POS Advice Mobile Website Optimizers - Your Customers are Mobile, Is Your Website Mobile Optimized? Make sure at www.Mobile-Optimizers.com

1. WHY DOES YOUR
LOCAL
BUSINESS NEED A
MOBILE OPTIMIZED
WEBSITE?
Nov. 9, 2013
Here’s W Your Customers Are Mobile!
Because

2. How Do Customers See Your Site
ARE YOU A BEFORE OR AN AFTER?

3. The Mobile Revolution is NOW
 More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long

4. Engagement is on the Rise
MOBILE WEB
34%
of Americans access
the web on their
mobile device.
(eMarketer)
TRIPLE
DIGIT
GROWTH
rate in usage.
(Quantcast)

5. Mobile Coupons are Booming
MOBILE COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America.
(Yankee Group)

6. Mobile Offers & Loyalty are a MUST
 Offer free gifts, discounts, incentives, and

reminders with our Mobile Coupon
Platform
Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
Sample
•
•
•
•
Have immediate impact on your brand
Eliminate printing and mailing costs
Track redemption rates
Minimize investment in your POS set-up

7. Mobile is Immediate
37%
55%
44%
18-24 YR OLDS
18-24 YR OLDS
MOBILE USERS
checked their
mobile in the last
five minutes.
checked their
mobile in the last
fifteen minutes.
checked their
mobile in the last
thirty minutes.
Source: InsightExpress

8. Mobile Shoppers Are Buyers
The Mobile Purchase Process
turns eyeballs into immediate buyers
AWARENESS
• Mobile Web
• Mobile Advertising
• SMS Contesting
CONSIDERATION
PREFERENCE
PURCHASE
• Mobile Web
• Mobile Web
• Mobile Web
• Mobile Updates • SMS Coupon or
• Mobile Coupon
Incentives
and Updates opt-in • Mobile Apps
• Mobile Apps
• mCommerce
LOYALTY
•
•
•
•
•
Mobile Web
SMS updates
Coupons (Web & SMS)
Mobile Apps
Polling and Voting
You get valuable data at each step along the path enabling ROI
reporting and optimization feedback

9. The Big Picture
CONVERSIONS
AWARENESS
DR CAMPAIGN
BRAND CAMPAIGN
Tailor Mobile Marketing for
Lead Generation
Tailor Mobile Marketing for
Campaign Recall
TOOLS/TACTICS
DATA AVAILABLE
TOOLS/TACTICS
DATA AVAILABLE
SMS response from
offline media
(print, TV, etc.)
SMS: Phone
#, carrier, referring
source
Mobile Web advertising
Mobile Web:
Impressions, clicks, referr
ing sources
SMS Contesting
Mobile Web:
Location, device type.
Must ask for personally
identifiable info.
In-app advertising
Sponsored apps
In-app:
Impressions, engagement
, clicks.

10. Customer Acquisition
 Allows companies to engage users
and capture information on location
 Drive traffic through QR codes,
SMS links, email, Facebook and
Twitter
 Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere

11. mCommerce – Mobile Sales On-the-Go
 Gives your customer the ability to purchase instantly
and order in advance, a must have for restaurants!
 Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
 Mobile commerce will surpass eCommerce
 A must have for ticket-based events and retail
 Accessible via social media, SMS and QR codes
Use these tools to drive customers to
your local business while increasing
order size and loyalty.

12. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
•
•
•
•
•
•
•
Point to mobile optimized landing pages
Grab attention
Help spread mobile coupons
Build lists of mobile phone users
Run better marketing metrics
Easily share mobile media (photos/videos)
Achieve marketing objectives!

13. Text Message (SMS) Marketing
 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.
 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
 Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
 Mobile Voting: Create all types of fun and engaging SMS votes/polls.

14. SMS for Direct Response
 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
 Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
 In retail, SMS is becoming the best tool
for CRM and loyalty efforts.
 Use SMS for:
 store alerts
 news updates
 coupons
 reminders

15. Near Field Communications (NFC)
 Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity
 Active vs. PASSIVE – NFC will be driven by marketing, not
payments
 NFC stickers, SmartPosters

16. Over 30 features

17. Mobile Must Haves
Contact Information
Content Download
Data Collection
Mobile Commerce
Product Database
Geolocation
Social Networking
Contest Entry

18. Mobile Website Optimization
Our mobile sites live in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Don’t have a website? No problem, we can create one for you!
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version

19. Platform Benefits




Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 50,000 mobile websites
Scalable: always up-to-date, redundant, flexible and secure
Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98%
of mobile traffic!

20. POS Advice Your Mobile Expert
POS Advice is a full-service mobile expert specializing in innovative and
engaging mobile communication programs, promotions and campaigns
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising

21. Mobile is NOW
Contact us for your
Mobile Optimized Website!
Bob Frazier (561) 951-7760
Bob@POS-Advice.com
www.POS-Advice.com/Mobile/