8. communications audit people we need to engage messages delivery systems time and money budget measure your marketing Get a plan
9. Communications audit what do we do now … what works… what do we keep … what do we abandon…
10. Set marketing objectives S Specific - what exactly will you do M Measurable goals A Agreed - by your Board etc R Realistic and achievable T Limited by time
11.
12. Key Audiences who are they? where are they? what do they know? what gets them going? how do I reach them? Audiences
13. Today’s audiences They’re busy ….. keep it short and sharp They’re smart …. they expect you to be good They’re sceptical ….. earn their trust They’re overloaded ... get their interest They’re diverse ….. show respect
33. communications audit who we need to reach messages delivery systems time and money budget measure your marketing Communications planning
34. It is not the critic who counts the credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly who errs, who comes short again and again, because there is no effort without error and shortcoming but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who neither know victory nor defeat