2. About the Store
Spencer's super market is the largest super market chain in
India.
It operates through over 350 stores
Spencer's offer its customers a customized and convenient
shopping experience in 4 different formats:
Spencer’s express
Spencer's daily
Spencer’s super
Spencer’s hyper
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3. Company at a Glance and Taste the World Concept
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Spencer`s at a Glance Taste The World
Company name: Spencer's Retail Limited
Domain: Retail
Founded:1863
Founders: Charles Durrant & John William
Spencer
Headquarters: Kolkata , West Bengal
No: of employees: more than 5000
Parent: RP Sanjiv Goenka Group
“ Futuristic and International
Shopping Experience”
3 broad components
Heritage boards
Product displays
Introduction of differentiating
elements
Initially for that they received
positive response
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4. SWOT ANALYSIS OF `SPENCER`S RETAIL LTD.
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STRENGTHS
Broad product portfolio
Special focus on brand and quality
Successful customer engagement
programs
Strong marketing promotions
WEAKNESSES
OPPORTUNITIES THREATS
operating costs keeps on rising
High bargaining power of suppliers
Prospective retail sector
Favorable Indian demographics( high
disposable income)
Large format store expansion
Competition from leading
international retail giants such as
Tesco, Carrefour, Walmart due to
approval of FDI in multi-retail.
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5. Competitors to Spencer`s Retail Ltd.
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Reliance Store
Pantaloons Retail
Stores
Bharati Walmart
Big Bazaar
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6. 4P`s
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PRODUCT
Food , personal care
Electrical
Home care products (Day to day products)
PRICE
PLACE PROMOTIONS
Wide range of qualitative products at
affordable rates
Pricing policy (Discounts)
Convenient Locations
Customised shopping Experience
Advertisements
Mass Media Communication
Brand Projection
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8. Global McKinsey Report – Indian Middle Class
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According to Global Mckinsey Report, by 2015,
the Indian Middle Class was expected to spend
about 34% of its after tax income on food,
beverage and tobacco, 4% on apparel, 3% on
household products and about 9% on personal
products and services.
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9. Taste The World
Brand the retail through it’s décor, its merchandising and it’s
pricing policies.
Value Proposition: “futuristic and international shopping
experience.”
82% of the shoppers SECs A1 and A2.
Small loyal segment to Spencer’s
Large Switching customer segments to other retailers.
Big Bazaar; their competitor offered better prices and deals.
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10. Customer Satisfaction Survey - Taste The World
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Customer Satisfaction Survey
Except Low-end product
availability, Prices are good
value for quality, Many items
are on sale and Feels like I am
getting a bargain, in all other
factors Spencer`s tops Big
Bazaar.
12. SALES AND VOLUME FIGURES
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SALES AND VOLUME FIGURES
After the adoption of MFLA
strategy, the volume has
increased.
However, the increase
cannot be attributed to
Staples and fruits and
vegetables.
But, the increase came
from FMCG segment
13. Recommendations
Increase store’s traffic and profitability
Change perception
Marketing mix support
Cost versus new product
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