The document provides an overview of social media for business purposes. It introduces Bolin, a marketing firm, and highlights three of its growth catalysts who specialize in digital marketing and social media. The document then covers basic concepts about various social media platforms, strategies for social media planning and engagement, and measurements of effectiveness.
12. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
15. Giving people the power to share and make the world more open and connected. With almost 200 million users… “ Facebook is rapidly becoming the Web’s dominant social ecosystem and an essential personal and business networking tool” New York Times