Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
-- Follow and join…a conversation about our communities is happening on social media sites, among groups of friends, at family tables and in other ways. We should be actively involved, too. -- Two-way…no different than someone calling or e-mailing us with a question. We can answer on twitter or facebook and help people find information, learn about their govt. etc. -- not a fad…just like the fax machine, then computers, then the internet…this movement toward connectedness is only growing stronger. OMB/Obama memo in May to outline/highlight the importance of Government 2.0
Video clip from a Denver TV station talking about the relevance of social media during emergencies.
Changing paradigm
Small example of the viral nature of social media and how it empowers people to share our information – especially important during an emergency.
As mentioned at the beginning, the media world is changing; everyone can now be a first informer at the scene of an incident and report on it – we’ve seen it countless times from shootings to earthquakes to floods --Wildfires in particular – LAFD PIO BH: asked people to Twitter the movement of the fires to help the Planning Section determine strategy -- San Diego Wildfires…San Diego Tribune wrote on its blog: “You shared information with each other on the blog and on our fire forums and corrected us when we were wrong. In the process, you helped us cover the news for everyone.”
One key to our growth: adding clear links and icons on our home page.
One key to our growth: adding clear links and icons on our home page.
Putting to bed the myth that only high school or college kids use these tools
Putting to bed the myth that only high school or college kids use these tools
Just like traditional media monitoring, it’s important to know what’s being said – here are two ways among many to follow on Twitter
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