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Design talk what is dt

  1. What is Design Thinking and How Is It Used?!
  2. Germany since 2011 Israel since 2012 Singapore since 2012 Netherlands since 2007 UK since 2011 USA since 2010 Brazil since 2012 Chile since 2010 Established Spain since 2013 Australia since 2013 Partners Uruguay since 2010 Argentina since 2010 Taiwan since 2012 DesignThinkers Group is an innovation agency with multidisciplinary teams in thirteen countries.!
  3. We have an extraordinary global team!
  4. We have an extraordinary global team!
  5. We help organizations find solutions to vexing problems, drive positive change, and build their capacity to innovate.!
  6. Who are you?
  7. Are you creative?
  8. What is design thinking? " How is it used? Goals for today:
  9. Why should you care? use it?
  10. Doug Dietz TEDxSanJoseCA 2012
  11. Patient anxiety curve Preconception: -  Right diagnosis? -  Will insurance pay? -  Will boss be upset? Reality: -  How will we get our child through this?
  13. What is Design Thinking?" " - Definitions
  14. “Design thinking is actually a systematic approach to problem solving. ! ! It starts with customers and the ability to create a better future for them. ! ! It acknowledges that we probably won’t get that right the first time. ! ! It does not require supernatural powers.”! Source: Designing for Growth: A Design Thinking Toolkit for Managers, p. 4!
  15. “Problem Finding + Problem Solving = Competitive Advantage! ! A new approach to problem finding! - The highest leverage is found in re-framing problems! ! A dynamic approach to problem solving! - Works well on poorly bounded problems! ! A new perspective on value! - An empathy-based, human-centered process focused on user needs”!
  16. “What’s the question we are trying to answer?”! ! “Rather than thinking to build, build to think.”!
  17. What is Design Thinking?" " - Principles
  18. Collaborative “A team sport”! Stakeholder representation! Diversity in thinking!
  19. The right players involved = better solutions & buy-in
  20. Based on empathy Observational research! Needs finding! “Walk in their shoes”! Beginners mind!
  21. You won’t find breakthrough ideas by looking in your own head.
  22. Iterative Prototyping! “Few ideas survive the first contact with a customer”! “Fail fast and fail often”!
  23. Prototypes are not models of the right answer, they are ways of asking questions about the world.
  24. Action oriented “Build to think”! Visual artifacts as catalysts! “Out of the Building”! Learning by doing!
  25. If you want to differentiate and innovate, you have to work differently.
  26. What is Design Thinking?" " - Frameworks
  27. Define the right problem or opportunity! Find the right! solution! Discover Define Design Develop Source: Design Council UK!
  28. Source: Stanford! Business! Accounting! Finance! Marketing! Operations! IT! Entrepreneurship! Strategy! Human Values! Psychology! Anthropology! Sociology! Ethnography! Need finding! Technology! Engineering Analysis! Statics & Dynamics! Electronics & Mechatronics! Programming Methodology! Bioengineering! Materials! Thermodynamics! Chemical Engineering! Manufacturing! Design & Interactivity! Organizational Behavior!
  29. What is?! What if?! What ! wows?! What ! works?! Source: Peer Insights! Framing! Interviewing! Observing! Analyzing! Exploring! Brainstorming! Creating! Building! Refining! Evaluating! Experimenting! Testing! Implementing!
  30. Source: Stanford!
  31. `! this is how we learn what people need! data Information knowledge insights Get data by quantitative research.! Give meaning to data by doing qualitative research. ! Give context to information.! Apply knowledge by implementing concepts. ! WHAT DO WE DO?! Context mapping, Stakeholder mapping prototyping, Co-creation, etc.! Pilots, Change management, Training, Communication, Implementation, etc.! HOW DO WE DO IT?! Customer Journey Mapping, Cultural Probe, Interviewing, etc. ! Online scraping, Desk research (existing data), Survey, etc.! WHY DO WE DO IT?! SERVICE DESIGN DATA FRAMEWORK!
  32. How is Design Thinking used?" " - Tools
  33. Observational Research •  Contextual interviews / job shadowing •  Video / photo documenting •  User journaling •  Extreme users •  Fly on the wall •  Structured interviews •  Intercept interviews
  34. Ethnography is 5% fieldwork and 95% preparation, analysis, synthesis, and communication.
  35. Stakeholder Mapping
  36. Value Stream Mapping
  37. Stakeholder & Value Stream mapping help understand context of the space in which you’re operating, so you can start to co-create.
  39. Personas
  40. Well-defined personas confirm that the design team understands the humans they are designing for.
  41. Journey Mapping
  42. Stakeholder Mapping
  43. Journey Maps act as mirrors for the organization, they reflect the reality their customers experience.
  44. Service Blueprint
  45. The Service Blueprint is the spec for the first iteration of the future state.
  46. “… a brand that stands for something special, hopeful, even meaningful in an industry that is profoundly broken.” " – Ray Davis, CEO"
  47. Research: • History • Trends • Local Culture • How do we connect with people on an emotional level?
  48. Brand DNA:" Community Prosperity"
  49. Target:" “Localists” = people who care about their community"
  50. Trend:" Slow Movement" Localism"
  51. Insights: • Create an “uber” local “third place” • Engage the senses • Embrace Craft & Coffee • Slow people down • Be a meeting place for local organizations
  52. Teller line meets concierge desk
  53. Retail shop meets boutique hotel
  54. Tactile Taste
  55. Locally made by hand
  56. Coffee culture and aroma therapy
  57. Community Prosperity – Meeting Place
  58. Results:" “Back in 1994, when Davis took over, Umpqua’s market value was a trifling $18 million. Today, despite all the economic setbacks in the Pacific Northwest, and even after investors have turned their backs on banks across the country, Umpqua’s market value is close to $1.5 billion.”–Harvard Business Review
  59. Problem Statement:" We need to renovate our education building…
  60. Reframed Problem Statement:" We need our programs and facilities to support our mission both now and in the future
  61. Understand their organization’s culture and aspirations How are their facilities hindering them? How can their facilities support their “brand”?
  62. DT Methods" Research: the current state" - Church wide survey" - Interviews" - Observation"
  63. Workshop Design" Set the stage for empathy" Persona development" Journey mapping
  64. Results:" Wayfinding and accessibility became a top priority" " Their underutilized fellowship space will become the center of community for the church
  65. Insights:" The church needs an intentional way to greet and assimilate visitors especially visitors with small children" " The church needs a systematic leadership training program in order to accomplish their goals
  66. Marc Bolick Managing Partner +1 (864) 907-1879 How might we help you?!