SlideShare ist ein Scribd-Unternehmen logo
1 von 54
Downloaden Sie, um offline zu lesen
How to Create Your             BIG Idea


Geoff McDonald @Ideas Architect #ideaslunch
Part 1

Why do I need a              BIG Idea?

Geoff McDonald @Ideas Architect #ideaslunch
Who is your Ideal Client?
Geoff McDonald • Ideas Architect




Geoff McDonald @Ideas Architect #ideaslunch
Chasing or Attracting?




Do you spend more time chasing work or attracting it?
ALWAYS           Brand        Idea

Ideal
Client
                      JASPer        Job/Hobby
         NEVER




                  CHASE                      ATTRACT

                           Getting Clients
Supermarkets are highly competitive, price sensitive markets
Brand      Idea




     JASPer   Job/Hobby




What are you building?
Find me a BIG idea




#ideaslunch You don’t find compelling ideas, you create them.
Part 2

 What’s the             BIG Idea?

Your BIG Idea is the key to attracting your ideal clients
Thought              Vs            Idea




What’s the difference between a ‘thought’ and an ‘idea’?
My




              Changing Worlds

#ideaslunch What game are you playing?
My         Our




              Changing Worlds

#ideaslunch What game are you playing?
My            Our   The



               Changing Worlds

Three Scales of Ideas
The          Our   My



               Changing Worlds

Three Quantities of Ideas
Process     Concept




   Achievement    Thing




What’s your BIG Idea?
Change my view of the world

Seth Godin, Purple Cow
Change my capability

Dyson, www.dyson.com.au
Change how I do things

Edward De Bono, Six Thinking Hats
Change what is possible for me

Andrew + Sue O’Brien www.CoupleOnTheRun.com
Process     Concept




   Achievement    Thing




What’s your BIG Idea?
My         Our                The



          How BIG is your idea?

#ideaslunch: Change My World, Our World, The World
Part 3

How do I create my   BIG Idea?

#ideaslunch
Analyse or Create?




#ideas lunch
Manifesto
 A Public Declaration of Your Intent




#ideaslunch Manifestos are created to cause change
The Ten Commandments


Geoff McDonald @Ideas Architect #ideaslunch
YOUR Ten Commandments

YOUR Ten Commandments define your expertise
Manifesto
 Write the Rules of Your Big Idea




#ideaslunch Positioning Shortcut: Write the rules!
Context

               Manifesto Part 1

#ideaslunch What’s your context? Name it! Label it!
Where are you?

#ideaslunch Your context defines your reality
A context defines a space
Industry
                                     Issue


                    Activity
                                    Group


                       Business
#ideaslunch There’s always more than one context
Couples

Andrew + Sue O’Brien www.CoupleOnTheRun.com
!
                                    Rules

               Manifesto Part 2

#ideaslunch What are the rules of YOUR game?
Rules


#ideaslunch
Context
                                       !
                                      Rules

                   Your BIG Idea

#ideaslunch 3 Places to Create Your BIG Idea
!!
                        ! !
                         !
#1 New rules within an existing context
The Manifesto Manifesto
       1.    Manifestos are primal
       2.    Manifestos terminate the past
       3.    Manifestos create new worlds
       4.    Manifestos trigger communities
       5.    Manifestos define us
       6.    Manifestos antagonise others
       7.    Manifestos inspire being
       8.    Manifestos provoke action
       9.    Manifestos command presence




Existing Context, New Rules
! !
                       ! ! !
#2 New context within an existing context
Helen Macdonald www.OptimismZone.com
Manifesto
 3D Mission Statements




#ideaslunch
!
#3 New context, new rules
Real Time Marketing

David Meerman Scott
The Living Organization


Norman Chorn www.centstrat.com
Climate Design
Context
                        !
                        Rules

          What’s Your BIG Idea?

#ideaslunch
Part 4

What’s Next For My                  BIG Idea?

#ideaslunch Without action, change happens to you
Finish it!




Email me: geoff@ideasarchitect.com.au
Post it!




www.1000manifestos.com
Expand it!




www.1000manifestos.com
The Manifesto Manifesto
       1.    Manifestos are primal
       2.    Manifestos terminate the past
       3.    Manifestos create new worlds
       4.    Manifestos trigger communities
       5.    Manifestos define us
       6.    Manifestos antagonise others
       7.    Manifestos inspire being
       8.    Manifestos provoke action
       9.    Manifestos command presence




Ebook It! Facebook.com/IdeasLunch
Workshop: How to Design,
     Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm
$450 +GST
                              $270 +GST
                              $180 +GST
                              29 July
    Workshop: How to Design,
     Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch
1            2            3
   Webinar : The 3 Things Every
    Business Needs To Build

August 4 12:30-1:30pm Register: Facebook.com/IdeasLunch
Facebook.com/IdeasLunch




www.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au

Weitere ähnliche Inhalte

Was ist angesagt?

Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
Ogilvy
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand Model
Harry Sharman
 

Was ist angesagt? (20)

Consumers insights
Consumers insightsConsumers insights
Consumers insights
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioning
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
How to find your brand's Big Idea
How to find your brand's Big IdeaHow to find your brand's Big Idea
How to find your brand's Big Idea
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
 
How to write a killer agency creative brief
How to write a killer agency creative briefHow to write a killer agency creative brief
How to write a killer agency creative brief
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Value of difference tr 20.3.19
Value of difference tr 20.3.19Value of difference tr 20.3.19
Value of difference tr 20.3.19
 
Marketing Execution workshop
Marketing Execution workshopMarketing Execution workshop
Marketing Execution workshop
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand Model
 
Basics Of Brand Strategy
Basics Of Brand StrategyBasics Of Brand Strategy
Basics Of Brand Strategy
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
Human Kind
Human KindHuman Kind
Human Kind
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
 

Ähnlich wie How to Create Your BIG Idea

The business of ideas - Patrick Collister
The business of ideas - Patrick CollisterThe business of ideas - Patrick Collister
The business of ideas - Patrick Collister
AMDIA-Integra
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURA
Nick Coates
 

Ähnlich wie How to Create Your BIG Idea (20)

How to Create a Cult Following
How to Create a Cult FollowingHow to Create a Cult Following
How to Create a Cult Following
 
Inspire Your Customers To Buy
Inspire Your Customers To BuyInspire Your Customers To Buy
Inspire Your Customers To Buy
 
Make Your Ideas Happen
Make Your Ideas HappenMake Your Ideas Happen
Make Your Ideas Happen
 
SheSummits 2016 program
SheSummits 2016 programSheSummits 2016 program
SheSummits 2016 program
 
7 ways to run an effective brainstorm
7 ways to run an effective brainstorm7 ways to run an effective brainstorm
7 ways to run an effective brainstorm
 
The business of ideas - Patrick Collister
The business of ideas - Patrick CollisterThe business of ideas - Patrick Collister
The business of ideas - Patrick Collister
 
Idea Creation New Workshop For Ncge Flying Start
Idea Creation New Workshop For Ncge Flying StartIdea Creation New Workshop For Ncge Flying Start
Idea Creation New Workshop For Ncge Flying Start
 
Idea Creation New Workshop For NCGE Flying Start
Idea Creation New Workshop For NCGE Flying StartIdea Creation New Workshop For NCGE Flying Start
Idea Creation New Workshop For NCGE Flying Start
 
SheSummits 2016 Program
SheSummits 2016 ProgramSheSummits 2016 Program
SheSummits 2016 Program
 
SheSummits 2016 Program
SheSummits 2016 ProgramSheSummits 2016 Program
SheSummits 2016 Program
 
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014
 
Utopia: Communications Planning tool
Utopia: Communications Planning toolUtopia: Communications Planning tool
Utopia: Communications Planning tool
 
Ias201302 webinar 1
Ias201302  webinar 1 Ias201302  webinar 1
Ias201302 webinar 1
 
IACT AI Invention brian mattimore Invention
IACT AI Invention brian mattimore InventionIACT AI Invention brian mattimore Invention
IACT AI Invention brian mattimore Invention
 
Culture Coding
Culture CodingCulture Coding
Culture Coding
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURA
 
Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102
 
Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102
 
Creativity & innovation
Creativity & innovationCreativity & innovation
Creativity & innovation
 
New ideas need new behaviors - a behavioral focus on innovation
New ideas need new behaviors - a behavioral focus on innovationNew ideas need new behaviors - a behavioral focus on innovation
New ideas need new behaviors - a behavioral focus on innovation
 

Mehr von Geoff McDonald

Mehr von Geoff McDonald (20)

Create Presentations Clients Want
Create Presentations Clients WantCreate Presentations Clients Want
Create Presentations Clients Want
 
The Eight Business Stories You Need to Tell
The Eight Business Stories You Need to TellThe Eight Business Stories You Need to Tell
The Eight Business Stories You Need to Tell
 
Leading Women - How to Close the Leadership Gap
Leading Women - How to Close the Leadership GapLeading Women - How to Close the Leadership Gap
Leading Women - How to Close the Leadership Gap
 
How to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your PerformanceHow to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your Performance
 
Leaderslip - Demise of Leaders, Rise of Followers
Leaderslip - Demise of Leaders, Rise of FollowersLeaderslip - Demise of Leaders, Rise of Followers
Leaderslip - Demise of Leaders, Rise of Followers
 
Anti-Self-Help
Anti-Self-HelpAnti-Self-Help
Anti-Self-Help
 
Becoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a LeaderBecoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a Leader
 
Automatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning HabitsAutomatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning Habits
 
Mobilize Me: Why Mobile Computing is the Key to Your Future
Mobilize Me: Why Mobile Computing is the Key to Your FutureMobilize Me: Why Mobile Computing is the Key to Your Future
Mobilize Me: Why Mobile Computing is the Key to Your Future
 
The Third Place
The Third PlaceThe Third Place
The Third Place
 
How to Get Paid to Promote Yourself
How to Get Paid to Promote YourselfHow to Get Paid to Promote Yourself
How to Get Paid to Promote Yourself
 
The Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your IdeaThe Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your Idea
 
Three Things Every Business Needs to Build
Three Things Every Business Needs to BuildThree Things Every Business Needs to Build
Three Things Every Business Needs to Build
 
Create Your Business Game
Create Your Business GameCreate Your Business Game
Create Your Business Game
 
Captivate Your Clients With Killer Content
Captivate Your Clients With Killer ContentCaptivate Your Clients With Killer Content
Captivate Your Clients With Killer Content
 
Using Social Media to Become a World Leader
Using Social Media to Become a World LeaderUsing Social Media to Become a World Leader
Using Social Media to Become a World Leader
 
Smart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your CustomersSmart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your Customers
 
Brand Worship 3 Believe
Brand Worship 3   BelieveBrand Worship 3   Believe
Brand Worship 3 Believe
 
Brand Worship 2 : Cause
Brand Worship 2 : CauseBrand Worship 2 : Cause
Brand Worship 2 : Cause
 
Brand Worship 1 The Culting Edge
Brand Worship 1 The Culting EdgeBrand Worship 1 The Culting Edge
Brand Worship 1 The Culting Edge
 

Kürzlich hochgeladen

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Kürzlich hochgeladen (20)

Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 

How to Create Your BIG Idea