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The Elements of User Experience                                                                                                                           Jesse James Garrett
                                                                                                                                                                   jjg@jjg.net
A basic duality: The Web was originally conceived as a hypertextual information space;                                                                             30 March 2000
but the development of increasingly sophisticated front- and back-end technologies has
fostered its use as a remote software interface. This dual nature has led to much confusion,
as user experience practitioners have attempted to adapt their terminology to cases beyond
the scope of its original application. The goal of this document is to define some of these
terms within their appropriate contexts, and to clarify the underlying relationships among
these various elements.



Web as software interface                             Concrete                                                   Completion                         Web as hypertext system

                                                                                                                                   Visual Design: visual treatment of text,
Visual Design: graphic treatment of interface
elements (the "look" in "look-and-feel")                                   Visual Design                                           graphic page elements and navigational
                                                                                                                                   components

Interface Design: as in traditional HCI:                                                                                           Navigation Design: design of interface
design of interface elements to facilitate                                                                                         elements to facilitate the user's movement
user interaction with functionality
                                                                       Interface Design Navigation Design                          through the information architecture
Information Design: in the Tuftean sense:
designing the presentation of information                            Information Design                                            Information Design: in the Tuftean sense:
                                                                                                                                   designing the presentation of information
to facilitate understanding                                                                                                        to facilitate understanding

Interaction Design: development of                                     Interaction Information                                     Information Architecture: structural design




                                                                                                                       time
application flows to facilitate user tasks,
defining how the user interacts with
                                                                       Design     Architecture                                     of the information space to facilitate
                                                                                                                                   intuitive access to content
site functionality

Functional Specifications: "feature set":
detailed descriptions of functionality the site
                                                                      Functional      Content                                      Content Requirements: definition of
                                                                                                                                   content elements required in the site
must include in order to meet user needs                          Specifications Requirements                                      in order to meet user needs

User Needs: externally derived goals                                                                                               User Needs: externally derived goals
for the site; identified through user research,
ethno/techno/psychographics, etc.                                              User Needs                                          for the site; identified through user research,
                                                                                                                                   ethno/techno/psychographics, etc.
Site Objectives: business, creative, or other
internally derived goals for the site                                    Site Objectives                                           Site Objectives: business, creative, or other
                                                                                                                                   internally derived goals for the site
task-oriented                                          Abstract                                                  Conception                               information-oriented

          This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)
          that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a
          user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.
© 2000 Jesse James Garrett                                                                                                                                         http://www.jjg.net/ia/



                                                                                                                                                                                            7
What is information architecture?




                   http://www.library.nd.edu/daiad/morgan/musings/rosenfeld-wodtke/index.shtml


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adaptive path   the nine pillars of successful web teams




                       http://www.adaptivepath.com/publications/essays/archives/000242.php


                                                                                             17
adaptive path   the nine pillars of successful web teams




                                           Strategy

                       http://www.adaptivepath.com/publications/essays/archives/000242.php


                                                                                             18
adaptive path   the nine pillars of successful web teams




                                                                                        /




                       http://www.adaptivepath.com/publications/essays/archives/000242.php


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IAI in Japanese | IA




                       http://iainstitute.org/ja/translations/000305.html


                                                                            23
IAI in Japanese | IA




                                     Big IA

                                  Little IA



                       http://iainstitute.org/ja/translations/000305.html


                                                                            24
IAI in Japanese | IA




                                     Big IA




                       http://iainstitute.org/ja/translations/000305.html


                                                                            25
IAI in Japanese | IA




                                  Little IA




                       http://iainstitute.org/ja/translations/000305.html


                                                                            26
[BEEP]: T-model: Big IA is now UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              27
[BEEP]: T-model: Big IA is now UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              28
[BEEP]: T-model: Big IA is now UX




                     Related                                           Fields




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              29
[BEEP]: T-model: Big IA is now UX




                                                    IA



                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              30
[BEEP]: T-model: Big IA is now UX




                     Related                                           Fields


                                                    IA



                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              31
[BEEP]: T-model: Big IA is now UX




                                                 UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              32
[BEEP]: T-model: Big IA is now UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              33
[BEEP]: T-model: Big IA is now UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              34
[BEEP]: T-model: Big IA is now UX




