these
pages to create audience pools that
we can retarget with more direct
response focused ads designed to
encourage lead generation,
redemption of offers and promotions.

45. Use of video campaigns

46. Video View Campaigns on LinkedIn, Facebook & YouTube
LinkedIn
• Allows very granular targeting for B2B audiences
• Cost per views at <10p, cost per completed view <40p (depends on proportion that watched the video)
• Can be combined with web clicks/traffic ads or lead generation (forms)
Facebook
• Can pay on a Thruplay (more than 15 seconds or completion) – typically <5p
• Cost per completed view 40p to £1
• You can create a new audience based on different percentage viewed, which can then be used for a
sequential conversion campaigns
YouTube (TrueView In-stream ads)
• TrueView play before or during another video from a YouTube partner. After five seconds they can keep
watching or skip it
• You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or
clicks on a card or other elements of your in-stream creative (cost per view <5p) - however CPC will be
high
• Can be linked with other Google Ads campaigns for remarketing purposes

47. LinkedIn Video Views UK £20/day @<15p per view

48. LinkedIn – example results for B2B Video View campaigns
Software (Mar-May 20) Data Services (May 18 - Apr 19)
Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 1 Campaign 2 Campaign 3
Impressions 3881 7031 3987 5281 19845 19536 8023
Reach 3432 5067 3541 3926 n/a n/a n/a
Clicks 19 31 38 41 79 39 25
Click Through Rate 0.5% 0.4% 1.0% 0.8% 0.40% 0.20% 0.31%
Average CPM £25.86 £10.25 £19.83 £13.16 £12.05 £12.80 £17.45
Average CPC £5.28 £2.33 £2.08 £1.69 £3.03 £6.41 £5.60
Video Plays 2309 3643 2148 2579 12025 10561 4662
Video Views 1579 2329 1620 1495 4812 3390 1767
Video View Rate 40.7% 33.1% 40.6% 28.3% 24.25% 17.35% 22.02%
Cost per view £0.06 £0.03 £0.05 £0.05 £0.05 £0.07 £0.08
Video Views at 25% 457 557 458 360 230 361 163
Video Views at 50% 277 323 259 193 136 206 97
Video Views at 75% 190 186 162 129 99 145 70
Video Completions 145 118 117 78 90 111 61
Video Completion Rate 9.2% 5.1% 7.2% 5.2% 1.87% 3.27% 3.45%
Cost per video completion £0.40 £0.14 £0.18 £0.20 £2.66 £2.25 £2.30

49. Facebook - example Video Views campaign (industrial
safety products) Sept – Dec 2019
Campaign 1 Campaign 2 Campaign 3
Impressions 13416 88738 126536
Reach 5601 21614 41512
Link clicks 13 105 203
CTR 0.1% 0.1% 0.2%
Video plays 12529 70577 120538
ThruPlays 797 5181 9097
Cost per ThruPlay (GBP) £0.04 £0.04 £0.04
Video plays at 25% 251 1137 2980
Video plays at 50% 126 433 1440
Video plays at 75% 99 259 1033
Video plays at 95% 85 215 879
Video plays at 100% 78 200 816
Cost per 100% view £0.45 £1.05 £0.43

50. Case study

51. A10 Marketing Framework
https://anicca.co.uk/a10-marketing-framework/

52. Overview of ad platforms and ad objectives in the test
Ad Objective &
Campaign
Facebook Instagram Messenger Twitter LinkedIn Quora
Landing Page views Job Titles,
Interests
Job Titles,
Interests
Not targeted
Clicks Job Titles,
Interests
Not targeted Job Titles,
Interests
Interests Topics
Conversions Paused Job Titles,
Interests
Males
Paused Job title and
skills
Lookalike (based on converters)
Automatic Placement
Lead generation Job Titles, Interests
Automatic Placement
N/A Job title and
skills
N/A
Lookalike (based on converters)
Automatic Placement
Message ads N/A Job title and
skills
N/A
Spotlight ads Job title and
skills

53. Results by platform and ad objectives
(Conversions x Cost per Conversion)
Landing Page views Facebook Instagram Messenger Twitter LinkedIn Quora
Landing Page views 0 x £19.36 0 x £4.65
Clicks 4 x £6.49 0 x £0 2 x £11.04 1 x £12.24
Conversions
Job title
& interests 3 x £10.18 92 x £2.83 0 x £0.27 1 x £50.50
Lookalike 11 x £2.92 16 x £3.25 0 x £0.06
Lead generation
Job title & interests 12 x £3.92 4 x £3.66 2 x £41.16
Lookalike 9 x £3.24 1 x £7.21
Message ads 4 x £17.50
Spotlight ads 1 x £41.10

54. A10 Facebook/Instagram campaigns (March 2019 to May 2020)
£0.00
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
0
10
20
30
40
50
60
A10 Downloads Cost per action type A10 converter
• Cost per download varies significantly from day to day (avg = £2.80)
• Cost per download is £2.20 since 1st April, and £2.93 for the 12
months before
• Instagram generated the most conversions (745) at a cost of £2.73
• Males generated the most conversion (771) at £2.66

55. Key takeaways

56. • Facebook can be used to target B2B audiences, but also test Instagram
• LinkedIn offers more granular targeting options for finding your niche B2B audiences
(around individuals and the companies they work for) – e.g. try using “skills” instead of
job description
• If you have a limited budget focus on using “lead generation ads” or “conversion ads”
• Find new customers through niche audience identification, audience amplification
and filtration
• Use sequential or remarketing campaigns – the first campaign to identify interested or
engaged audiences, followed by a conversion campaign
• Sequence cross-channel campaigns to prime your audiences and focus paid search
campaigns on most interested individuals
• Use Video View ads to create lower cost awareness campaigns - followed by
remarketing to audiences based on % of video viewed (available in Facebook or
YouTube/Google Ads)
Key takeaways

57. Further resources and freebies

58. Offers
https://academy.anicca.co.uk https://anicca.co.uk

59. Next Webinar (Friday 5th June 9:00) –
Digital Marketing Tasks You Can Do In Your Pyjamas
• Ann Stanley, founder and MD of Anicca, will present
our first seminar in June
• Ann Stanley will be providing some great tips on
marketing your business while your stuck working from
home; including advice on maintaining (or even
increasing) your marketing activities even when you
don't have a marketing budget to spend.
• Topics include:
• Reasons to maintain or increase your marketing
• Communicating with customers as circumstances change
• Activities you can do if you have no marketing budget but
time on your hands
• What activities you should invest in if you have marketing
budget?
• Other activities that you can do now
https://anicca.co.uk/webinars-videos/

60. Thank you
Ann Stanley
ann@anicca.co.uk
+44 7930384443