                                            UX




                     http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html


                                                                                              35
Web Design Skills: Your Take : D. Keith Robinson's Asterisk




                   http://www.7nights.com/asterisk/archives05/2005/05/web-design-skills-your-take


                                                                                                    36
Web Design Skills: Your Take : D. Keith Robinson's Asterisk




                   http://www.7nights.com/asterisk/archives05/2005/05/web-design-skills-your-take


                                                                                                    37
Thank U



          38

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"Project Design for Optimaizing User Experience" 20070927

  • 2. 2
  • 5. 5
  • 6. 6
  • 7. The Elements of User Experience Jesse James Garrett jjg@jjg.net A basic duality: The Web was originally conceived as a hypertextual information space; 30 March 2000 but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface. This dual nature has led to much confusion, as user experience practitioners have attempted to adapt their terminology to cases beyond the scope of its original application. The goal of this document is to define some of these terms within their appropriate contexts, and to clarify the underlying relationships among these various elements. Web as software interface Concrete Completion Web as hypertext system Visual Design: visual treatment of text, Visual Design: graphic treatment of interface elements (the "look" in "look-and-feel") Visual Design graphic page elements and navigational components Interface Design: as in traditional HCI: Navigation Design: design of interface design of interface elements to facilitate elements to facilitate the user's movement user interaction with functionality Interface Design Navigation Design through the information architecture Information Design: in the Tuftean sense: designing the presentation of information Information Design Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding to facilitate understanding Interaction Design: development of Interaction Information Information Architecture: structural design time application flows to facilitate user tasks, defining how the user interacts with Design Architecture of the information space to facilitate intuitive access to content site functionality Functional Specifications: "feature set": detailed descriptions of functionality the site Functional Content Content Requirements: definition of content elements required in the site must include in order to meet user needs Specifications Requirements in order to meet user needs User Needs: externally derived goals User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. User Needs for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Site Objectives Site Objectives: business, creative, or other internally derived goals for the site task-oriented Abstract Conception information-oriented This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. © 2000 Jesse James Garrett http://www.jjg.net/ia/ 7
  • 8. What is information architecture? http://www.library.nd.edu/daiad/morgan/musings/rosenfeld-wodtke/index.shtml 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. adaptive path the nine pillars of successful web teams http://www.adaptivepath.com/publications/essays/archives/000242.php 17
  • 18. adaptive path the nine pillars of successful web teams Strategy http://www.adaptivepath.com/publications/essays/archives/000242.php 18
  • 19. adaptive path the nine pillars of successful web teams / http://www.adaptivepath.com/publications/essays/archives/000242.php 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. IAI in Japanese | IA http://iainstitute.org/ja/translations/000305.html 23
  • 24. IAI in Japanese | IA Big IA Little IA http://iainstitute.org/ja/translations/000305.html 24
  • 25. IAI in Japanese | IA Big IA http://iainstitute.org/ja/translations/000305.html 25
  • 26. IAI in Japanese | IA Little IA http://iainstitute.org/ja/translations/000305.html 26
  • 27. [BEEP]: T-model: Big IA is now UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 27
  • 28. [BEEP]: T-model: Big IA is now UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 28
  • 29. [BEEP]: T-model: Big IA is now UX Related Fields http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 29
  • 30. [BEEP]: T-model: Big IA is now UX IA http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 30
  • 31. [BEEP]: T-model: Big IA is now UX Related Fields IA http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 31
  • 32. [BEEP]: T-model: Big IA is now UX UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 32
  • 33. [BEEP]: T-model: Big IA is now UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 33
  • 34. [BEEP]: T-model: Big IA is now UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 34
  • 35. [BEEP]: T-model: Big IA is now UX UX http://www.peterboersma.com/blog/2004/11/t-model-big-ia-is-now-ux.html 35
  • 36. Web Design Skills: Your Take : D. Keith Robinson's Asterisk http://www.7nights.com/asterisk/archives05/2005/05/web-design-skills-your-take 36
  • 37. Web Design Skills: Your Take : D. Keith Robinson's Asterisk http://www.7nights.com/asterisk/archives05/2005/05/web-design-skills-your-take 37
  • 38. Thank U 38